Coffee Holding Co., Inc. Announces Launch of New Brand

Coffee Holding Co., Inc. Announces Launch of New Brand 
STATEN ISLAND, NY -- (Marketwired) -- 06/20/13 --  Coffee Holding
Co., Inc. (NASDAQ: JVA) (the "Company") is proud to announce the
launching of their Premier Roasters(TM) 100 % Arabica Whole Bean
Coffee line packed in composite cans. These 100 % Arabica products,
available in light, medium and dark roasts blends, utilize some of
the finest Arabica beans available from Central American harvests.  
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"We are very excited about this new product line," said Andrew
Gordon, President & CEO. "We believe these new Premier Roasters 100 %
Arabica coffees in composite cans are possibly the most upscale line
we have ever offered for the traditional supermarket shelf and we are
proud to be partnering exclusively with H-E-B in San Antonio, Texas
on the initial launch of this product line in the Texas market. We
believe this new innovative product line, unique to almost all
traditional supermarket offerings, will resonate positively with the
consumer who is looking for 100 % Arabica Whole Bean product packed
in a more sustainable packaging concept than currently available. The
product's presentation is not only extremely appealing and more
creative than traditional bulk offerings seen in most grocery stores;
but will also maintain its freshness for an extended period of time
because of the packaging, which is a distinct advantage for both the
retailer and the end user," concluded Mr. Gordon. 
About Coffee Holding 
Coffee Holding is a leading integrated wholesale coffee roaster and
dealer in the United States and one of the few coffee companies that
offers a broad array of coffee products across the entire spectrum of
consumer tastes, preferences and price points. Coffee Holding has
been a family-operated business for three generations and has
remained profitable through varying cycles in the coffee industry and
the economy. The Company's private label and branded coffee products
are sold throughout the United States, Canada and abroad to
supermarkets, wholesalers, and individually owned and multi-unit
retail customers. 
Any statements that are not historical facts contained in this
release are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. We have based these
forward-looking statements upon information available to management
as of the date of this release and management's expectations and
projections about certain future events. It is possible that the
assumptions made by management for purposes of such statements may
not materialize. Actual results may differ materially from those
projected or implied in any forward-looking statements. Such
statements may involve risks and uncertainties, including but not
limited to those relating to product demand, pricing, market
acceptance, the effect of economic conditions, intellectual property
rights, the outcome of competitive products, risks in product
development, the results of financing efforts, the ability to
complete transactions, and other factors discussed from time to time
in the Company's Securities and Exchange Commission filings. The
Company undertakes no obligation to update or revise any
forward-looking statement for events or circumstances after the date
on which such statement is made. 
Erik Hansen
E.V.P, Sales
Telephone: (415)337-5111 
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