FierceWireless Names NewAer as One of “Fierce 15" Wireless Companies of 2013 Proximity Platform Honored As Innovator of Mobile Connectivity Business Wire LOS ANGELES -- June 20, 2013 NewAer (http://www.newaer.com) announced today that it has been named to the annual FierceWireless “Fierce 15” list, designating it as one of the top privately-held wireless companies of the year. FierceWireless editors evaluated hundreds of organizations, and found NewAer to be one of the “fiercest,” proven by its creativity and innovation in the marketplace. FierceWireless, an internationally recognized daily email newsletter reaching more than 80,000 senior wireless industry executives, provides executives in over 100 countries with a quick, authoritative briefing on the day's top wireless stories, including new trends and technologies. “The Internet of Things is a rapidly evolving and somewhat nebulous ecosystem, but NewAer’s technology provides a concrete way to see the benefits of increased mobile connectivity,” said Phil Goldstein, Editor of FierceWireless. “The company’s platform lets developers create applications that make use of proximity information, making mobile devices smarter and using location to enhance the user experience.” Pioneers in proximity technology, NewAer personifies the evolution of location-based services (LBS) to make smartphones truly smart. The NewAer Proximity Platform is a new type of software-based sensor input for mobile applications, leveraging WiFi, Bonjour, Bluetooth signals and cellular tower support on iOS, with the addition of NFC on the Android platform. Instead of using power-hungry GPS “geo fences,” the proximity platform is low-power, lightweight and high resolution – allowing developers to leverage contextual knowledge of nearby devices anywhere. NewAer-powered applications can automate cloud or in-device actions as other devices come into or leave range, even when there is no connectivity. Examples of the platform could include triggering a vibrating alert when a child strays from a parent, automatically dropping a pin on a map whenever a driver parks his car, or next generation call routing based upon endpoints like tablets or smart TV sets are nearby. Home automation possibilities push the envelope of “life in the future” even further by automatically opening connected door locks or turning on indoor lighting and setting a thermostat based upon how many family members are inside of a house. (To experience a day in the life, click here.) “The team at NewAer is thrilled to be recognized as leaders in the new field of proximity services by the respected industry media at FierceWireless,” said Dave Mathews, founder and CEO, NewAer. “Proximity awareness from the NewAer SDK elevates devices and the user experience in a fundamental automated step toward the ‘Internet of Things.’ Devices powered by NewAer trigger discreet actions even with a phone sitting in a pocket or purse – finally making smartphones truly smart.” The NewAer SDK supports all mobile platforms, including Android, iOS on iPhone & iPad and OS-X plus Windows 7, 8 and RT. Based in Los Angeles, NewAer is backed by Intel Capital and T-Venture, the venture capital company of Deutsche Telekom. For more information on the SDK, visit http://www.proximityplatform.com. For more information on NewAer showcase products utilizing the platform, visit http://www.newaer.com. The FierceWireless “Fierce 15” celebrates the spirit of being “fierce” – championing innovation and creativity, even in the face of intense competition. The complete list of winning companies is available on the FierceWireless Web site at http://www.fiercewireless.com. About FierceMarkets FierceMarkets, a wholly owned subsidiary of Questex Media Group, a leader in B2B e-media, providing information and marketing services in the Telecommunications, Life Sciences, Healthcare, IT, Energy, Government, and Finance industries through its portfolio of e-mail newsletters, Web sites, webinars, and live events. Every business day, FierceMarkets' wide array of publications reaches more than 1,300,000 executives in over 100 countries. Current publications include: Telecom: FierceBroadbandWireless; FierceCable; FierceDeveloper;; FierceIPTV; FierceMobileContent; FierceTelecom; FierceOnlineVideo; FierceWireless; FierceWireless:Europe. Healthcare: FierceEMR; FierceHealthcare; FierceHealthIT; FierceHealthFinance; FierceHealthPayer; FierceMedicalImaging; FierceMobileHealthcare; FiercePracticeManagement; Hospital Impact. Life Sciences: FierceBiomarkers; FierceBiotech; FierceBiotech Research; FierceBiotechIT; FierceCRO; FierceDrugDelivery; FierceMedicalDevices; FiercePharma; FiercePharma Manufacturing; and FierceVaccines. Energy: FierceEnergy; FierceSmartgrid. Enterprise IT: FierceBigData; FierceCIO; FierceCIO:TechWatch; FierceContentManagement; FierceEnterpriseCommunications ; FierceMobileIT. Finance: FierceComplianceIT; FierceFinance; FierceFinanceIT; Government: FierceGovernment; FierceGovernmentIT; FierceHomelandSecurity; FierceMobileGovernment. Marketing & Retail: FierceCM; FierceMobileRetail; FierceRetail; StorefrontBacktalk. About NewAer: Pioneers in proximity technology, the team at NewAer are dedicated to the evolution of location-based services (LBS), making smartphones truly smart. The software-based low-power Proximity Platform is a SDK for Android, iOS, OS-X and Windows/Windows RT, with a powerful server backed API action engine. NewAer’s platform for machine-to-machine knowledge enables any smartphone application or network to be automated from the presence of environmental radio signals. The company is backed by strategic investors Intel Capital and T-Venture, the venture capital company of Deutsche Telekom, and was the winner of Best Technology at LAUNCH 2011. For more information, visit http://www.newaer.com. Contact: NewAer Julie Mossler, 847-830-9992 Press@newaer.com or FierceMarkets Heather Martin, 202-824-5043 email@example.com
FierceWireless Names NewAer as One of “Fierce 15" Wireless Companies of 2013
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