For Companies Like Earth911, Inc., Sustainable Brands(R) Platform Wins
Engagement With Like Minded Peers
Deals, Collaboration Moved Forward at Annual Conference
SCOTTSDALE, AZ -- (Marketwired) -- 06/20/13 -- Companies connecting
through Sustainable Brands(R) are seeing their participation yield
sales, new partnerships and innovative ideas to catapult sustainable
business practices forward, said Earth911, Inc., an Infinity
Resources Holdings company (OTCQB: IRHC) (OTCBB: IRHC). Earth911,
Inc. is a gold sponsor of the Sustainable Brands annual conference,
held recently in San Diego.
In its second year as an event sponsor, Earth911, Inc. built on
momentum from previous conferences and ongoing engagement with the
Sustainable Brands community to launch its new Data as a Service
(DaaS) division, Vertigent(TM).
Patty Kimball, VP of Business Development for Vertigent, said, "This
is the place to advance the relationship forward with brands with
whom we've had ongoing conversations, such as Starbucks, Sears and
Johnson and Johnson."
"Sustainable Brands is more than a conference -- it is a premier
global community of global brand innovators focused on understanding
and leveraging the role of brands in shaping our flourishing future,"
said KoAnn Vikoren Skrzyniarz, founder of Sustainable Brands, which
offers digitally published news articles and issues-focused
conversation topics, internationally-known conferences and regional
events, a robust e-learning library and peer-to-peer membership
groups to facilitate community engagement throughout the year.
The San Diego event attracts global brands like Coca-cola, Target,
Unilever, SAP and BMW i (this year's presenting sponsor), as well as
disruptive and successful start-ups like SolarCity and AirBnB.
According to Skrzyniarz, the more than 30 companies that are part of
the Sustainable Brands corporate membership group alone generate a
collective $750 billion in annual revenue.
For Earth911, Inc., the Sustainable Brands conference brims with
potential and is one of the company's main marketing events.
"This year, we went with a goal to define our two business divisions,
Vertigent and Earth911 Media, as the premium providers of services
that support brands who are ready to engage
in open conversations
about product stewardship, landfill diversion and helping everyday
people live low-waste lifestyles," said Corey Lambrecht, Earth911,
Inc. President and COO. "The companies we meet are fully committed to
strategies that grow consumer engagement, inform and educate their
audiences and ultimately benefit the brand's prosperity as well as
the communities they serve."
As the client solutions division of Earth911, Inc., Vertigent, was
launched to focus on the needs of consumer goods companies,
manufacturers, retailers and city governments to create impactful
outreach to consumers about recycling. At the conference, Vertigent
offered six-month trials of its Recycling Search solution for
conference participants who are new clients.
Sears is one of the companies that took advantage of the offer.
"With the power of brands such as Kenmore, Craftsman, DieHard and
others that are found in virtually every American household, Sears is
committed to making safe and proper disposal a part of every
household by simplifying the way our consumers get the answers they
need," said Paul Campbell, Director, Environmental
Sustainability/Green Leadership for Sears Holdings Corporation.
"We're looking to Vertigent to provide a testing environment for new
ways to engage our shoppers regarding sustainable living."
Earth911 Media is a leading digital publisher in low-waste living,
empowering millions of readers annually with practical tips on how to
reduce their impact. Bringing its tagline, "More Ideas, Less Waste"
to life, Earth911 Media put its expertise into practice by creating a
zero-waste suite at the conference, calling on its established
partnership with Sprint to co-promote recycling initiatives around
e-waste and paper. Additionally, PeopleTowels also partnered with
Earth911 Media to promote using PeopleTowels daily to eliminate paper
"The Sustainable Brands conference, for Earth911 Media, was a prime
time to walk the walk and meet with other professionals who are doing
the same. We creatively infused our values with real-world
experiences to demonstrate the power of what a low-waste lifestyle
really means for both companies and their customers," said Raquel
Fagan, vice president of Earth911 Media.
Vertigent hopes to make more connections through the Sustainable
Brands community as the year goes on, with several contracts out to
companies who are considering t
aking advantage of the deal dubbed
"The 20K Giveaway," that expires June 30. The terms of the offering
are a six-month trial of a recycling search for a brand with up to
260 products, for $3,000.
"We're the first on scene with this kind of offering and no one else
has the data to back it up," said Lambrecht. "I'm determined to move
companies toward true product stewardship with Vertigent's recycling
search API solution -- at an introductory price -- so they can
experience the power of consumer engagement combined with recycling
Sustainable Brands is encouraging other conference participants to
share their wins and experiences from the conference, and grow the
market for business solutions that can help companies reduce
environmental and social impact and play a more positive role in the
lives of their stakeholders.
"The conference was founded on the belief that unleashing the best
of our human ingenuity and innovation can change the shape of
business, and with it, the world," said Skrzyniarz.
About Earth911, Inc.
Earth911, Inc. (earth911inc.com) supports the
growth and goals of businesses and the information needs of consumers
on topics relevant to recycling and low-waste. Earth911, Inc.'s
client solutions division, Vertigent (vertigent.com), is the
technology partner for businesses to create unique consumer
engagement opportunities through recycling intelligence, powered by
the largest directory of recycling information in the US. Earth911
Media (earth911.com) is a lifestyle and media publishing company that
connects advertising partners with consumers in all aspects of their
daily lives, from work and home to food and style. Earth911, Inc. is
a wholly-owned subsidiary of Infinity Resources Holdings Corporation
(OTCQB: IRHC) (OTCBB: IRHC). Infinity Resources Holdings companies
(irhc.com) provide innovative waste reduction and landfill diversion
solutions for recycling and proper disposal of commercial and
consumer waste streams.
About Sustainable Brands
Sustainable Brands(R) is the premier global
community of brand innovators who are shaping the future of commerce
worldwide. Since 2006, our mission has been to inspire, engage and
equip today's business and brand leaders to prosper for the near and
long term by leading the way to a better future. Digitally published
news articles and issues-focused conversation topics, internationally
known conferences and regional events, a robust e-learning library
and peer-to-peer membership groups all facilitate community learning
and engagement throughout the year. Sustainable Brands is hosted by
Sustainable Brands Worldwide, a division of Sustainable Life Media
headquartered in San Francisco, CA.
This document contains forward-looking
statements that are subject to a number of risks, assumptions, and
ertainties that could cause the Company's actual results to differ
materially from those projected. These risks, assumptions, and
uncertainties include the following: the ability of the Company to
raise capital; the ability to complete systems within currently
estimated time frames and budgets; the ability to compete effectively
in a rapidly evolving and price-competitive marketplace; changes in
nature of telecommunications regulation in the United States and
other countries; changes in business strategy; the successful
integration of newly acquired businesses; the impact of technical
change; and other risks referenced from time to time in the Company's
filings with the Securities and Exchange Commission.
Director of Communications
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