Historic Rotta Winery Enters Next Era In Its 105 year History With New Investor Group Led by Jason Shorrock

    Historic Rotta Winery Enters Next Era In Its 105 year History With New
                     Investor Group Led by Jason Shorrock

Recapitalization of Paso Robles' oldest winery facilitated by boutique M&A
advisory firm Henberger

PR Newswire

SAN DIEGO, June 19, 2013

SAN DIEGO, June 19, 2013 /PRNewswire/ --Historic Rotta Winery has been
acquired by an investor group that will operate as Rotta Winery LLC, a
partnership between Jason Shorrock, the founding Giubbini family and a private

The transaction includes the 35-acre estate winery and vineyards, the tasting
room and the business. Henberger served as the exclusive advisor to the
Giubbini family. Financial terms were not disclosed.

"Rotta's distinction as the oldest, continuously operating winery in the Paso
Robles AVA, its prime west side location and its heritage attracted us to this
opportunity," says Jason Shorrock, who will be the managing partner. "Rotta's
reputation for premium quality wines coupled with a history rooted in family
traditions offer the authenticity that wine consumers are increasingly looking
for in a wine brand. Our focus will be to tell the many stories that have not
been told yet, with the goal to make Rotta one of the true thoroughbreds of
the AVA."

"I am excited about the opportunities this new partnership provides to Rotta,"
says Mike Giubbini, who will be working alongside Jason going forward. "The
wine business today requires marketing and financial resources that, as a
small winery, Rotta was no longer able to afford on its own. I believe that
Jason Shorrock is the right person to take Rotta to the next level. After
building his career at the LVMH Group (Moet Hennessy Louis Vuitton) and
discovering the potential of Paso Robles during his stint as General Manager
at JUSTIN Vineyards & Winery, Jason has the credentials to successfully lead
Rotta into its next era. I am glad to assist him in realizing the vision that
we share." 

About Rotta
Founded in 1908, Rotta Winery is located in Templeton, California, and
produces ultra-premium wines from grapes grown on its estate vineyards along
with grapes purchased from local growers. The winery has established itself as
one of the leading direct-to-consumer focused wineries in the Paso Robles
area. It has a robust wine club with thousands of loyal members. The winery's
twenty-acre vineyard is planted with Cabernet Sauvignon, Cabernet Franc and
Zinfandel (www.rottawinery.com).

About Henberger

Henberger is a boutique mergers and acquisitions advisory firm providing
transition-to-transaction services to businesses with revenues between $5 and
$75 million. The firm's three partners John Henberger, Leo Klijn and Rocky
Springstead have extensive experience in helping business owners discover,
enhance and realize the value of their business. They have developed a
proprietary methodology (IntelligentExit ®) to help business owners with the
development and implementation of their exit strategy. They have honed their
skills in strategic advisory, valuation and structuring complex deals in
numerous transactions both in the wine industry and beyond

Contact: Leo Klijn

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SOURCE Rotta Winery

Website: http://www.rottawinery.com
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