Brian Powley Promoted to Global President of iCrossing
Award Winning Digital Agency Marks Third Anniversary at Hearst
NEW YORK, NY -- (Marketwired) -- 06/19/13 -- Hearst Corporation
today announced that Brian Powley has been promoted to global
president of iCrossing, the Hearst-owned digital marketing agency.
The announcement was made by Steven R. Swartz, president & CEO,
Hearst Corporation, and David Carey, president, Hearst Magazines.
Powley, 52, is based in San Francisco and has been with iCrossing
since 2007, most recently serving as president of North America. He
assumes his new role immediately and reports to Carey. Powley
succeeds President & CEO Don Scales, 58, who is leaving the company
after seven years leading iCrossing.
With 18 offices across Western Europe, Latin America, Asia and the
U.S., iCrossing has a client base that includes some of the world's
most recognized brands including The Coca-Cola Company, FedEx, The
LEGO Group, LG Electronics and Williams-Sonoma, Inc. In April,
iCrossing was named digital AOR for Pep Boys, the nation's leading
automotive aftermarket service and retail chain. Since 2012, the
company has been digital search AOR for Beam, Inc. brands in the
U.S., including Maker's Mark, Sauza Tequila and Skinnygirl Cocktails,
adding digital AOR stature for cordial brand DeKuyper(R) and scotch
whisky Laphroaig(R) in March.
Powley has spent his career in advertising and marketing services,
focusing on digital for the past 15 years. Since 2009, he has been
iCrossing's president of North America, responsible for driving
revenue and growing the company's client base. Powley joined
iCrossing as managing director of the San Francisco office and became
chief client officer in December 2007. Before that, he was managing
director of Modem Media West, a Digitas company, and managing
director, west region of MRM Worldwide, responsible for the
strategic, organizational, client and financial leadership of the
four MRM West Region offices.
"Brian is a talented, intuitive and creative marketer, focused on
client solutions," Carey said. "He understands what resonates with
consumers -- integrated, relatable, moment-to-moment messages -- and
translates that into effective campaigns to enhance brand
connectivity and drive sales. We look forward to the continued
success of iCrossing under Brian's guidance."
Carey added: "Everyone at Hearst would like to thank Don for leading
the creation of iCrossing, which Hearst acquired in 2010, and since
then has been a key element of the company's digital strategy."
"iCrossing creates digital marketing programs that engage consumers
and drive ROI for brands who want to innovate and forge strong,
on-going relationships with their customers," Powley said. "We use
insights, content and creativity to hone messages that connect brands
with their customers. I am excited to lead our company and inspire
our staff to further expand our best-in-class service into the mobile
future, where reaching consumers wherever they are is more important
iCrossing is a global digital marketing agency that
builds connected brands for some of the world's most recognized
companies including Beam Inc., The Coca-Cola Company, FedEx and LG
Electronics. The agency combines its expertise in media, creative and
analytics with talent and technology to help brands build close
relationships with their customers in real time. iCrossing, a unit of
Hearst Corporation, is headquartered in New York and has 900
employees in 18 offices globally. In addition, iCrossing owns Core
Audience, a software as a service (SaaS) data management platform
that powers audience-based marketing across bought, earned and owned
media. For more information, visit www.icrossing.com or its social
About Hearst Corporation
Hearst Corporation (www.hearst.com) is one
of the nation's largest diversified media and information companies.
Its major interests include ownership of 15 daily and 36 weekly
newspapers, including the Houston Chronicle, San Francisco Chronicle,
San Antonio Express-News and Albany Times Union; hundreds of
magazines around the world, including Good Housekeeping,
Cosmopolitan, ELLE and O, The Oprah Magazine; 29 television stations,
which reach a combined 18 percent of U.S. viewers; ownership in
leading cable networks, including Lifetime, A&E, HISTORY and ESPN;
significant holdings in automotive, electronic and
medical/pharmaceutical business information companies; a 50 percent
stake in global ratings agency Fitch Group; Internet and marketing
services businesses; television production; newspaper features
distribution; and real estate. Follow us on Twitter @HearstCorp.
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