Vantiv, Inc. : Primary Research by Vantiv Shows New Trends in Omnicommerce

  Vantiv, Inc. : Primary Research by Vantiv Shows New Trends in Omnicommerce

                             Vantiv News Release

         Primary Research by Vantiv Shows New Trends in Omnicommerce
Study Shows the Growth and Adoption of Omni-channel Commerce Is Necessary for
                   the Seamless Experience Consumers Desire


CINCINNATI - June 19, 2013 -Vantiv,  Inc. (NYSE: VNTV), a leading provider  of 
payment processing services and related technology solutions for merchants and
financial institutions of all  sizes, released today  its primary research  on 
Omnicommerce and  the  Customer Experience.  The  Company will  hold  a  live 
webinar detailing these findings today from 12:00 p.m. to 1:00 p.m. ET.

"Our research shows  that consumers  are increasingly  seeking integrated  and 
consistent 'Omni-channel' shopping  experiences online,  in-store and  through 
mobile devices," said Moira  Tamayo, senior vice  president of marketing.  "To 
make  purchase  transaction  experiences  seamless,  merchants  and  financial 
institutions must provide an omnicommerce purchase experience that  integrates 
rewards,  security,   financial  management   tools  and   other   value-added 

Vantiv and  its  research  partner Mercator  Advisory  Group  conduct  primary 
research on payments  trends in the  United States. A  cross-section of  U.S. 
consumers, merchants and  financial institutions are  asked details about  how 
they use payment services and how they expect to do so in the future. Today's
webinar and white paper  release will fully  detail these findings.  Selected 
data and insights from Vantiv's research are outlined below:

Selected Research & Findings

Consumers blend multiple channels in the shopping process:
-- 61%  of  respondents  researched  an item  online  and  then  purchased  it 
-- 50% of respondents researched and purchased an item online, and then picked
it up in-store,
-- 35% of respondents  saw an item in-store,  researched/checked price on  the 
phone and then purchased it online,
-- 29% of respondents saw an item  in-store, received a coupon on their  phone 
and then purchased it in-store.

Millennials lead the way in omnicommerce trends:
-- 31% of Millennials (compared to 20%  of all consumers) use a mobile  device 
to price compare an item then purchase online,
-- 29% of Millennials (compared to 17%  of all consumers) use a mobile  device 
to price compare an item then purchase in another store.

Consumers can be motivated to use alternative payment methods:
-- 44% of respondents would use an alternative payment type if provided with a
-- 42% of respondents would use an alternative payment type if they could earn
added rewards.

During today's  live webinar,  industry experts  David Cristman,  director  of 
strategic programs  at Vantiv,  Lorena Harris,  vice president  for  corporate 
marketing at Vantiv, and Ken Paterson, head of research operations at Mercator
Advisory Group, will further detail  how financial institutions and  merchants 
can position themselves to capitalize on these Omnicommerce trends.

To participate in this informative webinar, please register at The white paper will be available for
download at at the conclusion of the event.

For more  information about  the Vantiv  Insights series,  to replay  previous 
webinars, or  to download  articles from  the Vantiv  Resource Library,  visit To learn more about Vantiv, please visit or on
Twitter, Facebook, LinkedIn, Google+, and YouTube.

Andrew Ciafardini
Director of Public Relations

About Vantiv, Inc.
Vantiv, Inc. (NYSE: VNTV) is a leading, integrated payment processor
differentiated by a single, proprietary technology platform. Vantiv offers a
comprehensive suite of traditional and innovative payment processing and
technology solutions to merchants and financial institutions of all sizes in
the U.S., enabling them to address their payment processing needs through a
single provider. We build strong relationships with our customers, helping
them become more efficient, more secure and more successful. Vantiv is the
third largest merchant acquirer and the largest PIN debit acquirer based on
number of transactions in the U.S. The company's growth strategy includes
expanding further into high growth payment segments, such as ecommerce,
payment facilitation (PayFac^TM), mobile, prepaid and information solutions,
and attractive industry verticals, such as petroleum, business-to-business,
government, healthcare, gaming and education. For more information, visit


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all other Vantiv product or service names and logos are registered trademarks
or trademarks of Vantiv, LLC in the USA and other countries. ® indicates USA

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Source: Vantiv, Inc. via Thomson Reuters ONE
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