2013 Effie Effectiveness Index: Unilever, Coca-Cola, WPP, Ogilvy & Mather Are
Most Effective Marketers In The World
CANNES, France, June 20, 2013
-- Banda (Ukraine), Ogilvy & Mather Pvt. Ltd (Mumbai) top individual agency
-- Effie Worldwide reveals the companies that created ideas that worked
CANNES, France, June 20, 2013 /PRNewswire/ --Effie Worldwide announced today
that Unilever is the most effective marketer according to the 2013 Global
Effie Effectiveness Index. Coca-Cola is the most effective brand in the world.
For the second year in a row, WPP is the most effective holding company,
Ogilvy & Mather is the most effective agency network and Mumbai-based Ogilvy &
Mather Pvt. Ltd is the most effective individual agency office. Ukraine-based
Banda debuted on the Effie Index as the number one ranked independent
(Logo: http://photos.prnewswire.com/prnh/20130620/NY35837LOGO )
Now in its third year, the Effie Index recognizes the architects of the most
effective marketing communications ideas from around the world, determined by
their success in the Effie Awards 40+ national and regional programs. It is
produced in partnership with the global marketing intelligence service, Warc.
Procter & Gamble held steady at second place as the most effective marketer in
the world and Coca-Cola, as a company, rose up through the Index as the 3rd
most effective marketer. Rounding out the top five most effective marketers
are Nestle (4th) and McDonald's (5th).
Coca-Cola emerged as the most effective brand in the world (last year it was
ranked 2nd). McDonald's is the second most effective brand, while Pepsi rose
two levels in the Index, to number three. Vodafone and Volkswagen jumped to
4th and 5th most effective brands (respectively).
Omnicom held onto its 2012 ranking of 2nd place and Publicis Groupe moved up a
spot to the third most effective advertising holding company globally. BBDO
Worldwide retained its 2nd place ranking and McCann Worldgroup moved into the
number three slot for the most effective agency networks. Sancho BBDO (Bogota,
Colombia) is once again ranked 2nd and Circus Comunicacion Integrada S.A.C.
(Peru) rose 13 points to join the top 3 honor of the most effective individual
agency offices. Turkish agencies Alemetifarika and Rabarba round out the top
three spots respectively in the independent agency ranking.
"Now that the Global Effie Index is in its third year, shifts and trends can
be studied and leveraged on a global and regional basis for maximum impact and
learning," said Carl Johnson, Chairman of the Board of Directors, Effie
Worldwide and Co-Founder of Anomaly. "With over 40 programs focused on
effectiveness worldwide, the Effie Awards add a healthy element of competition
amongst the industry's top performers."
Each ranked company in the Effie Index has undergone rigorous evaluations of
their case studies and work by industry-expert judges to prove that their
marketing achieved compelling results. For more information on the most
effective agencies, marketers and brands globally, regionally, in specific
countries, and different product categories visit www.effieindex.com .
"The Effie Index benchmarks the brands, marketers and agencies that are
consistently delivering ideas that work and identifies the companies that are
changing the game, said Louise Ainsworth, CEO of Warc. "It is a resource and
an inspiration for marketers from various business categories and areas of the
About Effie Worldwide
Effie Worldwide stands for effectiveness in marketing communications,
spotlighting marketing ideas that work and encouraging thoughtful dialogue
about the drivers of marketing effectiveness. The Effie network works with
some of the top research and media organizations worldwide to bring its
audience relevant and first-class insights into effective marketing strategy.
The Effie Awards are known by advertisers and agencies globally as the
pre-eminent award in the industry, and recognize any and all forms of
marketing communication that contribute to a brand's success. Since 1968,
winning an Effie has become a global symbol of achievement. Today, Effie
celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the
Middle East / North Africa Effie and more than 40 national Effie programs. For
more details, visit www.effie.org . Follow @effieawards on Twitter for
updates on Effie information, programs and news. The Effie Effectiveness
Index identifies and ranks the marketing communications industry's most
effective agencies, advertisers, and brands by analyzing finalist and winner
data from Effie Worldwide competitions.
Contact: Rebecca Sullivan, For the Effie Awards,
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