Boulder Brands, Inc. Reports Granting of Inducement Award

Boulder Brands, Inc. Reports Granting of Inducement Award

BOULDER, Colo., June 20, 2013 (GLOBE NEWSWIRE) -- Boulder Brands, Inc.
(Nasdaq:BDBD) reported today that it has granted an inducement award to Mary
Karottki, who was recently hired as a Financial Analyst with the Company. The
award was granted on June 12, 2013 under the Company's 2012 Inducement Award
Plan, which provides for the granting of stock option awards to new employees
as an inducement to join the Company. The inducement award consists of a total
of 7,500 options for shares of Boulder Brands common stock. The options have a
ten year term and an exercise price equal to the fair market value of Company
common stock on the date of grant. The options vest in four equal annual
installments beginning on the one-year anniversary of the grant date.

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About Boulder Brands, Inc.

Boulder Brands, Inc. (Nasdaq:BDBD) is committed to providing superior tasting,
solution-driven products. The company's health and wellness platform consists
of brands that target specific consumer needs: Glutino and Udi's for
gluten-free diets; Earth Balance for plant-based diets; Smart Balance for
heart healthier diets; and Bestlife for weight management. For more
information about Boulder Brands, Inc., please visit www.boulderbrands.com.

CONTACT: Carole Buyers, CFA
         Senior Vice President, Investor Relations &
         Business Development
         Boulder Brands, Inc.
         cbuyers@boulderbrands.com
         303-652-0521 x152
 
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