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Avery Dennison Rolls Out New Select Solutions™ Portfolios

  Avery Dennison Rolls Out New Select Solutions™ Portfolios

     Holographic is first of many unique, application-specific portfolios

Business Wire

MENTOR, Ohio -- June 20, 2013

Avery Dennison today introduced its first Select Solutions™ portfolio of
specialized pressure-sensitive materials. These new portfolios feature low
minimum order quantities, day-of price quotations and four-day shipping, and
will allow converters to address specific, unique-application label needs.

Avery Dennison Holographic label on a HDPE bottle. (Photo: Business Wire)

Avery Dennison Holographic label on a HDPE bottle. (Photo: Business Wire)

“The first Select Solutions portfolio is a collection of Holographic label
materials which is ideal for commemorative products, seasonal packaging or
instances where brand owners want to communicate a product’s premium nature
and increase its shelf appeal,” says David Collins, director, prime papers,
Avery Dennison Label and Packaging Materials – North America. “By integrating
holographic label materials with standard packaging, products can attract
consumers and impact their decision at the point of purchase.”

The portfolio of film and paper materials uses a multi-layered coating to
refract light and create a variety of optical effects, including iridescent
and prismatic visuals. It includes semi-conformable and squeezable label
materials for a wide variety of containers used in the food, beverage, wine,
spirits, home and personal care market segments. In addition to their
performance at shelf, materials in the holographic portfolio are engineered
for superior converting and dispensing.

In the coming months Avery Dennison will introduce a full series of Select
Solutions portfolios, including Reclosure, Security, and Food Safety and
Promotion. For more information about the Holographic portfolio and other
label materials, visit the Select Solutions Center at
http://label.averydennison.com/en/home/solutions/select-solutions/select-solutions-portfolio.html.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging
materials and solutions. The company’s applications and technologies are an
integral part of products used in every major market and industry. With
operations in more than 50 countries and 30,000 employees worldwide, Avery
Dennison serves customers with insights and innovations that help make brands
more inspiring and the world more intelligent. Headquartered in Pasadena,
California, the company reported sales from continuing operations of $6
billion in 2012. For more information, visit www.averydennison.com.

©2013 Avery Dennison Corporation. All rights reserved. Avery Dennison, Fasson
and all other Avery brands, product names, codes and service program terms are
trademarks of Avery Dennison Corporation. All other brands and product names
are trademarks of their respective owners.

Editor’s Note: Expert interviews, product samples and photography are
available upon request.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130620006305/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50657138&lang=en

Contact:

Avery Dennison
Mark Bouffard, +1-440-534-4846
mark.bouffard@averydennison.com