Kia Receives Top-10 Ranking For Initial Quality In 2013 J.D. Power And Associates Study

    Kia Receives Top-10 Ranking For Initial Quality In 2013 J.D. Power And
                               Associates Study

Soul and Sportage Top Respective Segments as Kia Places Among Industry's

- Kia achieves its highest-ever IQS ranking and outpaces the industry average

- Soul scores second-consecutive IQS award while Sportage claims its first
segment award

PR Newswire

IRVINE, Calif., June 19, 2013

IRVINE, Calif., June 19, 2013 /PRNewswire/ -- J.D. Power and Associates' 2013
Initial Quality Study (IQS) has ranked the Kia Soul and Kia Sportage as
leaders in the Compact Multi-Purpose Vehicle and Sub-Compact CUV segments,
respectively. And, for the first time, Kia ranks among the automotive
industry's top 10 nameplates for initial quality. The 2013 Soul ranked first
in the Compact MPV segment for the second consecutive year, and the Sportage
tied for the highest ranking in the Sub-Compact CUV category. 

"Kia Motors is committed to building vehicles that are defined by
award-winning design, fun-to-drive performance and world-class quality, and
the Soul and Sportage epitomize these attributes," said Byung Mo Ahn, group
president and CEO, Kia Motors America (KMA) and Kia Motors Manufacturing
Georgia (KMMG). "Achieving top-ten status within the industry reflects just
how far the Kia brand has come in improving the ownership experience and
vehicle quality for our customers and advancing value to new levels of
sophistication across our entire model line."

According to the IQS study, Kia made substantial improvements with gains that
outpaced the industry average and resulted in the brand's best-ever score. The
annual report analyzed responses from 83,442 respondents about 230 vehicle
models and attributes across eight categories, including the driving
experience, engine and transmission and a broad range of quality problem
symptoms reported by vehicle owners.

About the 2013 Soul
Refreshed for the 2013 model year the Soul features technology and styling
upgrades, bringing a new level of cool with enhanced power and efficiency. New
for 2013 are power-folding side mirrors, darkened chrome around the signature
grille, upgraded leather on the leather-wrapped steering wheel, standard
Bluetooth^® wireless technology[1] with steering wheel-mounted controls,
standard steering wheel-mounted audio controls, and cruise control. The Soul
also offers Idle Stop and Go (ISG) technology as part of the Eco Package,
which senses when the vehicle is stopped and shuts off the engine to maximize
efficiency and results in reduced engine load and less fuel consumption.

About the 2013 Sportage
Starting with the base trim, Sportage offers numerous standard features,
including 16-inch alloy wheels matched with 215/70R16 low-rolling-resistance
silica tires, body-color door handles, body-color and electronically
adjustable side mirrors and a six-speed manual transmission. Moving to the LX
adds standard 17-inch alloy wheels, LED turn signals on the outside mirrors,
keyless entry with folding key, six-speed electronically controlled
Sportmatic™ automatic transmission, solar glass, privacy glass, and LED accent
lighting along the headlamps for a sportier, more upscale appearance. The
popularly-equipped EX trim offers stylish 18-inch alloy wheels mated with
235/55R18 tires, high-performance dampers, LED daytime running lights, roof
rails, a rear spoiler, fog lamps and chrome body trim and door handles. The
top-of-the-line Sportage SX adds a powerful 2.0-liter turbocharged GDI engine
producing 260-horsepower, unique 18-inch alloy wheels, dual exhaust, sculpted
side sill moldings and unique SX grille.

Kia: One of the World's Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Cadenza flagship sedan, Soul urban passenger vehicle,Sportage compact CUV,
Optima Hybrid, the Forte sedan, 5-door andKoup compacts, Rio and Rio 5-door
sub-compacts and the Sedona minivan.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA
recorded its best-ever annual sales total and gained U.S. market share for the
18th consecutive year. Kia is poised to continue its momentum and will
continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – For media information, including photography,
visit To receive custom email notifications for press
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* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts
[1] The Bluetooth® word mark and logos are registered trademarks owned by
Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other
trademarks and trade names are those of their respective owners. A compatible
Bluetooth® enabled cell phone is required to use Bluetooth® wireless

SOURCE Kia Motors America

Contact: Scott McKee, +1-949-468-4813,, or Shamit Choksey,
Zeno Group for Kia Motors America, +1-949-468-4819,
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