"The ESSENCE Experience" Launches on SiriusXM
Debut show of call-in, three-week series to feature singer/songwriter and 2013
ESSENCE Festival performer Brandy as special guest
Limited-run, weekly show hosted by ESSENCE magazine editors will focus on
women's issues, career, finance, health and lifestyle
NEW YORK, June 20, 2013
NEW YORK, June 20, 2013 /PRNewswire/ -- Sirius XM Radio (NASDAQ: SIRI) today
announced the launch of "The ESSENCE Experience," a three-week series of live,
call-in shows on which the editors of the national women's magazine, ESSENCE,
will discuss women's issues, health, relationships and current concerns within
the African American community.
(Logo: http://photos.prnewswire.com/prnh/20101014/NY82093LOGO )
Hosted by the editors of ESSENCE magazine, "The ESSENCE Experience" will
launch live on Saturday, June 22 at 2:00 pm ET on SiriusXM Urban View channel
110. It will run through Saturday, July 6 when it will air from the ESSENCE
Festival, the nation's largest annual celebration of African-American
entertainment and culture, in New Orleans, Louisiana.
Each week the editors of the popular women's magazine will preview the topics,
celebrities and conversations that will be brought to life at the ESSENCE
Festival. In addition, the editors will speak with celebrity guests, take
calls from SiriusXM listeners nationwide, and discuss current topics and more.
"The ESSENCE Experience" will include the magazine's popular sections Work &
Wealth and Healthy Living, and will cover topics that focus on health and
lifestyle, career and finance, and fashion and beauty.
Actress, singer/songwriter and 2013 ESSENCEFestival performerBrandy will be
the guest on the June 22 debut installment of "The ESSENCE Experience."
"We believe 'The ESSENCE Experience' brings a positive message and offers
useful information for everyday life to SiriusXM listeners across the
country," said Scott Greenstein, President and Chief Content Officer,
SiriusXM. "'The ESSENCE Experience' is sure to further the conversation on
everything from health to relationships to the current issues in the African
"'The ESSENCE Experience' on SiriusXM provides an important forum for
empowering conversations that will provide information and solutions for
women's everyday lives," said Vanessa K. Bush, Acting Managing Editor, ESSENCE
magazine. "Our mission at ESSENCE is to tell our stories every month in
ESSENCE magazine, every day on ESSENCE.com and every Fourth of July weekend at
the ESSENCE Festival, so we are delighted to partner with SiriusXM's UrbanView
to provide a platform that broadens the national reach of these conversations
and allows our voices to be heard."
After the broadcast, "The ESSENCE Experience" will be available on SiriusXM On
Demand for subscribers listening via the SiriusXM Internet Radio App for
smartphones and other mobile devices or online atsiriusxm.com.
Visitwww.siriusxm.com/ondemandfor more information.
ESSENCE is the preeminent lifestyle brand aimed at African-American women with
a total reach of 9.6 million. For 43 years, ESSENCE magazine has provided
cutting edge reporting, service and solutions relating to every aspect of
African-American women's lives.
For more information, visit www.siriusxm.com.
Essence Communications Inc. (ECI) is the number one media company dedicated to
African-American women, with a multi-platform presence in publishing, live
events, and online. The company's flagship publication, ESSENCE magazine, is
the preeminent lifestyle magazine for African-American women; generating brand
extensions such as the Essence Festival, ESSENCE Black Women in Hollywood and
Black Women in Music, Window on Our Women and Smart Beauty consumer insights
series, the Essence Book Club, Essence.com, and ventures in digital media
(mobile, television and VOD). For 43 years, ESSENCE, which has a brand reach
of 9.6 million, has been the leading source of cutting-edge information and
specific solutions relating to every area of African-American women's lives.
Additional information about ECI and ESSENCE is available at www.essence.com.
About Sirius XM Radio
Sirius XM Radio Inc. is the world's largest radio broadcaster measured by
revenue and has 24.4 million subscribers. SiriusXM creates and broadcasts
commercial-free music; premier sports talk and live events; comedy; news;
exclusive talk and entertainment; and the most comprehensive Latin music,
sports and talk programming in radio. SiriusXM is available in vehicles from
every major car company in the U.S., from retailers nationwide, and online at
siriusxm.com. SiriusXM programming is also available through the SiriusXM
Internet Radio App for Android, Apple, and BlackBerry smartphones and other
connected devices. SiriusXM also holds a minority interest in SiriusXM Canada
which has more than 2 million subscribers.
On social media, join the SiriusXM community on Facebook,
facebook.com/siriusxm, Twitter, twitter.com/siriusxm, Instagram,
instagram.com/siriusxm, and YouTube at youtube.com/siriusxm.
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forward-looking statements: our competitive position versus other forms of
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