Kelley Blue Book's Names 2013 Kia Soul To List Of Coolest New Cars Under $18,000

  Kelley Blue Book's Names 2013 Kia Soul To List Of Coolest New Cars
                                Under $18,000

Soul Picked Based on its Fun-to-Drive and Fun-to-Own Personality

- The Soul stays cool with its fun design and technology

- Soul's extensive list of standard features makes it a superb value

PR Newswire

IRVINE, Calif., June 20, 2013

IRVINE, Calif., June 20, 2013 /PRNewswire/ --Kia Motors America's (KMA)
top-selling urban passenger vehicle, the 2013 Soul, was named to Kelley Blue
Book's list of the 10 Coolest New Cars Under $18,000. Chosen by the
site's editors, the 2013 Soul was celebrated for its fun and bold design,
high-tech offerings and roominess.

"The Soul, which paved the way for Kia's design led transformation with its
fun and funky personality, quickly established a reputation as the spunkiest
car in the Kia lineup, and now KBB has recognized it as one of the coolest
vehicles on the market," said Michael Sprague, executive vice president,
marketing & communications, KMA. "Kia has always strived to provide customers
with value, style and substance, and the Soul fulfills that promise with an
extensive roster of standard features and unique design that has become

The Soul placed third on Kelley Blue Book's annual list of the coolest cars.
Editors at Kelley Blue Book's looked for new cars that were fun to own
and drive. The Soul's one-of-a-kind look and feel stood out amongst its

"Born in 2010 and significantly updated in 2012, the Kia Soul has managed to
keep its cool the whole time," said Jack R. Nerad, executive editorial
director and executive market analyst for Kelley Blue Book's "Like a
small cargo van with bold lines and high tech, the Soul's impressive standard
equipment list includes Bluetooth^®1 phone connectivity, an auxiliary audio
input and iPod^®2 integration."

For more information about's 2013 list of the 10 Coolest New Cars
Under $18,000, please visit

About the 2013 Soul
Refreshed for the 2013 model year, the Soul features technology and styling
upgrades, bringing a new level of cool with enhanced power and efficiency. New
for 2013 are power-folding side mirrors, darkened chrome around the signature
grille, upgraded leather on the leather-wrapped steering wheel, standard
Bluetooth^® wireless technology with steering wheel-mounted controls, standard
steering wheel-mounted audio controls, and cruise control. The Soul also
offers Idle Stop and Go (ISG) technology as part of the Eco Package, which
senses when the vehicle is stopped and shuts off the engine to maximize
efficiency and results in reduced engine load and less fuel consumption.

Kia's Unprecedented Growth
Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Cadenza flagship sedan, Soul urban passenger vehicle,Sportage compact CUV,
Optima Hybrid, the Forte sedan, 5-door andKoup compacts, Rio and Rio 5-door
sub-compacts and the Sedona minivan.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its
best-ever annual sales total and gained U.S. market share for the 18th
consecutive year. Kia is poised to continue its momentum and will continue to
build the brand through design innovation, quality, value, advanced safety
features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – For media information, including photography,
visit To receive custom email notifications for press
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About Kelley Blue Book
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle
valuation and information source trusted and relied upon by both consumers and
the industry. Each week the company provides the most market-reflective
values in the industry on its top-rated website, including its
famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase
Price, which reports what others are paying for new cars this week. The
company also provides vehicle pricing and values through various products and
services available to car dealers, auto manufacturers, finance and insurance
companies as well as governmental agencies. provides consumer pricing
and information on cars for sale, minivans, pickup trucks, sedan, hybrids,
electric cars, and SUVs. Kelley Blue Book Co. Inc. is a wholly owned
subsidiary of AutoTrader Group.

^1 The Bluetooth^® word mark and logos are registered trademarks owned by
Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other
trademarks and trade names are those of their respective owners. A compatible
Bluetooth® enabled cell phone is required to use Bluetooth® wireless
^2 iPod^® is a registered trademark of Apple Inc. iPod^® mobile digital device
sold separately. Connectivity may require use of the Kia accessory cable.

SOURCE Kia Motors America

Contact: Scott McKee, 949.468.4813,; Shamit Choksey, Zeno
Group for Kia Motors America, 949.468.4819,
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