McDonald's® 365Black® Awards Invites Consumers to Join in Milestone Celebration

     McDonald's® 365Black® Awards Invites Consumers to Join in Milestone

10th annual awards program to recognize leaders in entertainment, education,
sports and business for efforts in strengthening the community

PR Newswire

OAK BROOK, Ill., June 20, 2013

OAK BROOK, Ill., June 20, 2013 /PRNewswire/ -- In celebration of the 10^th
annual McDonald's 365Black Awards, McDonald's announced today it is expanding
the program by inviting more than 2,500 consumers to attend the star-studded,
"golden" carpet event. Hosted by award-winning actress Taraji P. Henson, the
awards show will be held Saturday, July 6 during ESSENCE Festival™ weekend and
welcome a number of celebrity appearances and performances to the New Orleans
Theater at the Ernest N. Morial Convention Center.


McDonald's 365Black Awards are given annually to salute outstanding
individuals who are committed to making positive contributions that strengthen
the African-American community. This year's honorees include: legendary
recording artist and "Empress of Soul" Gladys Knight; supermodel Beverly
Johnson; education leader Dr. Steve Perry; executive vice president of the
Chicago White Sox Kenny Williams; McDonald's owner/operator Roland Parrish;
teen entrepreneur Leanna Archer and youth environmentalist Charles Orgbon.

"From the youngest CEO to ever open the NASDAQ to a stellar songstress,
McDonald's is proud to recognize this year's recipients for positively shaping
our communities each day," said Rob Jackson, McDonald's U.S. marketing
director. "We are excited to share this historic ceremony with the consumers
whose lives are impacted by the work of our honorees."

Prior to the ceremony, actress/comedian Kym Whitley will cover the celebrity
action from the "golden" carpet. An all-star lineup of performers, including
KEM, Amber Riley and Erica Campbell, will pay tribute to the honorees and keep
the crowd grooving to their soulful sounds.

McDonald's 365Black Awards launched in 2003 as an extension of the company's
365Black platform, which celebrates the pride, heritage and achievements of
African-Americans year-round. The 2013 program is a free, ticketed event.
Consumers can visit register for

"McDonald's is committed to being deeply rooted in the communities we serve
365 days a year, both inside and outside of our restaurants," Jackson said.
"We are committed to engaging with our neighbors and strive to continually
create positive programs that bring social awareness to areas that are
important to them."

Those who miss the live awards ceremony can still share in the experience by
watching the broadcast on Black Entertainment Television (BET®) network in
August. Additionally, consumers can follow @McDonalds on Twitter for updates
on the awards show and join the conversation using #365Black.

About McDonald's
McDonald's USA, LLC, is the leading foodservice provider in the United States
offering a variety of wholesome foods made from quality ingredients to more
than 26 million customers every day.Nearly 90 percent of McDonald's 14,000
U.S. restaurants are independently owned and operated by local businessmen and
women. Customers can now log online for free at any of the 11,500
participating Wi-Fi enabled McDonald's U.S. restaurants. For more information,
visit, or follow us on Twitter (@McDonalds) and
Facebook ( for updates on our business, promotions and
menu items.

About BET Networks:
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation's
leading provider of quality entertainment, music, news and public affairs
television programming for the African-American audience. The primary BET
channel reaches more than 90 million households and can be seen in the United
States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET
is the dominant African-American consumer brand with a diverse group of
business extensions:, a leading Internet destination for Black
entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment
network targeting the 25- to 54-year-old African-American audience; BET
Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for
cutting-edge entertainment tastes; BET Home Entertainment, a collection of
BET-branded offerings for the home environment including DVDs and
video-on-demand; BET Event Productions, a full-scale event management and
production company with festivals and live events spanning the globe; BET
operates in the United Kingdom and oversees the extension of BET network
programming for global distribution.

The following trademarks used herein are owned by McDonald's Corporation and
its affiliates: 365Black, and McDonald's. ©2013 McDonald's

SOURCE McDonald's

Contact: Beletra Atwaters, McDonald's USA,, (630)
207-6647; or Paris Ivory, Burrell Communications,, (312)
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