D.E MASTER BLENDERS 1753 : Recommended public cash offer for all issued and outstanding ordinary shares of D.E MASTER BLENDERS

 D.E MASTER BLENDERS 1753 : Recommended public cash offer for all issued and
           outstanding ordinary shares of D.E MASTER BLENDERS 1753

Full Press Release in PDF

  *Offer Price of EUR 12.50 per ordinary share (cum dividend).

  *Offer Price  represents a  36.7%  premium to  D.E MASTER  BLENDERS  1753's 
    volume-weighted average closing price for three months up to and including
    27 March 2013.

  *The Board fully supports and unanimously recommends the Offer.

  *The works council has rendered positive advice in respect of the Offer and
    the Post-Closing Merger and Liquidation.

  *Clearance obtained from the EU and Russian competition authorities.

  *Acceptance Period starts at 09:00 hours CET (03:00 ET) on 20 June 2013 and
    ends at 17:40 hours CET (11:40 ET) on 15 August 2013, unless extended.

  *D.E MASTER BLENDERS 1753's EGM scheduled for 31 July 2013.

  *Offer is  subject to  minimum acceptance  level  of at  least 95%  of  the 
    Shares. Lowered to 80%, if Shareholders vote in favor of Legal Merger, the
    Offeror obtained  a  waiver under  its  senior facilities  agreement  with 
    respect to  the Offer  and nothing  occurred that  will prevent  or  delay 
    completion of the Post-Closing Merger and Liquidation.

  *Post-Closing   Merger   and   Liquidation   increases   deal    certainty, 
    significantly reduces  costs and  results in  a more  efficient  financing 
    structure. The Board unanimously recommends to vote in favor of the  Legal 
    Merger.

Amsterdam / Haarlem, 19  June 2013 -  Oak Leaf B.V.  (the "Offeror"), a  newly 
incorporated company wholly owned by  a Joh. A. Benckiser-led investor  group, 
and D.E  MASTER BLENDERS  1753 N.V.  ("D.E MASTER  BLENDERS 1753"  or  "DEMB") 
jointly announce that the Offeror is making a recommended public offer to  all 
holders of issued and outstanding ordinary shares with a nominal value of  EUR 
0.12 each in the capital of D.E MASTER BLENDERS 1753 (the "Shares" and each  a 
"Share", the  holders of  such Shares  the "Shareholders")  to purchase  their 
Shares at an offer price of EUR  12.50 (cum dividend) in cash for each  Share, 
subject to and  upon the  terms and conditions  of the  Offer Memorandum  (the 
"Offer").

Offer Memorandum and Schedule TO

The Offeror is making the Offer subject  to and upon the terms and  conditions 
of the offer memorandum dated 19  June 2013 (the "Offer Memorandum").  Digital 
copies  of  the  Offer  Memorandum  are  available  on  the  website  of  DEMB 
(www.demasterblenders1753.com).  Copies  of  the  Offer  Memorandum  are  also 
available at request, free of charge, at the offices of DEMB and the  Exchange 
Agent (Rabobank International).

The Offeror filed with the U.S. Securities and Exchange Commission (the "SEC")
a Tender Offer Statement on Schedule TO, of which the Offer Memorandum forms a
part, and exhibits thereto.  The Offer Memorandum  and the Position  Statement 
will be available at no charge at the SEC's website (www.sec.gov).

The Offer

The Offer values 100%  of the Shares  at approximately EUR  7.5 billion (on  a 
fully diluted basis). The Offer Price represents a 36.7% premium to D.E MASTER
BLENDERS 1753's volume-weighted average closing  price for three months up  to 
and including 27 March 2013.

Shareholders tendering their Shares under the Offer will be paid on the  terms 
and subject  to  the  conditions  and  restrictions  contained  in  the  Offer 
Memorandum in consideration  for each Share  validly tendered, or  defectively 
tendered, provided  that such  defect  has been  waived  by the  Offeror,  and 
transferred (geleverd) an amount in cash  of EUR 12.50 (twelve euro and  fifty 
euro cents) cum dividend (the "Offer Price").

