Casio Extends Partnership With SDL to Accelerate Global Expansion
Global engagement with local relevance leads to 100% increase in
TOKYO, JAPAN -- (Marketwired) -- 06/19/13 -- SDL (LSE:SDL) today
announced that Casio Computer Co. Ltd., a multinational electronic
manufacturing organization, has extended its partnership with SDL to
enhance its multilingual online presence across both corporate and
G-Shock websites as part of its customer experience management
Established in 1957, Casio has pioneered innovation across consumer
products such as timepieces, electronic dictionaries, calculators,
electronic musical instruments and digital cameras. With an extensive
network of offices across the globe, Casio had an urgent requirement
to extend its international web presence in a very short timeframe to
keep pace with and optimize overseas growth opportunities.
"The results to date have been phenomenal with over a 100% increase
in online visitors," comments Mr. Hiroshi Masubuchi, General Manager,
Global Website Strategies Department, Corporate Communication
Division, Casio Computer Co., Ltd. "With SDL as our localization and
consultancy partner, we know that our online messages reach local
markets in a language and context that our customers understand."
"In addition, SDL's knowledge, experience and skills in functional
and linguistic testing ensures that we can provide an integrated
cross channel customer experience for languages such as Arabic, which
reads from right to left, on devices such as iPhones," continues Mr.
Working collaboratively with Casio, SDL's in-house network of
native-speaking subject matter experts deliver high-quality,
consistent, relevant communications across six languages for the
corporate website including Thai and Vietnamese and 14 languages for
the G-Shock range including Arabic. In addition, tight integration
with Casio's content management system consistently accelerates
time-to-market for new products and updates.
"With a creative and innovative approach, Casio embarked on its
global journey at an early stage and we are delighted to work with
them to further extend this global footprint," says Richard Delanty,
VP Sales & Operations - Asia, SDL. "Our goal is to consistently
maintain Casio's brand and messaging as it is communicated across
languages, cultures and channels."
About Casio Computer Co., Ltd.
Casio Computer Co., Ltd. is one of the world's leading manufacturers
of consumer electronics products and business equipment solutions.
Since its establishment in 1957, Casio has strived to realize its
corporate creed of "creativity and contribution" through the
introduction of innovative and imaginative products. Today, Casio's
offerings include timepieces, digital cameras, electronic
dictionaries, calculators, musical instruments, system equipment, and
others. The Casio Group employs more than 11,000 people worldwide,
shipping over 100 million products per year, with net sales of 297
billion yen (approx. US$2,798 million) in the fiscal year ended March
2013. News and product information from Casio is available at
SDL enables global businesses to enrich their customers' experience
through the entire customer journey. SDL's technology and services
help brands to predict what their customers want and engage with them
across multiple languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, 400 partners and a global
infrastructure of 70 offices in 38 countries. 42 out of the top 50
brands work with SDL. For more information, visit www.sdl.com.
Senior Marketing Manager
+81 (0)3 5720 2731
SDL Corporate Headquarters
+44 (0)7792 662213
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