JW Marriott Hotels & Resorts Introduces JWM Wine Club
New Curated In-Home Wine-Tasting Experience Invites Guests to Sip and Savor
WASHINGTON, June 19, 2013
WASHINGTON, June 19, 2013 /PRNewswire/ -- JW Marriott Hotels & Resorts is
pleased to introduce the new JWM Wine Club, designed exclusively for JW
Marriott guests to complement their passion for wine and the in-home
wine-tasting experience. Created in collaboration with Treasury Wine Estates,
the JWM Wine Club provides members with carefully curated wine experiences,
highlighting fine wines from some of California's most awarded luxury estates.
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The JWM Wine Club will introduce wine enthusiasts to the reserves and iconic
labels of California's most heralded wine estates with a sampling of four
wines in a single-serving format shipped quarterly to a preferred address.
Members will then select their two favorites and receive a 750ml bottle of
each to enjoy. Additionally, wine tasting notes from a JW Marriott wine
ambassador and recipes to pair with your wines from a hotel executive chef
will be included with each shipment, providing members with the tools to learn
about the life of the vine, duties of a winemaker and how to properly choose,
taste and enjoy the best wine for any occasion. The cost to participate is
$150 per shipment.
"We are thrilled to officially introduce our new JWM Wine Club, a program
which was designed to further enhance our connection with our guests by
providing luxuries that speak to their personal interest," said Mitzi Gaskins,
vice president & global brand manager for JW Marriott Hotels & Resorts. "The
collaboration with Treasury Wine Estates offers an innovative way for guests
to access and experience fine wine, providing them with a JW Marriott
experience to savor at home at their leisure."
"The JWM Wine Club is an extension of a very important strategic partnership
between Treasury Wine Estates and JW Marriott," said Nicole Carter, vice
president, public relations for Treasury Wine Estates. "We are always looking
for dynamic ways to talk to new consumers. I believe the JWM Wine Club brings
a new level of innovation into our hospitality business and allows us to bring
a taste of California to consumers at home."
This new program, dedicated to the JW Marriott guests' passions for culture,
culinary and well-being, brings a curated element to the in-home wine-tasting
experience. To join the JWM Wine Club, visit www.JWMWineClub.comand join the
conversation with #JWMWine.
About JW Marriott
JW Marriott is part of Marriott International's luxury portfolio and consists
of beautiful properties in gateway cities and distinctive resort locations
around the world. These elegant hotels cater to today's sophisticated,
self-assured travelers, offering them the quiet luxury they seek in a warmly
authentic, relaxed atmosphere lacking in pretense. JW Marriott properties
artfully provide highly crafted, anticipatory experiences that are reflective
of their locale so that their guests have the time to focus on what is most
important to them. Currently, there are 60 JW Marriott hotels in 24 countries;
by 2015 the portfolio is expected to encompass 79 properties in 28 countries.
Visit us online, jwmarriott.com, @jwmarriott and facebook.com/JWMarriott.
Visit Marriott International, Inc. (NYSE: MAR) for company information. For
more information or reservations, please visit our web site at
www.marriott.com, and for the latest company news, visit
About Treasury Wine Estates
Treasury Wine Estates (TWE) is a unique global wine company with a leading
international portfolio of new world wines. From the establishment of
Australia's Penfolds in the mid-1840s to the 1876 founding of Beringer
Vineyards, a winemaking legacy has been created. TWE is now the world's
largest publicly-listed (ASX: TWE.AX) wine-only company with over 80 brands,
including Beringer Vineyards, Be., Castello di Gabbiano, Chateau St. Jean,
Cellar No. 8, Colores del Sol, Etude, Lindeman's, Matua Valley, Meridian
Vineyards, Penfolds, Rosemount Estate, Souverain, Stags' Leap Winery, St.
Clement, The Skinny Vine, Wolf Blass and more. With over 28,000 acres of
sustainable vineyards, sales totaling nearly 32 million cases of wine
annually, and revenues of about AU$1.64 billion, TWE employs over 3,600
winemakers, viticulturists, sales, distribution and support staff across 12
countries. For more information, visit www.tweglobal.com.
SOURCE JW Marriott Hotels & Resorts
Contact: Jessica Kumins, JW Marriott Global Brand Public Relations,
301-380-7487, Jessica.Kumins@marriott.com; or Chloe Mata Crane, Baltz &
Company, 212-982-8300 x104, email@example.com
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