Halifax Bartender Crowned Canada's First-Ever Diageo World Class Canada
Bartender of the Year
Canada to be represented on the global stage for the first time
TORONTO, June 19, 2013 /CNW/ - It was a race to the finish with less than one
point separating Jenner Cormier from Halifax, NS and Shane Mulvany from
Toronto, ON, but the Maritimes prevailed and Jenner took home the coveted
crown, as the first-ever Diageo World Class Canada Bartender of the Year. In
third place, representing Canada's West Coast was Grant Sceney from Vancouver,
making the World Class winner's circle a national coast-to-coast celebration.
On Monday, June 10(th), Jenner and nine other Canadian competitors were judged
on their bartending knowledge, skills and showmanship behind the bar by two
legends in the cocktail industry, Steve Olson and Tony Abou-Ganim, along with
last year's World Class USA winner Ricky Gomez and Canadian author and
journalist, Jacob Richler.
Set to leave an indelible mark in the world of fine drinking, Jenner was named
Canada's best bartender for his World Class technique, poise, balanced
cocktails and bartending charm; but Jenner truly impressed the judges with his
Mad Hatter presentation of the exquisite Zacapa® Rum 23, during a bottle
serve challenge that was inspired by the silver screen and earned Jenner the
highest points ever awarded for this category from all four judges.
"Winning the first-ever Diageo World Class Canada title and being recognized
by the world's most prestigious mixology competition is an incredible honour,"
said Jenner Cormier. "The level of competition and cocktail mastery from my
Canadian peers is truly second to none, and I was honoured and inspired to
compete and learn alongside bartenders that are as passionate about their
craft as I am."
Having won the Canadian title, Jenner is ready to take the next step in his
journey to becoming the greatest bartender in the world as he represents
Canada in the World Class Global Final. "Canada's thriving cocktail culture
has generated international attention and now for the first time ever we're
proud that a Canadian will participate," said Rodolfo Aldana, Director of
Reserve Brands, Diageo Canada. "We are excited to see Jenner in action
celebrating the art of the cocktail using our unparalleled portfolio of brands
responsibly during the world's largest cocktail educational program and
Jenner will compete against the world's best bartenders from more than 45
countries at the Diageo World Class Global Final from July 4(th)-9(th) where
he will have the opportunity to create cocktails made with luxury spirits such
as Johnnie Walker®, Ketel One® vodka, Tanqueray No 10® gin, tequila Don
Julio®, and more. Held aboard the boutique Azamara Club Cruise's ship,
Azamara Journey, the voyage will begin in the French Riviera and include
stopovers in some of the Mediterranean's most iconic and chic destinations.
Jenner will be vying for the coveted title of Diageo World Class Bartender of
the Year during a landmark week in the mixology circuit where the latest fine
drinking trends will be unveiled.
Canadian judge and industry aficionado Tony Abou-Ganim noted, "my fellow
judges and I were met with an extremely high caliber of talent in Canada and
were very impressed with their passion and instinct for bartending; however,
Jenner's style, skill and performance gave him that edge. There is no doubt he
will make a serious contender at the Diageo Reserve World Class 2013 Global
Final and we wish him all the best."
If Jenner is successful at the Global Final, becoming the Diageo World Class
Bartender of the Year will set him on a life changing journey. Previous
winners of Diageo World Class Bartender of the Year have become recognized
industry names and have gone on to receive numerous accolades.
The inspired cocktails created during the Canadian World Class Final used the
finest spirits from the Diageo Reserve luxury collection which include:
ZACAPA® rum, BULLEIT ® bourbon, JOHNNIE WALKER® Blended Scotch Whisky,
KETEL ONE® vodka, TANQUERAY® No.TEN™ gin, tequila DON JULIO® , Classic
Malts and GRAND MARNIER®.
Interview opportunities with Jenner Cormier are available.
Be World Class. Always Mix Responsibly.
Diageo (Dee-Ah-Gee-Oh) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer, and
wine. These brands include Johnnie Walker, Crown Royal, J&B, and Bushmills
whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose
Cuervo, Tanqueray and Guinness, Beaulieu Vineyards and Sterling Vineyard Wines.
Diageo is a global company, with its products sold in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about Diageo,
its people, brands, and performance, visit us at Diageo.com. For our global
resource that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
ABOUT DIAGEO RESERVE WORLD CLASS
Diageo Reserve WORLD CLASS is transforming fine drinking experiences and
cocktail culture around the world and in the home. The industry's largest,
most credible investment in the luxury on trade, it discovers the next
generation of bartending talent who set the latest mixology trends and bring
these to the best bars worldwide. At the core is an outstanding, global
training program and internationally recognized platform that elevates the
craft of the bartender and builds careers in the industry culminating in an
annual luxury landmark week where the Diageo Reserve WORLD CLASS Bartender of
the Year is announced. Launched in 2009, over 15,000 bartenders have been
inspired and educated in the craft of mixology using the finest spirits in the
Diageo Reserve collection. A partnership and collaboration with gurus, media,
partners and owners, Diageo Reserve WORLD CLASS is widely recognized as a mark
of sophistication and distinction of international fine drinking culture by
bartenders and customers alike.
Sherri Zielinski Evangeline PR 647-999-2567 firstname.lastname@example.org
Alanna Stone Diageo Canada 416-641-1712 email@example.com
SOURCE: Diageo Canada
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-0- Jun/19/2013 11:00 GMT
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