SDL and Infogroup Extend Partnership to Help Brands Accelerate Customer
Combined Multichannel Solutions and Services Enhance Personalized
MAIDENHEAD, UNITED KINGDOM -- (Marketwired) -- 06/20/13 -- SDL
(LSE:SDL) today announced that it has extended its long-standing
partnership with Infogroup Targeting Solutions (ITS) to further
enable clients to blend business intelligence with enhanced business
and consumer data sourced from multiple channels.
SDL's Campaign Management and Analytics division has partnered with
Infogroup for more than a decade. The enhanced agreement extends
Infogroup's Marketzone(TM) Platinum (MZP) solution to include SDL's
recently launched Intelligent Marketing Suite (IMS). This new
combination enables marketers to segment customers, manage marketing
campaigns and receive comprehensive data reports with actionable
insights from a single platform. Clients of the Marketzone Platinum
solution include Feld, Distinctive Apparel, Cigars International,
Acorn and Figi's.
"We know that people want brands to treat them as individuals and to
offer them relevant, engaging experiences," said Bob Hale, CEO of SDL
Campaign Management & Analytics. "That is why we partner with global
companies like Infogroup that understand the new consumer and know
what it takes to build relationships with them. Together we are
offering tools and services that global brands need to meet the
expectations of this consumer - experiences based on highly personal
"Marketers are looking for multichannel solutions to help them
achieve increased customer engagement and to drive revenue," said Don
Patrick, President of Infogroup Targeted Solutions. "The new
capabilities offered within the SDL Intelligent Marketing Suite
enable us to expand our available solutions within the MZP Platform.
Our combined strategic insights, further position us to provide
marketers with data-driven solutions that deliver tangible business
SDL Intelligent Marketing Suite provides the foundation for marketers
to design campaigns around highly personalized activities and events
that are meaningful to individual customers. The SDL Intelligent
Marketing Suite integrates with the broader SDL portfolio to address
web content, ecommerce and multi-media, as well as social, mobile and
About Infogroup Targeting Solutions
Infogroup Targeting Solutions helps companies increase sales and
customer loyalty through analytically driven consumer and business
data and database marketing solutions. With exclusive access to the
Data Axle(TM), we build multichannel solutions using contextually
relevant information on 235MM individuals and 24MM businesses. For
more information, visit www.infogrouptargeting.com.
SDL enables global businesses to enrich their customers' experience
through the entire customer journey. SDL's technology and services
help brands to predict what their customers want and engage with them
across multiple languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, 400 partners and a global
infrastructure of 70 offices in 38 countries. 42 out of the top 50
brands work with SDL. For more information, visit www.sdl.com.
SDL Campaign Management & Analytics
+1 720 407 6065
SDL Corporate Headquarters
+44 7792 662213
+1 402 836 5290
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