In the  event  any dividend  or  other distribution  on  the Shares  (each,  a 
"Distribution") is declared by DEMB prior to Settlement, the Offer Price  will 
be decreased by the full  amount of any such  Distribution in respect of  each 
Share (before any applicable withholding tax).

The Offeror has already confirmed to  have certain funds in the press  release 
dated 12 April 2013.

Committed Shares

Acorn Holdings, an indirect 100% shareholder of the Offeror, holds  89,532,998 
Shares, representing approximately  15.05% of the  Shares. Acorn Holdings  has 
irrevocably undertaken to transfer all Shares held by it to the Offeror  under 
the terms and conditions of the Offer Memorandum.

DEMB will ensure  that individual  Board members holding  Shares shall  tender 
under the  Offer all  of  their Shares,  unless  the Recommendation  has  been 
changed or revoked.

Works council advice

The works  council of  Koninklijke  Douwe Egberts  B.V. ("KDE")  has  rendered 
positive advice in respect of (i) the support, recommendation and execution by
the Board of  the Offer  and (ii)  the financing of  the Offer  and (iii)  the 
support, recommendation and execution by the Board of the Post-Closing  Merger 
and Liquidation (as  defined below)  as well as  any action  required for  the 
implementation of (i), (ii) and (iii).

Recommendation by the Board

The board of directors  of DEMB (the "Board")  fully supports and  unanimously 
recommends the  Offer (the  "Recommendation")  and to  vote  in favor  of  the 
proposed Legal Merger (as defined below) at the EGM (the "Merger Resolution").

Merger clearance filings

The Offeror has obtained regulatory clearance from the European Commission and
the Federal Antimonopoly Service of Russia in connection with the Offer.

Extraordinary general meeting of DEMB

At 14:00  hours CET  on 31  July  2013, an  extraordinary general  meeting  of 
Shareholders (the "EGM")  will be  convened at  Beurs van  Berlage located  at 
Damrak 243, 1012 ZJ Amsterdam, the Netherlands.

At the EGM, the  Offer, among other matters,  will be discussed in  accordance 
with  the  Netherlands  Decree  on  Public  Takeover  Bids  (Besluit  openbare 
biedingen Wft, the "Decree"). In  connection with the Offer, the  Shareholders 
are being asked to adopt resolutions to amend (i) the articles of  association 
of DEMB to implement certain changes to the corporate governance structure  of 
DEMB and  (ii) the  composition of  the Board.  At the  EGM, the  Post-Closing 
Merger and  Liquidation (as  defined below)  will also  be discussed  and  the 
Shareholders are being asked to vote in favor of the Merger Resolution.

A position  statement providing  further information  to the  Shareholders  as 
required pursuant to section 18 of the Decree published by the Board dated  19 
June  2013  (the  "Position  Statement"),  the  agenda  of  the  EGM  and  the 
explanatory notes thereto, and other relevant information are available on the
website       of        DEMB        (www.demasterblenders1753.com).        The 
solicitation/recommendation statement on Schedule 14D-9 filed by DEMB with the
SEC (the "Schedule 14D-9"), of which the Position Statement forms a part,  and 
the exhibits thereto will be made available at no charge at the SEC's  website 
(www.sec.gov).

Acceptance Period

The Acceptance Period begins at 9:00 hours CET (03:00 ET) on 20 June 2013  and 
ends at 17:40  hours CET  (11:40 ET)  on 15  August 2013,  unless extended  in 
accordance with  section 15  of the  Decree and  the provisions  of the  Offer 
Memorandum (such date,  the "Acceptance  Closing Date" and,  such period,  the 
"Acceptance Period").

