Heritage Global Partners and Maynards Complete Successful Sale of Affymax’s Biopharmaceutical Equipment and Technology Assets,

  Heritage Global Partners and Maynards Complete Successful Sale of Affymax’s
  Biopharmaceutical Equipment and Technology Assets, With Results Exceeding
  Expectations

Business Wire

SAN DIEGO & PALO ALTO, Calif. -- June 19, 2013

Heritage Global Partners (“HGP”), a wholly owned subsidiary of Counsel RB
Capital (OTCQB: CRBN), in partnership with Maynards Industries Ltd, today
announced the successful completion of its global online auction on behalf of
biopharmaceutical company Affymax. HGP and Maynards sold the biopharmaceutical
equipment and technology assets of Affymax’s Palo Alto, CA-based campus for
approximately $1.4 million.

HGP’s platform utilizes modern technology that offers global customers a
variety of cutting-edge ways to participate in auction sales with flexibility
and convenience. The global online auction of Affymax featured 1,520 lots that
included a broad array of state-of-the-industry biopharmaceutical equipment
and technology, networking and other capital assets. The completed Affymax
sale generated over 160,000 individual lot views from prospective buyers and a
total of 317 bidders from over a dozen countries participated in the auction,
including Universities, end users, dealers and remarketers.

“We selected Heritage and Maynards because their combined global presence,
familiarity with the marketplace, and industry expertise, made them the ideal
choice for maximizing the value of Affymax’s assets. Affymax is extremely
pleased with the seamless execution of the auction and the overall sales
results exceeded our expectations,” stated Richard Brenner, President & CEO,
The Brenner Group.

“The completed sale of Affymax’s CA-based campus assets was another resounding
success for Heritage Global Partners. Our top goal is to ensure an excellent
customer experience on behalf of our valued clients each and every time. We
thank our client for selecting us, as well as our worldwide buyers and auction
participants for their patronage. It was a great event and team effort
featuring an HGP, Maynards and The Brenner Group partnership,” stated Ross
Dove, Managing Partner at Heritage Global Partners.

Led by auction industry pioneers Ross and Kirk Dove, Heritage Global Partners
is one of the leading worldwide asset advisory and auction services firms,
assisting companies with buying and selling assets. HGP specializes in asset
brokerage, inspection, and valuations, industrial equipment and real estate
auctions, and much more.

Contact:

Heritage Global Partners
David Barkoff, 650-649-0147
dbarkoff@hgpauction.com
or
JCIR
Robert Rinderman/Jennifer Neuman, 212-835-8500
HGP@jcir.com
 
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