MAZDA MX-5 MIATA AND MAZDA2 RECEIVE HIGHEST SEGMENT HONORS IN 2013 J.D. POWER
INITIAL QUALITY STUDY
IRVINE, Calif., June 19, 2013
IRVINE, Calif., June 19, 2013 /PRNewswire/ --In today's J.D. Power and
Associates' 2013 Initial Quality Study (IQS), the iconic MX-5 Miata sports car
and the Mazda2 subcompact both receive awards for the highest initial quality
in their respective segments. Additionally, Mazda5 ranked second in its
segment. This is the seventh time in eight years that MX-5 has rated highest
in its segment.
"From the smallest bolt, to the finest stitch, all Mazda vehicles are built to
have outstanding initial quality, and to retain that quality long after the
vehicle has left the showroom floor," said Jim O'Sullivan, president and CEO,
Mazda North American Operations. "While MX-5 and Mazda2 are our smallest
vehicles in size, they're our largest in quality. They're both a
demonstration that neither price nor size determines quality, only a
dedication to customer satisfaction."
MX-5 Miata has been perennially successful in the Compact Sporty Car segment.
Following in MX-5's foot prints, Mazda2 also ranked highest in the
Sub-Compact Car segment, the first time it has taken the highest ranking.
Mazda's unique Mazda5 multi-activity vehicle placed second in the
Multi-Purpose Vehicle class.
The 2013 U.S. Initial Quality Study is based on the responses from more than
83,000 purchasers and lessees of new 2013 model-year cars, trucks and
multi-activity vehicles surveyed after 90 days of ownership. For more
information on J.D. Power and Associates as well as the results of this study,
please visit www.jdpower.com.
Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in
MexicoCity. For more information on Mazda vehicles, including photography
and B-roll, please visit the online Mazda media center at
SOURCE Mazda North American Operations
Contact: Nick Beard, Mazda North American Operations, (949) 727-6567; Eric
Booth, Mazda North American Operations, (949) 727-6144
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