Leaving no butts behind: TerraCycle launches second year of ambitious program to recycle cigarette waste

Leaving no butts behind: TerraCycle launches second year of ambitious program 
to recycle cigarette waste 
Some 50,000 Canadians from every province and territory collected more than 5 
million cigarette filters in year one 
TORONTO, June 19, 2013 /CNW Telbec/ - A sustainable process for recycling 
cigarette waste has long been overdue. This is the belief that inspired 
TerraCycle and Imperial Tobacco Canada to partner in 2012 in an innovative 
program to recycle the butts, inner foil, outer wrap, unused tobacco, ashes 
and other elements that comprise cigarette waste - the most littered item in 
Canada and worldwide. 
As a result close to 50,000 people and more than one hundred organizations 
have banded together to recycle more than five million cigarette filters in 
the first year of the program. Today, TerraCycle released information on 
support from Imperial Tobacco Canada and Terracycle's plans for 2013, which 
includes the goal of surpassing the milestone of 10 million filters collected 
and recycled. 
"Several years ago, in the spirit of our vision of eliminating the very idea 
of garbage, we set our sights on tackling cigarette waste," says Tom Szaky, 
the Toronto-native entrepreneur who launched TerraCycle in 2001. "Cigarettes 
butts are one of the planet's most ubiquitous waste streams. We are delighted 
that Imperial Tobacco Canada and its employees shared our dream to provide 
Canadians with an alternative to cigarette waste. With such a successful first 
year under our belts, we're urging all Canadians to consider joining us in 
Called the Cigarette Waste Brigade, this environmental program goes well 
beyond basic recycling; it also incentivizes Canadians by offering money for 
each pound of cigarette waste collected that can be directed to registered 
charities, and by making plastic products from the collected tobacco-related 
Cigarette filters and packaging are recycled into various plastic products for 
industrial use such as plastic pallets while the ash, leftover paper and 
tobacco are composted according to industry guidelines. The profits from the 
sale of the plastic products are then re-invested into the social enterprise, 
allowing it to grow its national and international programs. The company's 
revenues are expected to reach $18 million in 2013. 
By making plastic products from recycled cigarette waste, the program not only 
reduces the amount of litter in Canada, but also reduces the need to employ 
wood or virgin plastic in the production of common industrial pallets. 
"We're committed to working with consumers, employees and our partners to 
forge a tobacco industry that continually improves its performance in the area 
of corporate social responsibility," says Marie Polet, CEO and President at 
Imperial Tobacco Canada. "We are honoured and privileged to support the 
Cigarette Waste Brigade program." 
Free and easy to join 
All smokers above the age of 19 as well as offices or organizations can 
participate in the program by visiting www.terracycle.ca. 
Collectors are asked to deposit the waste in any plastic bag - which will also 
be recycled - and to gather the bags into a cardboard box. Once enough waste 
is collected, collectors log into their account and print a free prepaid UPS 
shipping label to return their box or boxes of cigarette waste at no cost to 
them. The participant's account will be credited with 100 points (equal to $1) 
per pound of waste received. 
The points can be used to purchase charity gifts or converted to cash for 
donation to a charity or non-profit of the collector's choice. TerraCycle 
accepts every element of cigarette waste except the cardboard outer box, which 
can be readily recyclable by all municipal programs in Canada. 
Cigarette filters represented the single largest category of litter collected 
during the 2012 edition of The Great CanadianShoreline Cleanup. To date, 
TerraCycle's recycling programs have raised more than seven million dollars to 
charities around the world. 
About TerraCycle 
TerraCycle, Inc. is an international upcycling company that takes 
difficult-to-recycle packaging and turns it into affordable, innovative 
products. Founded in 2001, TerraCycle is the world leader in the collection 
and reuse of non-recyclable post-consumer waste. It repurposes the waste into 
new materials and products that are available for purchase online. The waste 
is collected through TerraCycle's BrigadeĀ® programs, which pay individuals 
and groups for every piece of waste they collect and return. To learn more, 
visit www.terracycle.ca 
About Imperial Tobacco Canada 
Imperial Tobacco Canada is Canada's leading tobacco company, employing nearly 
600 people across the country in regional sales offices and at its Montreal 
head office. Imperial Tobacco is a member of the British American Tobacco 
Group - a leading tobacco company employing more than 55,000 people worldwide 
with over 200 brands sold in 180 countries. 
or interviews: 
Kathleen Stelmach Torchia Communications 647-830-0354 
Jay Reyes TerraCycle 416-661-9676 / 800-758-2943 jay.reyes@terracycle.ca  
Marie-Emmanuelle Khoury Torchia Communications 514-288-8290, ext.216 
Eric Gagnon Imperial Tobacco Canada 514-932-6161 ext. 2222 egagnon@itl.ca   
Image with caption: "Tom Szaky, founder and CEO of TerraCycle (right), struts 
his butts to Eric Gagnon of Imperial Tobacco Canada on June 19 in Toronto. 
With help from collectors across Canada, TerraCycle gathered more than five 
million cigarette butts in the first year of its Cigarette Waste Brigade 
program. (CNW Group/TerraCycle Canada Inc.)". Image available at:  
SOURCE: TerraCycle Canada Inc. 
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CO: Imperial Tobacco Canada
ST: Ontario
-0- Jun/19/2013 20:35 GMT
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