Jamba® "At Home" Smoothie Line Expands With Vitamin-Rich Infusion Of Fruit And
Green Fusion™ Becomes the First "Green" Smoothie Available as a Do-It-Yourself
PHOENIX, June 19, 2013
PHOENIX, June 19, 2013 /PRNewswire/ --What do you get when you combine the
antioxidant power of fruit with a generous dose of vitamins from leafy green
vegetables? It's a Jamba® Green Fusion™fruit and veggie smoothie, of course.
It's the latest in a long line of popular frozen "at home" smoothie kit
varieties to be developed by innovative food manufacturer, Inventure Foods,
Inc. (NASDAQ: SNAK), in partnership with leading smoothie retailer, Jamba
Juice Company, Inc. Green Fusion™smoothie appears in the frozen section of
grocery stores this month with a suggested retail price of $2.99 - $3.49 per
Green Fusion™combines green apple, mango, pineapple, kiwi, banana, broccoli,
spinach and spirulina to offer a sweet yet hearty smoothie appropriate for
morning commutes, post-workout recovery or a better-for-you snack. Each
eight-ounce glass contains just 120 calories* and provides a full serving of
fruit. In addition, each glass provides 100 percent of the recommended dietary
allowance (RDA) of vitamin C, 40 percent of the RDA of vitamin A and 25
percent of the RDA of vitamins D, E, K, B1 and B6.
Each smoothie kit contains whole pieces of frozen fruit and vegetable blocks
that, when blended with one cup of apple juice, makes two, eight-ounce
"We're excited to take our expertise in the frozen berry business and apply it
to our first vegetable fusion smoothie," said Steve Sklar, senior vice
president marketing for Phoenix-based Inventure Foods, Inc. "The Green Fusion
smoothie is on trend with today's consumer who is looking for a refreshing,
great tasting smoothie that provides a substantial boost of vitamins and a
full serving of fruit."
Green Fusion™is the sixth variety of Jamba smoothies to travel from the
retail menu to the grocery store freezer. Additional varieties include
Strawberries Wild®, Mango-a-Go-Go®, Razzmatazz®, Caribbean Passion®and Orange
About Inventure Foods, Inc.
With manufacturing facilities in Arizona, Indiana and Washington, Inventure
Foods, Inc. (Nasdaq: SNAK) is a marketer and manufacturer of specialty food
brands in better-for-you and indulgent categories under a variety of Company
owned and licensed brand names, including Boulder Canyon Natural Foods®,
Jamba®, Seattle's Best Coffee™, Rader Farms®, TGI Friday's®, Nathan's Famous®,
Vidalia Brands™, Poore Brothers®, Tato Skins® and Bob's Texas Style®. For
further information about Inventure Foods, please visit
About Jamba, Inc.
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant
retailer of better-for-you, specialty beverage and food offerings, which
include great tasting, whole fruit smoothies, fresh squeezed juices and juice
blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and
mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked
goods and snacks. Jamba-branded products for at-home enjoyment are also
available through select retailers across the nation and in Jamba outlets. As
of January 1, 2013, there were 809 Jamba Juice store locations globally. Jamba
is a proud sponsor of "Team Up for a Healthy America" in the fight against
childhood obesity and encourages fans to join the Team Up community of
celebrities, athletes and other leaders committed to getting kids active and
involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more
about Jamba Juice's locations as well as specific offerings and promotions by
visiting the Jamba Juice website at www.JambaJuice.com or by contacting
Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
SOURCE Inventure Foods, Inc.
Contact: Matt Jackson, Lambert, Edwards & Associates,
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