Acceptance by Shareholders

Holders of  Shares which  are held  through an  institution admitted  to  NYSE 
Euronext Amsterdam are requested to make their acceptance known via their bank
or stockbroker no later  than 17:40 hours  CET (11:40 ET)  on 15 August  2013, 
unless the Acceptance Period is extended.

Holders  owning  6,250  or  fewer  Shares  individually  recorded  in   DEMB's 
shareholders' register,  which  are  not  held  in  a  joint  account,  trust, 
corporation, LLC,  partnership or  other legal  entity wishing  to accept  the 
Offer in respect  of such  shares and to  tender and  transfer (leveren)  such 
Shares may follow the instructions and complete the tender process on the site
www.cpu-us.com/demb or  call Computershare  Trust Company,  N.A. toll-free  at 
800-214-7371 and  follow the  instructions provided  and complete  the  tender 
process no later  than 17:40 hours  CET (11:40  hours ET) on  15 August  2013, 
unless the Acceptance Period is extended.

Holders of  more than  6,250 Shares  or accounts  which are  held as  a  joint 
account, trust, corporation, LLC, partnership  or other legal entity  recorded 
in DEMB's shareholders'  register wishing to  accept the Offer  in respect  of 
such Shares and to  tender and transfer (leveren)  such Shares must deliver  a 
completed and signed tender form  to Computershare Trust Company, N.A.,  prior 
to 17:40 hours CET (11:40 hours ET)  on 15 August 2013, unless the  Acceptance 
Period is extended.  The tender form  will be mailed  together with the  Offer 
Memorandum to holders of Shares individually recorded in DEMB's  shareholders' 
register.

USD Settlement Option

Shareholders who accept  the Offer and  tender their Shares  may at such  time 
elect to receive the USD equivalent of the Offer Price at the conversion  rate 
using the European  Central Bank euro  foreign exchange reference  rate for  a 
currency exchange commission.

Extension

The Offeror reserves the right to extend the Acceptance Period, for a  minimum 
of two weeks and a maximum of ten weeks in accordance with the Decree. If  the 
Acceptance Period is extended, the Offeror  will make an announcement to  that 
effect no later than on the third Dutch business day following the  Acceptance 
Closing Date.

Declaring the Offer unconditional

The Offer is subject to  the fulfillment or waiver  of the conditions for  the 
Offer, including (i)  a minimum acceptance  level of  95% of the  Shares on  a 
fully diluted basis (the "Minimum Acceptance Condition"), (ii) the EGM  having 
adopted certain  resolutions  and  (iii) no  material  adverse  change  having 
occurred.

The Offeror  and DEMB  have agreed  that the  Offeror will  waive the  Minimum 
Acceptance Condition,  if (i)  the Shareholders  have voted  in favor  of  the 
Merger Resolution at the EGM and such resolution is in full force and  effect, 
(ii) there is  a minimum acceptance  of 80% of  the Shares at  the end of  the 
Acceptance Period, (iii) the  Offeror has obtained a  waiver under the  senior 
facilities agreement with respect to the Offer (the "SFA") in accordance  with 
the provisions of the  SFA to waive the  Minimum Acceptance Condition  without 
any change to  the terms  or conditions of  the SFA  and without  supplemental 
terms or  conditions (other  than such  waiver) and  (iv) nothing  shall  have 
occurred that will prevent or delay,  or is reasonably expected to prevent  or 
delay in any material respect, the  completion of the Post-Closing Merger  and 
Liquidation in accordance  with its  contemplated terms, which  shall for  the 
avoidance of doubt include that the merger proposal with respect to the  Legal 
Merger (as  defined  below)  (the  "Merger  Proposal")  shall  not  have  been 
withdrawn, and no non-frivolous claim or non-frivolous objection based on  law 
or contract is  made that will  materially adversely affect  or is  reasonably 
likely to materially adversely affect  the implementation of the  Post-Closing 
Merger and Liquidation  in accordance with  its contemplated terms  (including 
the transfer of  all assets  and liabilities  of DEMB  to Oak  Sub B.V.  ("Oak 
Sub")).

