KXEN Announces Support for Geo-Location in Predictive Analytics

  KXEN Announces Support for Geo-Location in Predictive Analytics

   Predictive analytics solution now leverages geo-localized data to boost
efforts in location-based marketing, fraud detection, security and operations

Business Wire

SAN FRANCISCO -- June 20, 2013

KXEN, the leading provider of predictive analytics for business users, today
announced support for geo-location in its flagship predictive analytics
solution, InfiniteInsight^®. This new capability natively supports
geo-localized data in predictive models, enabling new insight to be derived
from data sources such as phone calls, GPS, machine sensors, geo-referenced
signals, and social media (check-ins, tweets, likes, clicks, etc.) This
unprecedented predictive insight can be used in a number of ways including
location-based marketing, fraud detection and security, such as
counter-terrorism and border inspection.

Location-Aware Marketing with KXEN (Photo: Business Wire)

Location-Aware Marketing with KXEN (Photo: Business Wire)

“The world has never been so dependent on being connected. And as more people
and more devices ‘plug in’ to the Internet, we’re seeing that valuable
location-based data can be applied to many predictive modeling scenarios,”
said Erik Marcade, CTO and Co-Founder of KXEN. “Geo-location provides a new
level of insight about individual or machine behavior, making it increasingly
important in today’s hyper-connected, hyper-mobile world.”

KXEN’s support for geo-location capabilities includes:

  *Location-Aware: Natively identifies the location of a person or
    transaction using latitude and longitude and translates that data into a
    new variable type, called geographic “tiles” or regions, which are
    analyzed with KXEN’s InfiniteInsight^®. This new information can be used
    to enhance the accuracy of a predictive model, by providing a
    highly-personalized recommendation for a nearby store or restaurant, for
  *Co-Location: Detects transactions or events occurring in the same location
    during the same period of time. An example of this capability is
    identifying terrorist cells using mobile network data.
  *Path Identification: Creates a sequence of geo-localized positions from
    time-based transactions to extract patterns of events. For example,
    understanding urban driving patterns for traffic and toll planning.

Geo-localized data is yet another example of how new data sources are adding
to the power but also complexity of Big Data. Geo-location often brings
thousands of new dimensions to the underlying analytical data set, requiring
the ability to build robust predictive models regardless of how many input
variables exist – a core strength of KXEN’s InfiniteInsight^®.

Register for our Live Webinar: KXEN will be hosting two live regional webinars
to discuss KXEN’s new geo-location capabilities and conduct a live

  *Americas: June 26, 2013 – 11 a.m. PST / 2 p.m. EST (Click Here)
  *Europe: June 27, 2013 – 2 p.m. GMT / 3 p.m. CET (Click Here)

Supporting Resources

For more information on KXEN and InfiniteInsight^®, please visit:

  *Website: http://www.kxen.com
  *Blog: http://www.kxen.com/blog
  *Facebook: www.facebook.com/infiniteinsight
  *Twitter: http://www.twitter.com/kxen
  *LinkedIn: www.linkedin.com/company/kxen
  *YouTube: www.youtube.com/kxen

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make
better decisions on petabytes of big data. Based on patented innovations, the
company's flagship product, InfiniteInsight^® and its pure cloud-based
platform, Cloud Prediction™, deliver orders of magnitude improvements in speed
and agility to optimize every step in the customer lifecycle – including
acquisition, cross-sell, up-sell, retention and next best activity. Proven
with over 500 deployments at companies such as AAA, Allegro, Bank of America,
Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation,
Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell,
Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN
solutions deliver predictive power and infinite insight. KXEN is headquartered
in San Francisco, California with field offices in the U.S., Paris and London.

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KXEN, Inc.
Andrew Savitz, 415-904-4168
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