Hitachi Launches Motorsports Microsite and Announces “Cheer for Gear”
Sweepstakes in Conjunction with its New Global Brand Campaign
Sweepstakes Celebrates Hitachi’s Sponsorship of Penske Racing and three-time
Indianapolis 500 winner and Current IZOD IndyCar Series Championship Points
Leader Helio Castroneves.
TARRYTOWN, N.Y. -- June 20, 2013
Hitachi, the primary sponsor for nine races on the No. 3 Team Penske
Dallara/Chevrolet driven by Helio Castroneves, three-time Indianapolis 500
winner and current IZOD IndyCar Series championship leader, today announced
the launch of its Hitachi Motorsports microsite and the “Cheer for Gear”
Helio Castroneves (Photo credit: Autostock)
Helio Castroneves (Photo credit: Autostock)
The new Hitachi Motorsports microsite is an integrated initiative promoting
and highlighting the company’s achievements in developing innovative
automotive technologies and its overall commitment to the Social Innovation
Business, which ties into the company’s 2013 Global Brand Campaign entitled
“Social Innovation – It’s Our Future.” The campaign slogan articulates
Hitachi's ambition to solve serious global challenges with its Social
Innovation Business. The microsite features information about Hitachi
Automotive Systems' Gasoline Direct Injection solution – an important
technology that enables automakers to comply with fuel economy and emissions
requirements while maintaining the engine power that drivers expect. The
microsite also provides details about Hitachi’s partnership with Team Penske
and the IZOD IndyCar Series, the race schedule, and the latest updates on
To share the excitement of Hitachi’s sponsorship with Team Penske and
Castroneves with consumers, Hitachi Motorsports invites car racing fans to
enter its “Cheer for Gear” sweepstakes for a chance to win authentic racing
gear and diecast model cars autographed by Helio Castroneves. Additionally, by
participating in the sweepstakes, each entrant will be entered automatically
into the Grand Prize drawing to win a trip for two to the IZOD IndyCar Series
race in Sonoma, Calif., in August 2013.
“We are thrilled to be working with Team Penske and Helio Castroneves on this
promotion to bring fans actual race gear such as Helio’s helmet visor, gloves,
and other exciting items. Fans will also have the chance to join in on the fun
and become an honorary pit crew member for Helio’s team at an upcoming race.
We are looking forward to sharing the excitement of this sweepstakes with fans
while sharing information about Hitachi’s new Global Campaign, an integral
part of our Sweepstakes. We wish all entrants the best of luck,” said Lauren
Raguzin, Director, Branding and Corporate Communications Group for Hitachi
“It’s awesome that Hitachi is giving fans the chance to win some of my gear
and also to come out to a race and be a part of the Hitachi crew at the race
in Sonoma,” said Castroneves. “The ‘Cheer for Gear’ sweepstakes is a great
chance for fans to get closer to the action and experience the excitement of
racing with Hitachi and Team Penske.”
Racing fans can enter each of the three sweepstakes by submitting a completed
entry form and their response to the sweepstakes questions at
www.facebook.com/hitachimotorsports during the period from June 19 through
July 14, 2013. The promotion is open to all U.S. legal residents who are at
least 18 years old or the age of majority in the state, in which they reside,
whichever is older. No purchase is necessary to win. Please visit
www.hitachi.us/motorsports to enter the “Cheer for Gear” sweepstakes and to
view the Official Rules. The sweepstakes are being sponsored by Hitachi
Raguzin noted, “Hitachi’s new 2013 Global Brand Campaign communicates the
Hitachi Group's aspirations for the future to customers and business partners
around the world, and is aimed at raising the understanding, commitment and
value of the Hitachi brand. Under the campaign slogan “Social Innovation –
It’s Our Future,” Hitachi’s campaign will reach 17 countries and regions
around the world.
Through this campaign, Hitachi intends to build its brand as a global company
in the Social Innovation Business and establish a competitive edge for
business development going forward.”
About Hitachi America, Ltd.
Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., headquartered in
Tarrytown, New York, and its subsidiary companies, offer a broad range of
electronics, power and industrial equipment and services, automotive products
and consumer electronics with operations throughout the Americas. For more
information, visit www.hitachi-america.us. For information on other Hitachi
Group companies in the United States, please visit www.hitachi.us.
About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global
electronics company with approximately 326,000 employees worldwide. The
company’s consolidated revenues for fiscal 2012 (ended March 31, 2013) totaled
9,041 billion yen ($96.1 billion). Hitachi is focusing more than ever on the
Social Innovation Business, which includes infrastructure systems, information
& telecommunication systems, power systems, construction machinery, high
functional material & components, automotive systems and others.
For more information on Hitachi, please visit the company's website at
Photos/Multimedia Gallery Available:
Hitachi America, Ltd.
Lauren Raguzin, 914-333-2986
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