No later than on the third Dutch business day following the Acceptance Closing
Date, the Offeror  will determine whether  the conditions for  the Offer  have 
been fulfilled or are to be waived. In addition, the Offeror will announce  on 
such date, in accordance  with section 16 paragraph  1 of the Decree,  whether 
(i) the Offer has been declared unconditional, (ii) the Offer will be extended
in accordance with section 15 of the  Decree or (iii) the Offer is  terminated 
as a result  of the  conditions for  the Offer  not having  been fulfilled  or 
waived.

Settlement

In  the  event  that  the  Offeror  announces  that  the  Offer  is   declared 
unconditional,  Shareholders  who  have   validly  tendered,  or   defectively 
tendered, provided  that such  defect  has been  waived  by the  Offeror,  and 
transferred (geleverd) their Shares for acceptance pursuant to the Offer prior
to or  on the  Acceptance Closing  Date  (each of  these Shares,  a  "Tendered 
Share") will receive the  Offer Price in respect  of each Tendered Share,  and 
the Offeror shall  accept the  transfer of  and acquire  each Tendered  Share, 
promptly, but in  any event  within three  Dutch business  days following  the 
Unconditional Date  (the "Settlement"  and the  day on  which such  settlement 
occurs the "Settlement Date").

Post-closing acceptance period

In  the  event  that  the  Offeror  announces  that  the  Offer  is   declared 
unconditional, the Offeror will, in accordance with section 17 of the  Decree, 
within three  Dutch business  days after  declaring the  Offer  unconditional, 
publicly announce a post-closing acceptance period (na-aanmeldingstermijn) and
a subsequent  offering  period,  in  accordance with  Rule  14d-11  under  the 
Exchange Act, of at least five Dutch business days to enable Shareholders  who 
did not  tender their  Shares during  the Acceptance  Period to  tender  their 
Shares under the same terms and conditions as the Offer.

Post-Closing Merger and Liquidation

  *Post-Closing Merger  and Liquidation  may only  be implemented  after  the 
    post-closing acceptance period  and hence after  the Offeror has  declared 
    the Offer unconditional.

  *Post-Closing Merger and Liquidation not implemented if acceptance level is
    equal to or exceeds 95%.

  *Legal Merger (part of Post-Closing Merger and Liquidation) is proposal  of 
    the Board to general meeting of shareholders of DEMB.

  *General meeting of shareholders of DEMB decides upon Legal Merger.

  *Legal Merger must be proposed at this stage to increase the likelihood  of 
    the Offer  being  declared unconditional  (e.g.  Offeror waiving  the  95% 
    acceptance level condition).

  *The Board is  of the  genuine opinion  that it  is its  fiduciary duty  to 
    propose the Legal Merger to the Shareholders as it allows the  possibility 
    of a cash exit  under the Offer  if the vast  majority of Shareholders  so 
    desires.

  *Minority Shareholders are offered  a cash exit equal  to the Offer  Price, 
    without interest and subject to withholding taxes and other taxes.

  *The  works  council  of  KDE  has  rendered  a  positive  advice  on   the 
    Post-Closing Merger and Liquidation  as they see the  merits of the  Offer 
    being successfully consummated.

  *Full transparency to the Shareholders is important to the Board, hence the
    detailed information in the Offer  Memorandum, the Position Statement  and 
    the documentation on the Post-Closing Merger and Liquidation.

  *The Post-Closing Merger and Liquidation will lead to minimal disruption of
    DEMB's business and operations.

As further described in the Offer Memorandum, the Offeror and DEMB have agreed
in principle to certain arrangements to facilitate the Offeror acquiring  100% 
of the  shares of  a legal  successor of  DEMB and  full ownership  of  DEMB's 
business (the "Post-Closing  Merger and Liquidation")  as soon as  practically 
possible after completion  of the Offer  and upon the  fulfillment of  certain 
conditions.

