Thermax Ltd Chooses IBM PureSystems and SmartCloud over Cisco and Dell

    Thermax Ltd Chooses IBM PureSystems and SmartCloud over Cisco and Dell

IBM Smarter Computing solution strengthens IT infrastructure, reduces power
consumption by 80 percent

PR Newswire

BANGALORE, India, June 20, 2013

BANGALORE, India, June 20, 2013 /PRNewswire/ --IBM (NYSE: IBM) today
announced that Thermax Limited has selected an IBM Smarter Computing solution
to serve as both a consolidation platform for existing services and a cloud
environment to test and develop new solutions.


Thermax is a strategic partner to industry and business in the energy and
environmental sectors, designing, implementing and maintaining a range of
engineering solutions that ensure reliable and efficient client operations.
Thermax chose IBM SmartCloud and PureSystems over solutions from Cisco and
Dell, allowing the company to strengthen its IT infrastructure and enable its
clients to operate at reduced cost and with greater safety, energy efficiency,
reliability and flexibility.

With more than 30 offices in India and abroad, the company was quick to
recognize changing market dynamics in energy and environmental sectors at home
and worldwide. In India, business growth in diverse sectors such as cement,
oil and gas, food processing, tires, textiles, and chemicals is fueling the
emergence of a new set of medium-sized engineering organizations which demand
a sustainable model to help them offer scalable solutions that do not require
high initial costs and enable shorter development cycles.

"With the new IBM solution, our employees can access the IT infrastructure
anytime, anywhere, which allows them to provision new environments for our
customers rapidly and at low incremental cost. It also speeds up and improves
enormously the decision-making process." said Anil Nadkarni, CIO of Thermax.
"IBM PureFlex makes it easy to manage key data centrally, enhancing the
security and control of our operations. At the moment the solution is being
rolled out to 1,000 users at Thermax's manufacturing facilities in Pune and
Baroda and the power consumption has already decreased dramatically - by close
70-80 percent."

The implementation of IBM's SmartCloud on IBM PureSystems technology and
Citrix XenApp server made Thermax's IT infrastructure more efficient, secure
and continuously available. The full desktop operating system and applications
are virtualized on highly reliable Flex System chassis with IBM Storwize V7000
storage, which offered simplified user experience and workload optimization
features to help Thermax automate its resource allocation.

"The IBM Flex System gives Thermax excellent performance and the possibility
to scale as they grow without necessarily adding new hardware," said Rahul
Bindal, Country Leader - PureSystems, Systems & Technology Group, IBM India
South Asia. "The technology enables a resilient, high-performance cloud
platform for Thermax's key applications and enables their employees to serve
growing number of smaller clients."

Thermax is the latest in a series of PureSystems client successes in key
growth markets around the world. In the single year since IBM introduced its
first expert integrated systems - the result of $2 billion in R&D and
acquisitions over four years – more than 4,000 clients from 90 countries have
decided that the IBM PureSystems family offers an alternative to current
enterprise computing models, where multiple and disparate systems require
significant resources to set up and maintain.

The IBM PureSystems family offers clients an alternative to current enterprise
computing models, where multiple and disparate systems require significant
resources to set up and maintain. The PureFlex System enables organizations to
more efficiently create and manage an infrastructure. PureApplication Systems
help organizations reduce the cost and complexity of rapidly deploying and
managing applications. PureData Systems are tuned for cloud computing and can
consolidate more than 100 databases on a single system. In addition to the
common web application patterns supported by PureApplication System, the
combination of both PureData and PureApplication Systems can be used for end
to end transaction workloads.

Headquartered in Pune, India, Thermax Ltd, a INR 4859 crore ($950 million)
company, operates in two segments - energy (heating, cooling, power
generation, energy audits and system retrofits) and environment (water and
wastewater treatment and recycle, air pollution control, performance
chemicals, resource recovery and optimization). Its presence spans 75
countries across Asia Pacific, Africa and the Middle East, CIS countries,
Europe, USA and South America.

For more information on IBM PureSystems visit:

IBM, the IBM logo,, PureSystems, PureFlex, Power Systems,
PureApplication, PureData, Storwize, Smarter Planet and the planet icon are
trademarks of International Business Machines Corporation, registered in many
jurisdictions worldwide. Other product and service names might be trademarks
of IBM or other companies. For a current list of IBM trademarks, please see

All other company, product or service names may be trademarks or registered
trademarks of others. Statements concerning IBM's future development plans and
schedules are made for planning purposes only, and are subject to change or
withdrawal without notice. Reseller prices may vary.

IBM Global Communications
Chris Rubsamen
IBM External Relations
IBM Systems and Technology Group
+1 914-766-4280

Jay Cadmus
IBM External Relations
IBM Systems and Technology Group
+1 914-766-4966

Svetlana Stavreva
Media relations, IBM Growth Markets

Raghavendra Ramesh (Raghu)
IBM Communications
+91 98800 36100


Press spacebar to pause and continue. Press esc to stop.