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ACE Brand Partners with Ryan Sutter and FIRST DESCENTS to Launch the ACE Brand Champion Challenge



  ACE Brand Partners with Ryan Sutter and FIRST DESCENTS to Launch the ACE
  Brand Champion Challenge

   Nationwide Sweepstakes Encourages America’s Everyday Champions to Share
                      Stories for a Chance to Win Prizes

Business Wire

ST. PAUL, Minn. -- June 19, 2013

ACE™ Brand from 3M Company is partnering with reality star and weekend
warrior, Ryan Sutter,  to launch the ACE Brand Champion Challenge, asking
people nationwide, “what makes you a champion?” Beginning today, through
Monday, August 19, 2013, the ACE Brand is encouraging participants to share
stories and photographs on ACEBrand.com/Champions that showcase what makes
them or someone they know a champion.

ACE Brand Partners with Ryan Sutter and FIRST DESCENTS to Launch the ACE Brand
Champion Challenge (P ...

ACE Brand Partners with Ryan Sutter and FIRST DESCENTS to Launch the ACE Brand
Champion Challenge (Photo: 3M)

The first 10,000 participants to submit their champion stories will receive a
free ACE Elastic Bandage in black, a limited-edition color available
exclusively through the Champion Challenge. Additionally, everyone who
participates will be entered for a chance to win the grand prize of a $2,500
gift card that can be used toward their next adventure. The grand prize winner
and other prize winners will be selected at random and notified in early
September.

“The ACE Brand Champion Challenge allows us to celebrate the everyday triumphs
and accomplishments of champions across America,” said Scott Erickson, brand
manager, ACE Brand Products, Consumer Health Care Division. “With nearly 100
years of expertise and real world experience, the ACE Brand is dedicated to
providing performance when it counts to those committed to staying active and
healthy. This is how we define champions.”

This year,  the ACE Brand Champion Challenge will benefit FIRST DESCENTS, a
non-profit organization that offers young adult cancer fighters and survivors
outdoor adventure experiences, designed to empower through physical activity
to help them defy their cancer, reclaim their lives and connect with others
who are doing the same. Each story shared through the ACE Brand Champion
Challenge will support FIRST DESCENTS.

“I am inspired by the work of FIRST DESCENTS, and the champions who
participate and assist in their programs,” said Ryan Sutter. “It is motivation
for me to embrace being a champion in my daily routine by always staying
active so I never have to miss out on an opportunity, whether this means
running a race on behalf of FIRST DESCENTS, or playing with my kids in the
backyard.”

Trista Sutter is also teaming up with ACE Brand and FIRST DESCENTS for this
year’s ACE Brand Champion Challenge. Trista’s dedication to her family,
friends, career, health and wellness also represents what it means to be a
champion.

“I think it’s important to feel like a champion everyday. This feeling plays a
big role in our lives and our household,” said Trista Sutter. “The ACE Brand
Champion Challenge is a way to recognize everyday accomplishments and
reiterate that being a champion means much more than being the first to cross
the finish line.”

“Our goal at FIRST DESCENTS is to change the lives of young adults with cancer
and empower them to climb, paddle and surf beyond their diagnosis, so they too
feel like champions,” said Brad Ludden, founder and CEO, FIRST DESCENTS. “Ryan
and Trista Sutter have been so supportive of our mission, so we are excited to
work with them and ACE Brand to continue spreading the enjoyment and
celebrating the feeling that being a champion brings.”

For more information about the ACE Brand Champion Challenge and ACE Brand
Products, visit www.ACEBrand.com or www.facebook.com/ACEBrand.

About 3M
3M captures the spark of new ideas and transforms them into thousands of
ingenious products. Our culture of creative collaboration inspires a
never-ending stream of powerful technologies that make life better. 3M is the
innovation company that never stops inventing. With $30 billion in sales, 3M
employs 88,000 people worldwide and has operations in more than 70 countries.
For more information, visit www.3M.com or follow @3MNews on Twitter.

About FIRST DESCENTS
FIRST DESCENTS is a non-profit organization offering young adults with cancer
a free outdoor adventure experience designed to empower them to climb, paddle
and surf beyond their diagnosis, defy their cancer, reclaim their lives and
connect with others doing the same. For more information, visit
www.firstdescents.org.

3M and ACE are trademarks of 3M.
©3M 2013

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130619006148/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50655505&lang=en

Contact:

LaForce + Stevens
GraceMarie Thomas, 212-242-9353
gthomas@laforce-stevens.com
or
Shauna Solum, 212-242-9353
ssolum@laforce-stevens.com
or
3M Public Relations and Corporate Communications
Robert Brittain, 651-733-7034
rbrittain@mmm.com
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