Citrix: Data Provides Insight into Mobile Subscriber Behavior and Mobile App Preference

  Citrix: Data Provides Insight into Mobile Subscriber Behavior and Mobile App
  Preference

  Latest ByteMobile Mobile Analytics Report Reveals Mobile Music as Emerging
                             Mobile Data Category

Business Wire

SANTA CLARA, Calif. -- June 20, 2013

Today, Citrix released the Citrix ByteMobile Mobile Analytics Report for the
second quarter of 2013. The Mobile Analytics report provides insight into
mobile data subscriber usage patterns and the impact this behavior has on
operators’ networks. This quarter’s key findings indicate:

  *Mobile audio – and Internet radio in particular – is an emerging category
    representing 12 percent of mobile data volume in North America and four
    percent outside of the region.
  *Mobile search per subscriber has increased 25 percent since February 2012.
  *Four apps – Media Player, Safari, App Store and Facebook – generate 82
    percent of mobile data volume on iOS devices.
  *Google Maps is preferred over Apple Maps on iOS devices throughout most of
    the world.

“The Mobile Analytics Report findings serve as an essential resource for
operators to discover how subscribers are using mobile devices and what
applications consume the most data,” said Chris Koopmans, vice president and
general manager of Service Provider Platforms, Citrix. “For example, the
report found that 82 percent of mobile video entertainment traffic is
generated by YouTube. Interestingly, operators typically make little or no
revenue from this traffic beyond that associated with data usage. The
real-world data presented in this report validates the need for network
operators to improve subscribers’ mobile experience in order to distinguish
their service offerings and better monetize the increase in traffic volume.”

Mobile Music Booms

In this Mobile Analytics Report, mobile audio, especially music, is identified
as an emerging category of mobile data that now constitutes a meaningful
percentage of overall data traffic. Of the total volume of mobile audio
measured over the period, Internet radio constitutes the vast majority. The
recent announcement by Apple of iTunes Radio suggests that Internet radio will
continue its strong growth as iTunes Radio traffic adds to that driven by
popular applications such as Spotify and Pandora.

Mobile Search Transactions Rise

This quarter’s Mobile Analytics Report shows that mobile subscribers are using
mobile search more than ever before, indicating higher levels of web
interaction while on the go. The report reveals that 97 percent of mobile
search data volume is generated by three apps: Google, Yahoo and Bing. In a
recent study by Google, the search engine found that 82 percent of shoppers
with smartphones use mobile search to help them make in-store purchase
decisions, concluding that in-store mobile activity begins with search rather
than shopping apps.

Four Apps Generate the Most Data

When it comes to the top mobile apps, four apps generate 82 percent of mobile
data volume on iOS devices – Media Player, Safari, App Store and Facebook,
with Media Player accounting for nearly half. These top four apps also
generate 52 percent of mobile data transactions. Accounting for one percent of
mobile transactions, the eBay app now generates enough traffic to be a
significant mobile data contributor and has become the first ecommerce app to
pass the one percent threshold. Facebook has also risen in prominence since
February 2012 when it generated one percent of data volume. Facebook now
accounts for five percent of data volume.

Worldwide Usage of Google and Apple Maps

On a worldwide basis, Google Maps usage on Apple devices surpasses that of
Apple’s own map application, with Google Maps generating a slight majority of
mobile map data volume. Apple holds an edge in the Americas with the North
American market, in particular, preferring Apple Maps over Google Maps 63
percent to 37 percent. Google Maps dominates the rest of the world, with
Google Maps preference peaking at 80 percent in the Asia Pacific region.

The findings in the Citrix ByteMobile Mobile Analytics Report are generated
from Smart Capacity™ Mobile Analytics, the company’s mobile data traffic
reporting solution. The Mobile Analytics Report anonymously sources data
traffic statistics from the 3G and 4G networks of the Citrix ByteMobile global
tier-one customer base and provides insight into the current state of the
mobile ecosystem.

The Mobile Analytics Report reflects the growing use of mobile devices
throughout the world. Recently, Citrix unveiled advancements towards its
mobile workstyles vision, providing powerful new ways for people to work
whenever, wherever and however they choose. By enabling mobile workstyles,
Citrix allows individuals to become more innovative, motivated and productive
than ever before. As a result, a new empowered workforce emerges where work is
transformed and business is reinvented.

About Citrix ByteMobile

Citrix ByteMobile® Smart Capacity platforms enable mobile operators to deliver
the best possible experience to their subscribers under all network conditions
and to differentiate their services based on subscriber usage. The company’s
solutions have been deployed in the mobile networks of more than 130 operators
worldwide to manage escalating demand for capacity due to video and other rich
multimedia content and applications. With Smart Capacity, mobile operators can
improve utilization of existing capacity and control operating expenses, while
increasing revenue growth and profitability. To learn more, visit
www.bytemobile.com.

About Citrix

Citrix (NASDAQ:CTXS) is the cloud company that enables mobile workstyles —
empowering people to work and collaborate from anywhere, securely accessing
apps and data on any of the latest devices, as easily as they would in their
own office. Citrix solutions help IT and service providers build clouds,
leveraging virtualization and networking technologies to deliver
high-performance, elastic and cost-effective cloud services. With
market-leading cloud solutions for mobility, desktop virtualization,
networking, cloud platforms, collaboration and data sharing, Citrix helps
organizations of all sizes achieve the speed and agility necessary to succeed
in a mobile and dynamic world. Citrix products are in use at more than 260,000
organizations and by over 100 million users globally. Annual revenue in 2012
was $2.59 billion. Learn more atwww.citrix.com

For Citrix Investors

This release contains forward-looking statements which are made pursuant to
the safe harbor provisions of Section 27A of the Securities Act of 1933 and of
Section 21E of the Securities Exchange Act of 1934. The forward-looking
statements in this release do not constitute guarantees of future performance.
Those statements involve a number of factors that could cause actual results
to differ materially, including risks associated with the impact of the global
economy and uncertainty in the IT spending environment, including in revenue
growth and recognition of revenue, products and services, their development
and distribution, product demand and pipeline, economic and competitive
factors, including risks associated with international growth and IT
consolidation, as well as other risks detailed in the Company's filings with
the Securities and Exchange Commission. Citrix assumes no obligation to update
any forward-looking information contained in this press release or with
respect to the announcements described herein.

Citrix®, ByteMobile®, the ByteMobile logo, Smart Capacity™, and Smart Capacity
at the Core™ are trademarks, service marks and/or registered trademarks of
Citrix Systems, Inc. in the United States and other countries. All other
trademarks, service marks and product names used herein are the property of
their respective owners.

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Contact:

Citrix
Karin Gilles, 408-790-8544
karin.gilles@citrix.com
ByteMobile: www.twitter.com/bytemobile
CitrixPR: www.twitter.com/citrixpr
 
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