Halifax Bartender Crowned Canada's First-Ever Diageo World Class Canada Bartender of the Year

Halifax Bartender Crowned Canada's First-Ever Diageo World Class Canada 
Bartender of the Year 
Canada to be represented on the global stage for the first time 
TORONTO, June 19, 2013 /CNW/ - It was a race to the finish with less than one 
point separating Jenner Cormier from Halifax, NS and Shane Mulvany from 
Toronto, ON, but the Maritimes prevailed and Jenner took home the coveted 
crown, as the first-ever Diageo World Class Canada Bartender of the Year. In 
third place, representing Canada's West Coast was Grant Sceney from Vancouver, 
making the World Class winner's circle a national coast-to-coast celebration. 
On Monday, June 10(th), Jenner and nine other Canadian competitors were judged 
on their bartending knowledge, skills and showmanship behind the bar by two 
legends in the cocktail industry, Steve Olson and Tony Abou-Ganim, along with 
last year's World Class USA winner Ricky Gomez and Canadian author and 
journalist, Jacob Richler. 
Set to leave an indelible mark in the world of fine drinking, Jenner was named 
Canada's best bartender for his World Class technique, poise, balanced 
cocktails and bartending charm; but Jenner truly impressed the judges with his 
Mad Hatter presentation of the exquisite Zacapa® Rum 23, during a bottle 
serve challenge that was inspired by the silver screen and earned Jenner the 
highest points ever awarded for this category from all four judges. 
"Winning the first-ever Diageo World Class Canada title and being recognized 
by the world's most prestigious mixology competition is an incredible honour," 
said Jenner Cormier. "The level of competition and cocktail mastery from my 
Canadian peers is truly second to none, and I was honoured and inspired to 
compete and learn alongside bartenders that are as passionate about their 
craft as I am." 
Having won the Canadian title, Jenner is ready to take the next step in his 
journey to becoming the greatest bartender in the world as he represents 
Canada in the World Class Global Final. "Canada's thriving cocktail culture 
has generated international attention and now for the first time ever we're 
proud that a Canadian will participate," said Rodolfo Aldana, Director of 
Reserve Brands, Diageo Canada. "We are excited to see Jenner in action 
celebrating the art of the cocktail using our unparalleled portfolio of brands 
responsibly during the world's largest cocktail educational program and 
competition." 
Jenner will compete against the world's best bartenders from more than 45 
countries at the Diageo World Class Global Final from July 4(th)-9(th) where 
he will have the opportunity to create cocktails made with luxury spirits such 
as Johnnie Walker®, Ketel One® vodka, Tanqueray No 10® gin, tequila Don 
Julio®, and more. Held aboard the boutique Azamara Club Cruise's ship, 
Azamara Journey, the voyage will begin in the French Riviera and include 
stopovers in some of the Mediterranean's most iconic and chic destinations. 
Jenner will be vying for the coveted title of Diageo World Class Bartender of 
the Year during a landmark week in the mixology circuit where the latest fine 
drinking trends will be unveiled. 
Canadian judge and industry aficionado Tony Abou-Ganim noted, "my fellow 
judges and I were met with an extremely high caliber of talent in Canada and 
were very impressed with their passion and instinct for bartending; however, 
Jenner's style, skill and performance gave him that edge. There is no doubt he 
will make a serious contender at the Diageo Reserve World Class 2013 Global 
Final and we wish him all the best." 
If Jenner is successful at the Global Final, becoming the Diageo World Class 
Bartender of the Year will set him on a life changing journey. Previous 
winners of Diageo World Class Bartender of the Year have become recognized 
industry names and have gone on to receive numerous accolades. 
The inspired cocktails created during the Canadian World Class Final used the 
finest spirits from the Diageo Reserve luxury collection which include: 
ZACAPA® rum, BULLEIT ® bourbon, JOHNNIE WALKER® Blended Scotch Whisky, 
KETEL ONE® vodka, TANQUERAY® No.TEN™ gin, tequila DON JULIO® , Classic 
Malts and GRAND MARNIER®. 
Interview opportunities with Jenner Cormier are available. 
Be World Class. Always Mix Responsibly. 
About Diageo
Diageo (Dee-Ah-Gee-Oh) is the world's leading premium drinks business with an 
outstanding collection of beverage alcohol brands across spirits, beer, and 
wine. These brands include Johnnie Walker, Crown Royal, J&B, and Bushmills 
whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose 
Cuervo, Tanqueray and Guinness, Beaulieu Vineyards and Sterling Vineyard Wines. 
Diageo is a global company, with its products sold in more than 180 countries 
around the world. The company is listed on both the New York Stock Exchange 
(DEO) and the London Stock Exchange (DGE). For more information about Diageo, 
its people, brands, and performance, visit us at Diageo.com. For our global 
resource that promotes responsible drinking through the sharing of best 
practice tools, information and initiatives, visit DRINKiQ.com. 
Celebrating life, every day, everywhere. 
ABOUT DIAGEO RESERVE WORLD CLASS
Diageo Reserve WORLD CLASS is transforming fine drinking experiences and 
cocktail culture around the world and in the home. The industry's largest, 
most credible investment in the luxury on trade, it discovers the next 
generation of bartending talent who set the latest mixology trends and bring 
these to the best bars worldwide. At the core is an outstanding, global 
training program and internationally recognized platform that elevates the 
craft of the bartender and builds careers in the industry culminating in an 
annual luxury landmark week where the Diageo Reserve WORLD CLASS Bartender of 
the Year is announced. Launched in 2009, over 15,000 bartenders have been 
inspired and educated in the craft of mixology using the finest spirits in the 
Diageo Reserve collection. A partnership and collaboration with gurus, media, 
partners and owners, Diageo Reserve WORLD CLASS is widely recognized as a mark 
of sophistication and distinction of international fine drinking culture by 
bartenders and customers alike. 
Sherri Zielinski Evangeline PR 647-999-2567 sherri@evangelinepr.com 
Alanna Stone Diageo Canada 416-641-1712 alanna.stone@diageo.com 
SOURCE: Diageo Canada 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/June2013/19/c9420.html 
CO: Diageo Canada
ST: Ontario
NI: FBR FOD ENT  
-0- Jun/19/2013 11:00 GMT
 
 
Press spacebar to pause and continue. Press esc to stop.