Houston-Based Marketing Agency "LatReach LLC" Takes Volkswagen's Seat-Mexico
to the Top of the World Automotive Industry in Social Media Rankings
According to the 2013 SocialBrands100 report which benchmarks brand engagement
in Social Media, identifying industry leaders and providing a snapshot of its
evolution each year, SEAT-Mexico, the Mexican division of the Spanish
automobile brand and member of the Volkswagen-Group, ranked first place within
the World's Auto Industry and 8^th in the general ranking.
HOUSTON, June 20, 2013 (GLOBE NEWSWIRE) --
With the use of diverse and modern tools for social interaction, Seat-Mexico's
Social Media followers have access to timely, accurate, and updated
information about the model range sold in the country, as well as to receive
immediate response to all of their doubts and comments about the brand and/or
customer service needs.
"Our client's priority is centered on the attention to their brand's Social
Media followers. There are 200,000 SEAT cars in Mexico, though the brand has
nearly a million followers in social networks which is an extraordinary sales
potential; if response is not speedy and of high quality the brand's
reputation will suffer," says Jose Luis Flores, CEO and Founder of LatReach
LLC, the agency that manages Social Media for the Spanish brand in Mexico.
By mid 2013, LatReach processes 20,000 followers' comments every month which
include a large volume of concise brand related questions.Every single
comment is answered, tagged, classified and analyzed to identify tendencies,
areas of opportunity and general customer preferences. It has become one of
the brand's strongest sources of market research enabling the team to listen
andcare for current and potential customers. "At LatReach we seek to be
catalysts for profound social analysis and help our brands to deeply
understandtheir customers so they can provide them with the precise quality
product and/or service they seek. It's really amazing how much you can learn
about your consumer via social networks if you use the right tools to listen
carefully," Jose Luis Flores added.
About LatReach LLC
LatReach LLC is a Houston-based Marketing agency that in 2012 opened offices
in the city of Puebla, Mexico to specifically address the needs of
SEAT-Mexico. Ellen Cerwinka, Creative Director at the agency, says: "For us it
is an honor to have our work with SEAT Mexico recognized; the brand is our
first customer in Mexico, who put our theory to the test in a different market
than the US, and has been tremendously successful. Being among the 10 social
brands in the world and #1 in the industry is an indescribable joy."
SocialBrands100 identifies and acknowledges brands leading the way in social.
The research combines qualitative and quantitative analysis. Nominated brands'
social interactions on Twitter, Facebook and YouTube are monitored by social
media analytics. Specialists survey and interview nominated brands to
benchmark behaviors and identify emerging platforms and trends.
Download the complete SocialBrands100 ranking report:http://shout.lt/jkz5
CONTACT: Jose Flores
LatReach LLC 3200 SW Freeway Suite 3300
Houston, TX 77027 Ph. (281) 661 7386
LatReach LLC Logo
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