In summary, the Post-Closing Merger and Liquidation consists of the  following 
transaction steps:

  *Pursuant to the Board's merger proposal DEMB will merge and disappear into
    Oak Sub, an indirect wholly owned non-listed subsidiary of the Offeror. As
    part of this merger, the non-tendering Shareholders will receive shares in
    the capital of New Oak B.V. ("New Oak"), a direct wholly owned  non-listed 
    subsidiary of  the Offeror  and the  sole  shareholder of  Oak Sub,  on  a 
    share-for-share basis (the "Legal Merger"). As a consequence, DEMB will be
    delisted from NYSE Euronext Amsterdam.

  *New Oak  will sell  and transfer  the shares  in Oak  Sub to  the  Offeror 
    against payment  of the  Offer Price  multiplied by  the total  number  of 
    shares in the capital of New Oak, in the form of cash and a loan note.

  *New Oak will be liquidated and it is intended that the cash  consideration 
    will be distributed by means of an advance liquidation distribution to the
    shareholders  of  New  Oak,  other  than  the  Offeror,  and  the  advance 
    liquidation distribution to the Offeror will be set-off against the  note. 
    It is intended that the amount of the advance liquidation distribution per
    share in the capital of New Oak will be equal to the Offer Price,  without 
    interest and subject to withholding and other taxes.

On the basis of a  tax ruling issued by  the Dutch tax authorities,  generally 
the amount  of  Dutch dividend  withholding  tax on  the  advance  liquidation 
distribution would be approximately € 0.436 per New Oak share (15% of €  2.909 
per New Oak share,  being the excess of  the advance liquidation  distribution 
over the recognized average paid-in  capital), which is approximately 3.5%  of 
the Offer Price.

If the Offer is  declared unconditional, Shareholders will  be able to  tender 
their shares during a  post-closing acceptance period  (na-aanmeldingstermijn) 
of at least five business days and, as a result, avoid the consequences of the
Post-Closing Merger and Liquidation.

The Post-Closing Merger and Liquidation  leads to increased efficiency of  the 
DEMB group's financing structure (including  establishing a fiscal unity)  and 
thus increases  the  likelihood  of  the consummation  of  the  Offer,  allows 
Shareholders to obtain  cash for their  shares without any  action from  their 
part and will reduce costs.  The proposed Legal Merger,  which is part of  the 
Post-Closing Merger and  Liquidation, will be  voted upon at  the EGM.  Taking 
into account the above, the Board  unanimously recommends to vote in favor  of 
the proposed Legal Merger.

Liquidity and delisting

If the Offer is declared unconditional (gestand wordt gedaan), the purchase of
Shares by the Offeror pursuant to  the Offer, among other things, will  reduce 
the number of Shareholders and the number of Shares that might otherwise trade
publicly.

In addition,  the Offeror  intends  to procure  that  DEMB's listing  on  NYSE 
Euronext Amsterdam will be terminated as soon as possible following the  Offer 
being declared unconditional.

Consequences of the Offer

Shareholders who do not tender their  Shares under the Offer should  carefully 
review the Offer Memorandum,  in particular section  6.9 (Consequences of  the 
Offer), which describes certain  risks they will be  subject to if they  elect 
not to accept the Offer. These risks  are in addition to the risks  associated 
with holding  securities issued  by DEMB  generally. In  summary, the  Offeror 
reserves the right to use any permitted  method to acquire 100% of the  Shares 
or DEMB's business.

If, following the Settlement  Date, the Offeror and  its affiliates, alone  or 
together with  DEMB, hold  at  least 95%  of  DEMB's aggregated  issued  share 
capital on  a fully  diluted basis,  the Offeror  shall commence  a  statutory 
buy-out (uitkoopprocedure)  in  order  to acquire  the  remaining  Shares  not 
tendered and not held by the Offeror, its affiliates or DEMB.

