Travelzoo Restaurant Offers Inspire First-Time Visits; 81 Percent Plan to
Return at Full Price
NEW YORK, June 20, 2013
NEW YORK, June 20, 2013 /PRNewswire/ -- Travelzoo Inc. (NASDAQ: TZOO), a
global Internet media company, revealed today that its subscribers are using
Travelzoo to discover restaurants, both at home and while on vacation, and are
later returning as full-price guests, according to an independent survey. Of
those diners who purchased a restaurant offer on Travelzoo in the past 12
months, 24 percent have already returned for a full-price experience; a
further 57 percent plan to return to the restaurant in the future. In
addition, 61 percent of Travelzoo subscribers share their positive experiences
with friends and family.
Travelzoo dining offers inspire subscribers to make their first visit to a
restaurant. Of those who took up a Travelzoo offer, 56 percent went to a
restaurant featured on Travelzoo that they would not have otherwise visited.
Forty-eight percent recommended restaurants to their friends or family after
trying it out with a Travelzoo offer.
In addition to a high percentage returning at full price, 59 percent of
Travelzoo diners spend at least 30 percent more than the face value of the
offer while dining. Twenty-five percent of Travelzoo diners say they are
using Travelzoo to discover restaurants while on vacation.
"Travelzoo has become a force in high-quality dining. Since 2011 we have
inspired our subscribers to book more than 2 million tables," said Mike Stitt,
vice president and general manager of Travelzoo Local. "Our focus on featuring
only high-quality restaurants that offer our subscribers exceptional
experiences has been a win-win-win for our brand, our subscribers and those
restaurants that we recommend. We now have 26 million subscribers using
Travelzoo to discover restaurants they might have never found on their own."
The survey results confirmed Travelzoo restaurant customers are mature and
affluent, with 80 percent falling between the ages of 35 to 64, and half
having individual annual incomes of $100,000 or more. Two out of three
customers are female, with 71 percent considering themselves 'foodies.'
Seventy-eight percent live with another adult, and 80 percent have no children
living at home, providing more freedom to dine out and greater flexibility to
take advantage of dining opportunities. Fifty-seven percent of Travelzoo
restaurant customers have dinner at a restaurant between three and seven times
Qualitative feedback from Travelzoo's restaurant partners confirms the
quantitative insights from the independent survey:
Chef and owner, Kerry Simon, Simon Restaurant at the Palms Casino Resort, Las
"For us, Travelzoo is one of the most effective ways to get visitors to Las
Vegas into the restaurant that are definite foodies. I am so impressed with
how this works to fill our restaurant almost immediately with a quality
clientele that appreciate what we do and spend more. And, because it enables
us to reach a national audience of travelers, it is always great exposure for
our brand. We have worked with Travelzoo over ten times and this is now part
of our ongoing marketing plan."
Marc Glosserman, Founder & CEO, Hill Country Hospitality, Washington, D.C.:
"We have found that partnering with Travelzoo has not only provided a nice
jolt to our business in the periods that we run promotions, but that Travelzoo
guests are genuinely seeking a quality dining experience -- and it certainly
doesn't hurt that they typically spend more in the restaurant than the value
of the voucher they are redeeming."
Bart Retolatto, Executive Chef, La Bottega, New York:
"Travelzoo guests are high-quality, sophisticated diners who have taken great
interest in the food and proactively interact with the chef. They tend to be
'foodies' and we appreciate that many were true locals from our Chelsea
2013 Travelzoo Dining Survey methodology:
The survey was conducted in April 2013 by ORC International, a leading global
market research firm. ORC International surveyed Travelzoo's U.S. subscribers
and conducted the survey among a sample of 833 respondents that had purchased
a restaurant voucher in the past 12 months.
Travelzoo Inc. is a global Internet media company. With more than 26 million
subscribers in North America, Europe, and Asia Pacific and 25 offices
worldwide, Travelzoo® publishes deals from more than 2,000 travel and
entertainment companies. Travelzoo's deal experts review offers to find the
best deals and confirm their true value. In Asia Pacific, Travelzoo is
independently owned and operated by Travelzoo (Asia) Ltd. and Travelzoo Japan
K.K. under a license agreement with Travelzoo Inc.
Certain statements contained in this press release that are not historical
facts may be forward-looking statements within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities and Exchange Act
of 1934. These forward-looking statements may include, but are not limited
to, statements about our plans, objectives, expectations, prospects and
intentions, markets in which we participate and other statements contained in
this press release that are not historical facts. When used in this press
release, the words "expect", "predict", "project", "anticipate", "believe",
"estimate", "intend", "plan", "seek" and similar expressions are generally
intended to identify forward-looking statements. Because these
forward-looking statements involve risks and uncertainties, there are
important factors that could cause actual results to differ materially from
those expressed or implied by these forward-looking statements, including
changes in our plans, objectives, expectations, prospects and intentions and
other factors discussed in our filings with the SEC. We cannot guarantee any
future levels of activity, performance or achievements. Travelzoo undertakes
no obligation to update forward-looking statements to reflect events or
circumstances occurring after the date of this press release. Travelzoo and
Top 20 are registered trademarks of Travelzoo. All other names are trademarks
and/or registered trademarks of their respective owners.
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