Commercial Vehicle Wraps Drive Growth for Businesses Nationwide
Attention-Grabbing Wraps Produced on Roland Large-Format Printers
Generate Impressions by the Mile for Companies of All Types and Sizes
IRVINE, CA -- (Marketwired) -- 06/20/13 -- Attempting to influence
drivers with eye-catching visuals and marketing messages is no new
concept. After all, roadside signs and billboards have been used as
promotional tools since the introduction of the automobile. Today,
however, more and more businesses are using the bodies of cars, vans
and trucks as the advertising medium. Companies all across the nation
-- from small, independently-owned operations to Fortune 500
corporations -- are maximizing consumer awareness and interest by
covering their vehicles with colorful, attention-grabbing graphics.
Increased popularity and demand has turned vehicle wrapping itself
into a sizeable business. The most comprehensive research conducted
to date (a study by Mountain View, Calif.-based analysis and
consulting firm Frost & Sullivan) estimated that the industry
generated $220 to $250 million at the retail level. The same study
also projected 10 percent year-over-year vehicle wrap market growth
over the next several years. This kind of growth shows that vehicle
wrapping is gaining widespread acceptance as a form of advertising.
Businesses are recognizing that that people are spending more time in
their cars than ever before, and that vehicle wraps offer a logical,
effective and affordable way to reach large numbers of prospective
Clearly, wrapping vehicles has become one of the hottest forms of
outdoor advertising. Businesses that specialize in wraps are
springing up all across the country, and a large number of existing
automotive aftermarket and sign shops are adding this service to
their current offerings. Jobs these operations take on range from
applying graphics to an individual car to wrapping large commercial
fleets of vehicles. The success of a wrap shop like Louisville,
Ky.-based Digital EFX Wraps is indicative of where this industry is
heading. Co-owner Matt Richart notes that while the market has become
more competitive, his business has grown substantially each year
since starting up in 2004. "Digital EFX Wraps began as a two-man
ng out of a 1,800 square-foot work space," said
Richart. "Now, we have seven employees, and we'll be moving into a
new 6,400 square-foot facility in August. Our annual sales have also
increased steadily. Since 2010, we've experienced year-over-year
increases of 13.5 percent and 17.5 percent, respectively, and thus
far into 2013, sales are up more than 19 percent compared to the same
time in 2012."
Richart is quick to point out that technological advancements have
played a major role in his company's growth and success.
"Large-format digital printing equipment has made it easier than ever
to transform almost anything on four wheels into an effective
advertising vehicle -- literally," he explained. "We're not just
talking about basic vinyl lettering and phone numbers on the side of
a realtor's car. Vehicle wraps have evolved into a true art form,
thanks in part to the state-of-the-art large format printers and
software now available. Considerable expertise is still required, but
these innovations have made it relatively simple to create stunning
wraps with incredible color, detail and special effects."
The creative designs and unique colors that specialists like Digital
EFX use to produce their wraps definitely help turn heads. And, for
businesses trying to attract more customers, "stop and stare"
graphics like that translate into valuable exposure. Data compiled by
the OAAA (Outdoor Advertising Assn. of America) and Driving Revenues,
a Washington D.C.-based advertising firm, indicates that wrapping a
vehicle or multiple vehicles to promote a business makes a lot of
sense from an ROI perspective. The study shows that one vehicle wrap
can generate between 30,000 to 70,000 impressions daily, and that
fleet vehicle advertising can boost name recognition 15 times greater
than any other advertising media.
"It's easy to see why commercial vehicle wraps represent the
fastest-growing segment of the outdoor advertising industry," noted
Richart. "Unlike static signs and billboards, a vehicle wrap offers
mobility -- you can place your vehicle ad anywhere you want it to be,
at any time. There are also significant advantages over other types
of advertising, like TV and radio. Those types of messages can be
turned off, whereas a vehicle wrap ad is out there working for you
24/7. Even when a wrapped car is parked or stuck in traffic, it's
capturing attention and sparking interest."
Richart, who also leads periodic "Born to Wrap" vehicle wrap
instructional workshops for digital printing leader Roland DGA Corp.,
uses several advanced 54-inch and 64-inch Roland large-format
printers and printer/cutters to handle his company's ever-growing
workload. "These machines are nothing short of amazing," said
Richart. "The image quality is outstanding, they allow for the
incorporation of unique Eco-Sol MAX metallic inks into our wraps, and
the fast print speeds enable us to keep up with customer demand."
Before this kind of equipment became available, graphics had to be
hand-painted onto cars. Today, everything is digital. After a wrap is
designed using software programs like Illustrator and Photoshop,
state-of-the-art large-format inkjet printers output the graphics in
vivid color onto vinyl panels, which are then laminated and applied
to the vehicle to form the wrap. "One of the great things about
vehicle wraps is they're not permanent," noted Richart. "High quality
laminated wraps are durable -- they typically last about 3 to 4 years
depending upon conditions -- but unlike paint, they can be easily
removed at any time."
While commercial vehicle wraps won't completely replace other forms
of outdoor advertising such as signs and billboards, they can
definitely play an important part in any company's integrated
marketing strategy. And, judging from the continuous growth in
industry revenue year over year, it appears that businesses of all
types and sizes are discovering the promotional power of wrap. That
means the future looks bright for specialty shops like Digital EFX
To learn more about the vehicle wrapping process or Roland
large-format digital printers, visit www.rolanddga.com.
Roland DGA Corp.
Headquartered in Irvine, Calif., Roland DGA Corp. serves as the
U.S.-based marketing, distribution and sales arm of Roland DG Corp.
in Hamamatsu, Japan. Celebrating 30 years of innovation, Roland
provides business-critical solutions every day to professionals
across the sign, grand-format, sublimation, UV inkjet, digital
graphics, vehicle graphics, fine art, dental, photography, packaging,
label, engraving and 3D modeling industries. Roland DGA is ISO
9001:2008 certified, and Roland DG is ISO 9001:2008 and 14001:2004
The following files are available for download:
-- Commercial Vehicle Wrap Digital EFX Wraps 1
Suggested Caption for Press Release Image: More and more businesses
-- from small companies to Fortune 500 corporations -- are using
eye-catching vehicle wraps produced on advanced large-format printers
to promote their products and services.
(949) 727-2100 ext. 1372
Press spacebar to pause and continue. Press esc to stop.