If the  Shareholders  vote in  favor  of the  Legal  Merger at  the  EGM  and, 
subsequently, the Offer  is declared  unconditional with  an acceptance  level 
that is less  than the  minimum acceptance  of 95% of  the Shares  on a  fully 
diluted basis,  the Offeror  intends  to pursue  the Post-Closing  Merger  and 
Liquidation.

Subject to  the  Offer being  declared  unconditional, the  Offeror  shall  be 
entitled to effect  or cause  to effect any  other restructuring  of the  DEMB 
group for the purpose of achieving an optimal operational, legal, financial or
fiscal structure in accordance  with Dutch law in  general, some of which  may 
have  the  effect  of  diluting   the  interest  of  any  remaining   minority 
Shareholders, including (i) a statutory cross-border or domestic (bilateral or
triangular) legal merger (juridische (driehoeks-) fusie), (ii) a sale of  all, 
substantially all, or a substantial  part of the assets  of DEMB or (iii)  any 
other legal measure as set out in the Offer Memorandum.

Announcements

Any  further   announcements  declaring   whether   the  Offer   is   declared 
unconditional and announcements in relation to an extension of the  Acceptance 
Period will be issued by press release.

Additional information

This  announcement  contains  certain   selected  and  condensed   information 
regarding the Offer and does not replace the Offer Memorandum or the  Position 
Statement. The information in this announcement is not complete and additional
important information is contained  in the Offer  Memorandum and the  Position 
Statement.

Upon commencement of the  Acceptance Period, the Offeror  will file the  Offer 
Memorandum as an exhibit to the Tender Offer Statement on Schedule TO with the
SEC,  and  DEMB  will  file  the  Position  Statement  as  an  exhibit  to   a 
Solicitation/Recommendation Statement on  Schedule 14D-9 with  respect to  the 
Offer.

The Offer Memorandum and the Position Statement contain important  information 
that should be  read carefully before  any decision is  made to tender  Shares 
under the Offer.  Shareholders are  advised to seek  independent advice  where 
appropriate to reach a balanced judgment  in respect of the contents of  these 
documents and the Offer itself. In addition, Shareholders may wish to  consult 
with their  tax advisers  regarding the  tax consequences  of tendering  their 
Shares under the Offer.

The Offer Memorandum and the Position Statement will be available at no charge
at the SEC's website at (www.sec.gov).

Digital copies  of  the  Offer  Memorandum  and  the  Position  Statement  are 
available on the website of DEMB (www.demasterblenders1753.com). Copies of the
Offer Memorandum are also available free of charge at the offices of DEMB  and 
the Exchange Agent (Rabobank International).

For more information

The Offeror

Contact Hill+Knowlton Strategies            Oak Leaf B.V.
        European Media:                     Oudeweg 147
        Ingo Heijnen or Frans van der Grint 2031 CC Haarlem
        +31 20 404 47 07                    The Netherlands
        Abernathy McGregor Group
        US Media
        Tom Johnson
        +1 212 371-5999

D.E MASTER BLENDERS 1753

Contact Investor Relations          D.E MASTER BLENDERS 1753 N.V.
        Robin Jansen                Oosterdoksstraat 80
        +31 20 558 1014             1011 DK Amsterdam
        investor-relations@DEMB.com The Netherlands
        Corporate Communications
        Michiel Quarles van Ufford
        +31 20 558 1080
        media-relations@DEMB.com

Exchange Agent

Contact Rabobank International
        Croeselaan 18
        P.O. Box 17100
        3500 HG Utrecht
        The Netherlands
        +31 30 712 3785

Information Agent

Contact Georgeson                      
        Shareholders in U.S.           Shareholders outside the U.S.
        480 Washington Boulevard, 26th 2nd Floor, Vintners Place, 68 Upper
        Floor                          Thames Street
        Jersey City, New Jersey 07310  London EC4V 3BJ
        United States of America       United Kingdom
        +1-800-561-3947                +44 800 3813 3813

