NICE Fizzback Receives 2013 CRM Excellence Award from TMC CUSTOMER Magazine

 NICE Fizzback Receives 2013 CRM Excellence Award from TMC CUSTOMER Magazine

NICE is recognized for its innovative customer feedback solution that enables
enterprises to capture and act on the voice of the customer

PR Newswire

RA'ANANA, Israel, June 19, 2013

RA'ANANA, Israel, June 19, 2013 /PRNewswire/ --

NICE Systems (NASDAQ: NICE) today announced that it is the winner of a TMC
CUSTOMER magazine 2013 CRM Excellence Award for its NICE Fizzback Voice of the
Customer solution. NICE Fizzback captures and analyzes real-time customer
feedback, enabling organizations to gain insight into customer interactions,
promptly act on customers' comments and issues, and drive corrective actions
to improve future interactions.

"We are honored to receive this award for NICE Fizzback, which reaffirms the
value of this unique solution for the customer experience market," said Yochai
Rozenblat, President of the NICE Customer Interactions Group. "Companies rely
on customer feedback to understand how well they meet customer expectations.
But often, the feedback data they collect is too dated, too vague, or from too
small a sample to affect change. Using feedback most effectively requires
meaningful, timely information that spans all touch points and that's clear
enough to be acted upon."

The NICE Fizzback Voice of the Customer solution offers measurable
improvements in customer satisfaction and loyalty. According to case studies
conducted by Fizzback, after implementing the solution, clients report a
56-point Net Promoter Score improvement in customer satisfaction and are able
to recover up to 90 percent of dissatisfied customers within minutes after an

The solution uses a unique automated engagement system to create a
conversation with customers through their feedback channel of choice.
Immediately following a retail purchase, contact center interaction, or online
experience, the system solicits customer feedback and applies sophisticated
analytics to accurately categorize verbatim comments in order to identify the
key drivers of customer satisfaction. This real-time feedback helps
organizations drive a better customer experience.

"NICE Fizzback is truly innovative and has contributed to significant
advancements in the customer experience industry," said Rich Tehrani, CEO,
TMC. "We're pleased this year to recognize this outstanding achievement with a
TMC CRM Excellence Award."

The TMC CRM Excellence Awards honor vendors that have proven to be true CRM
partners to their customers and clients. It recognizes CRM products or
services which have helped extend and expand the customer relationship. The
award is based on hard data, facts and numbers demonstrating the improvements
that the winner's product has made in a client's business. The TMC CRM
Excellence Awards highlights are published in the May 2013 issue of TMC's
CUSTOMER magazine.

About NICESystems

NICE Systems (NASDAQ: NICE) is the worldwide leading provider of software
solutions that enable organizations to take the next best action in order to
improve customer experience and business results, ensure compliance, fight
financial crime, and safeguard people and assets. NICE's solutions empower
organizations to capture, analyze, and apply, in real time, insights from both
structured and unstructured Big Data. This data comes from multiple sources,
including phone calls, mobile apps, emails, chat, social media, video, and
transactions. NICE solutions are used by over 25,000 organizations in more
than 150 countries, including over 80 of the Fortune 100 companies.

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks
of NICE Systems. All other marks are trademarks of their respective owners.
For a full list of NICE Systems' marks, please see:

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined
in the Private Securities Litigation Reform Act of 1995. Such forward-looking
statements, including the statements by Messer Rozenblat, are based on the
current expectations of the management of NICE-Systems Ltd. (the Company)
only, and are subject to a number of risks and uncertainties that could cause
the actual results or performance of the Company to differ materially from
those described herein, including but not limited to the impact of the global
economic environment on the Company's customer base (particularly financial
services firms) and the resulting uncertainties; changes in technology and
market requirements; decline in demand for the Company's products; inability
to timely develop and introduce new technologies, products and applications;
difficulties or delays in absorbing and integrating acquired operations,
products, technologies and personnel; loss of market share; pressure on
pricing resulting from competition; and inability to maintain certain
marketing and distribution arrangements. For a more detailed description of
the risk factors and uncertainties affecting the company, refer to the
Company's reports filed from time to time with the Securities and Exchange
Commission, including the Company's Annual Report on Form 20-F. The
forward-looking statements contained in this press release are made as of the
date of this press release, and the Company undertakes no obligation to update
or revise them, except as required by law.

Corporate Media Contact

Erik Snider, +1-877-245-7448,


Marty Cohen, +1-212-574-3635,, ET

Anat Earon-Heilborn, +972-9-775-3798,, CET

SOURCE NICE Systems Ltd.
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