FierceWireless Names NewAer as One of “Fierce 15" Wireless Companies of 2013

  FierceWireless Names NewAer as One of “Fierce 15" Wireless Companies of 2013

        Proximity Platform Honored As Innovator of Mobile Connectivity

Business Wire

LOS ANGELES -- June 20, 2013

NewAer ( announced today that it has been named to the
annual FierceWireless “Fierce 15” list, designating it as one of the top
privately-held wireless companies of the year. FierceWireless editors
evaluated hundreds of organizations, and found NewAer to be one of the
“fiercest,” proven by its creativity and innovation in the marketplace.

FierceWireless, an internationally recognized daily email newsletter reaching
more than 80,000 senior wireless industry executives, provides executives in
over 100 countries with a quick, authoritative briefing on the day's top
wireless stories, including new trends and technologies.

“The Internet of Things is a rapidly evolving and somewhat nebulous ecosystem,
but NewAer’s technology provides a concrete way to see the benefits of
increased mobile connectivity,” said Phil Goldstein, Editor of FierceWireless.
“The company’s platform lets developers create applications that make use of
proximity information, making mobile devices smarter and using location to
enhance the user experience.”

Pioneers in proximity technology, NewAer personifies the evolution of
location-based services (LBS) to make smartphones truly smart. The NewAer
Proximity Platform is a new type of software-based sensor input for mobile
applications, leveraging WiFi, Bonjour, Bluetooth signals and cellular tower
support on iOS, with the addition of NFC on the Android platform. Instead of
using power-hungry GPS “geo fences,” the proximity platform is low-power,
lightweight and high resolution – allowing developers to leverage contextual
knowledge of nearby devices anywhere.

NewAer-powered applications can automate cloud or in-device actions as other
devices come into or leave range, even when there is no connectivity. Examples
of the platform could include triggering a vibrating alert when a child strays
from a parent, automatically dropping a pin on a map whenever a driver parks
his car, or next generation call routing based upon endpoints like tablets or
smart TV sets are nearby. Home automation possibilities push the envelope of
“life in the future” even further by automatically opening connected door
locks or turning on indoor lighting and setting a thermostat based upon how
many family members are inside of a house. (To experience a day in the life,
click here.)

“The team at NewAer is thrilled to be recognized as leaders in the new field
of proximity services by the respected industry media at FierceWireless,” said
Dave Mathews, founder and CEO, NewAer. “Proximity awareness from the NewAer
SDK elevates devices and the user experience in a fundamental automated step
toward the ‘Internet of Things.’ Devices powered by NewAer trigger discreet
actions even with a phone sitting in a pocket or purse – finally making
smartphones truly smart.”

The NewAer SDK supports all mobile platforms, including Android, iOS on iPhone
& iPad and OS-X plus Windows 7, 8 and RT. Based in Los Angeles, NewAer is
backed by Intel Capital and T-Venture, the venture capital company of Deutsche
Telekom. For more information on the SDK, visit For more information on NewAer showcase
products utilizing the platform, visit

The FierceWireless “Fierce 15” celebrates the spirit of being “fierce” –
championing innovation and creativity, even in the face of intense
competition. The complete list of winning companies is available on the
FierceWireless Web site at

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FierceMobileGovernment. Marketing & Retail: FierceCM; FierceMobileRetail;
FierceRetail; StorefrontBacktalk.

About NewAer:

Pioneers in proximity technology, the team at NewAer are dedicated to the
evolution of location-based services (LBS), making smartphones truly smart.
The software-based low-power Proximity Platform is a SDK for Android, iOS,
OS-X and Windows/Windows RT, with a powerful server backed API action engine.
NewAer’s platform for machine-to-machine knowledge enables any smartphone
application or network to be automated from the presence of environmental
radio signals. The company is backed by strategic investors Intel Capital and
T-Venture, the venture capital company of Deutsche Telekom, and was the winner
of Best Technology at LAUNCH 2011. For more information, visit


Julie Mossler, 847-830-9992
Heather Martin, 202-824-5043
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