U.S. Dealer Manager

Contact Citigroup Global Markets Inc.
        388 Greenwich
        New York, NY USA 10013
        United States of America
        1-855-388-8457 (U.S. toll free)

Advisers

Leonardo &  Co. B.V.,  BDT &  Company, LLC,  Merrill Lynch  International  and 
Rabobank/Rothschild are acting as financial advisers to the Offeror. Citigroup
Global Markets Inc. and  Morgan Stanley & Co  International plc are acting  as 
financial advisers to the JAB. Stibbe N.V. and Skadden, Arps, Slate, Meagher &
Flom LLP are acting as legal counsel to the Offeror and JAB.

Lazard B.V. is acting as lead financial adviser to DEMB in connection with the
Offer. Goldman Sachs International and  JP Morgan are also financial  advisers 
to DEMB.Allen & Overy and De  Brauw Blackstone Westbroek are acting as  legal 
counsel to DEMB.

Restrictions

The Offer is being made in, and  from, the Netherlands with due observance  of 
the statements, conditions and restrictions included in the Offer  Memorandum. 
Without prejudice  to the  Offeror's right  to reject  defective tenders,  the 
Offeror reserves the right to accept any tender under the Offer, which is made
by, or on behalf of, a Shareholder, even if it has not been made in the manner
set out in the Offer Memorandum.

The distribution  of the  Offer Memorandum  and  the making  of the  Offer  in 
jurisdictions other than  the Netherlands and  the U.S. may  be restricted  or 
prohibited by law. We  are currently not aware  of any jurisdiction where  the 
making of the Offer is restricted or prohibited by law. If we become aware  of 
any such  restriction  or  prohibition on  the  making  of the  Offer  or  the 
acceptance of the Shares, we will make  a good faith effort to comply or  seek 
to have such prohibition  or restriction declared  inapplicable to the  Offer. 
If, after a good faith  effort, we cannot comply, we  will not make the  Offer 
to, nor will we accept tenders from or on behalf of, the holders of Shares  in 
that jurisdiction.  If  you  are  in  any doubt  as  to  your  eligibility  to 
participate in  the  Offer,  you  should  contact  your  professional  adviser 
immediately.

                                 #  #  #

About the Offeror
The Offeror is a member of a privately-held affiliated group of entities,
operating under the Joh. A. Benckiser ("JAB") trade name. JAB is focused on
very long term investments in companies with premium brands in the fast moving
consumer goods category. JAB's portfolio includes a majority stake in Coty
Inc., a global leader in beauty, a majority stake in Peet's Coffee & Tea Inc.,
a premier speciality coffee and tea company, a majority stake in Caribou
Coffee Company, Inc., a specialty retailer of high-quality premium coffee
products and a minority stake in Reckitt Benckiser Group PLC, a global leader
in health, hygiene and home products. JAB also owns a luxury goods company
with brands such as Jimmy Choo, Bally and Belstaff. In the ordinary course of
its business JAB examines potential investments in or acquisitions of
companies in the coffee and tea category as well as in the cosmetics and
luxury goods category. The assets of JAB are overseen by its senior partners,
Peter Harf, Bart Becht and Olivier Goudet.

About D.E MASTER BLENDERS 1753
DEMB is a leading pure-play coffee and tea company that offers an extensive
range of high-quality, innovative products through well-known brands such as
Douwe Egberts, Senseo, L'OR, Pilão, Merrild, Moccona, Pickwick and Hornimans
in both retail and out of home markets. The company holds a number of leading
market positions across Europe, Brazil, Australia and Thailand and its
products are sold in more than 45 countries. DEMB generated sales of more than
€ 2.7 billion in fiscal year 2012 and employs around 7,500 people worldwide.
For more information, please visit (www.demasterblenders1753.com).

Public Offer for DEMB

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This announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
the
information contained therein.

Source: D.E MASTER BLENDERS 1753 via Thomson Reuters ONE
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