Appconomy Launches Carrefour Smart Shopper App in China in a Major Milestone for the Retail Industry

Appconomy Launches Carrefour Smart Shopper App in China in a Major Milestone
for the Retail Industry

Indoor Location Sensing, Social Shopping List, and Sophisticated Advertising
System Enable Retailers and Brands to Reach Shoppers at their Point of
Decision

SHANGHAI, China and AUSTIN, Texas, June 20, 2013 (GLOBE NEWSWIRE) -- via PRWEB
- Appconomy today launched its first-in-China, context-aware, mobile marketing
platform with the introduction of the Carrefour Smart Shopper app. The
Carrefour Smart Shopper app combines state-of-the-art indoor location sensing
technology, a user-friendly, social shopping list, and a sophisticated
advertising system that enables retailers to engage with their customers in a
next generation of personalization. The company believes apps like the
Carrefour app, powered by the Appconomy platform, will fundamentally alter the
way people shop and the way retailers and brands reach and engage their target
consumers.

Powered by the Appconomy platform, the Carrefour Smart Shopper app lets
shoppers easily browse the most current discounts and promotions and build
shopping lists on their smartphones that they can share with others.
Additionally, while inside the store, shoppers can easily use the app to
search for and navigate directly to any product they are seeking to buy.
Finally, Appconomy's context-aware engine routes targeted advertisements and
offers from merchants and brands to shoppers while they are near the products
they are seeking to buy or that they may have an interest in purchasing.

Launched initially for the world's second largest retailer as the Carrefour
Smart Shopper, the app's initial three core functions are:

  *Social Shopping List: Contains everything on sale and being promoted, as
    well as non-sale, regular items, in the store and allows shoppers to
    create lists of the items they want. A social function allows different
    shoppers to cooperate to make sure no item is forgotten.
  *Navigation Guide: Step by step navigation tells shoppers how to get to the
    area in the store where the product they want is stocked. The indoor
    positioning and unique sending technology developed by Appconomy is
    designed to be hardware-agnostic, allowing it to be suited to any store
    layout and take advantage of increasingly sophisticated location-sensing
    hardware advances in the future.
  *Promotional Information: Informs shoppers through targeted, in-app
    notifications about promotions and products that are relevant to them, as
    determined by the context of their location inside the store, their
    selection of particular products, or other dimensions of their behavior
    and profile.

Currently in use at selected Carrefour stores in the greater Shanghai area,
the Carrefour Smart Shopper will be rolled-out across the remainder of
Carrefour locations in Shanghai, available to smartphone users through the
iTunes App Store and popular Android app stores. Appconomy is currently
pursuing and implementing other customers in addition to Carrefour in line
with its ambitious international expansion strategy.

"The Carrefour Smart Shopper app is set to become one of the showcase examples
of the power of the Appconomy platform to re-invent industries, beginning with
retail," said Brian Magierski, President and Co-CEO of Appconomy. "We enable
leading brands and brick-and-mortar companies to provide a next generation of
personalization to their customers through apps like the Carrefour Smart
Shopper that are far superior to that of e-commerce today."

Charles Liu, senior vice president and CTO of Appconomy, commented: "As a
leader in this industry, Appconomy is in a position to set expectations that
will determine how these apps function in the future. Our widespread partner
network in the US and China gives us access to the most cutting-edge
technology, expertise, and financing in the largest global markets and
underpins what we are seeing as strong momentum behind the Appconomy platform.
We look forward to announcing new technology partnerships and retail customers
in the coming weeks and months."

Appconomy expects to announce new partnerships with retailers and technology
providers in the next month. The Carrefour Smart Shopper app represents the
latest example of the Appconomy platform powering retail solutions. In 2012,
the company successfully launched its Jinjin Marketplace app and brand in
China, an aggregated marketplace for food & beverage, health & beauty, and
other chain store retailers to offer mobile, loyalty and rewards programs.

About Appconomy

Appconomy is a software company with a groundbreaking context-aware, mobile
marketing platform that enhances users' shopping experiences and delivers
benefits to retailers. Appconomy's Carrefour Smart Shopper app represents the
latest example of the Appconomy platform powering retail solutions. In 2012,
the company successfully launched its Jinjin Marketplace app and brand in
China, an aggregated marketplace for food & beverage, health & beauty, and
other chain store retailers to offer mobile, loyalty and rewards programs. The
company is privately held and dual-headquartered in Shanghai, China and
Austin, Texas. Appconomy is venture-backed, with strategic investors including
Qiming Ventures, Neusoft Holdings, True Ventures, and WTI. The company's
customers include major Chinese retailers and global, retail brands that rely
on Appconomy for strategic insights and products in mobile retail technology.

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CONTACT: Appconomy
         Steve Guengerich
         press@appconomy.com
         (+1) 512-347-3880 USA