Vantiv, Inc. : Primary Research by Vantiv Shows New Trends in Omnicommerce
Vantiv News Release
Primary Research by Vantiv Shows New Trends in Omnicommerce
Study Shows the Growth and Adoption of Omni-channel Commerce Is Necessary for
the Seamless Experience Consumers Desire
CINCINNATI - June 19, 2013 -Vantiv, Inc. (NYSE: VNTV), a leading provider of
payment processing services and related technology solutions for merchants and
financial institutions of all sizes, released today its primary research on
Omnicommerce and the Customer Experience. The Company will hold a live
webinar detailing these findings today from 12:00 p.m. to 1:00 p.m. ET.
"Our research shows that consumers are increasingly seeking integrated and
consistent 'Omni-channel' shopping experiences online, in-store and through
mobile devices," said Moira Tamayo, senior vice president of marketing. "To
make purchase transaction experiences seamless, merchants and financial
institutions must provide an omnicommerce purchase experience that integrates
rewards, security, financial management tools and other value-added
Vantiv and its research partner Mercator Advisory Group conduct primary
research on payments trends in the United States. A cross-section of U.S.
consumers, merchants and financial institutions are asked details about how
they use payment services and how they expect to do so in the future. Today's
webinar and white paper release will fully detail these findings. Selected
data and insights from Vantiv's research are outlined below:
Selected Research & Findings
Consumers blend multiple channels in the shopping process:
-- 61% of respondents researched an item online and then purchased it
-- 50% of respondents researched and purchased an item online, and then picked
it up in-store,
-- 35% of respondents saw an item in-store, researched/checked price on the
phone and then purchased it online,
-- 29% of respondents saw an item in-store, received a coupon on their phone
and then purchased it in-store.
Millennials lead the way in omnicommerce trends:
-- 31% of Millennials (compared to 20% of all consumers) use a mobile device
to price compare an item then purchase online,
-- 29% of Millennials (compared to 17% of all consumers) use a mobile device
to price compare an item then purchase in another store.
Consumers can be motivated to use alternative payment methods:
-- 44% of respondents would use an alternative payment type if provided with a
-- 42% of respondents would use an alternative payment type if they could earn
During today's live webinar, industry experts David Cristman, director of
strategic programs at Vantiv, Lorena Harris, vice president for corporate
marketing at Vantiv, and Ken Paterson, head of research operations at Mercator
Advisory Group, will further detail how financial institutions and merchants
can position themselves to capitalize on these Omnicommerce trends.
To participate in this informative webinar, please register at
http://info.vantiv.com/omnicommerce. The white paper will be available for
download at vantiv.com/research at the conclusion of the event.
For more information about the Vantiv Insights series, to replay previous
webinars, or to download articles from the Vantiv Resource Library, visit
vantiv.com/research. To learn more about Vantiv, please visit vantiv.com or on
Twitter, Facebook, LinkedIn, Google+, and YouTube.
Director of Public Relations
About Vantiv, Inc.
Vantiv, Inc. (NYSE: VNTV) is a leading, integrated payment processor
differentiated by a single, proprietary technology platform. Vantiv offers a
comprehensive suite of traditional and innovative payment processing and
technology solutions to merchants and financial institutions of all sizes in
the U.S., enabling them to address their payment processing needs through a
single provider. We build strong relationships with our customers, helping
them become more efficient, more secure and more successful. Vantiv is the
third largest merchant acquirer and the largest PIN debit acquirer based on
number of transactions in the U.S. The company's growth strategy includes
expanding further into high growth payment segments, such as ecommerce,
payment facilitation (PayFac^TM), mobile, prepaid and information solutions,
and attractive industry verticals, such as petroleum, business-to-business,
government, healthcare, gaming and education. For more information, visit
© Copyright Vantiv, LLC. All rights reserved. Vantiv, the Vantiv logo, and
all other Vantiv product or service names and logos are registered trademarks
or trademarks of Vantiv, LLC in the USA and other countries. ® indicates USA
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Source: Vantiv, Inc. via Thomson Reuters ONE
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