dunnhumby Acquires Standard Analytics LLC

  dunnhumby Acquires Standard Analytics LLC

   Acquisition Aims to Accelerate Company’s Innovation in Data Science and
                               Machine Learning

Business Wire

LONDON -- June 18, 2013

dunnhumby, the world’s leading customer science company, acquired Standard
Analytics (SA) LLC, a pioneer of machine learning and advanced analytics
focused on sales forecasting, to bolster the Company’s existing algorithms
portfolio. The Standard Analytics brand name will cease to exist, while its
technology and key personnel will be absorbed by dunnhumby. Terms of the deal
were not disclosed.

“The typical analytics approach to sales forecasting and inventory management
is to review deliveries and sales of specific products, and make adjustments
when certain thresholds are passed. With SA technology, retailers have the
enhanced ability to look beyond the individual product level to predict
performance based on factors throughout the store in entire categories,
product adjacencies, etc.,” noted Yael Cosset, Global CIO of dunnhumby.
dunnhumby uses data to help companies more fully understand their customers,
in order to improve shopping experience and build long-term customer loyalty.
“Through predictive sales modeling, SA technologies monitor thousands of SKUs
throughout thousands of stores within minutes of checkout scanning allowing us
to make more accurate assessments and predictions for our CPG and retail
clients. We know that as many as 1/3 of lost sales are a result of customers
going to another retailer when an item is out of stock,” he continued.

SA’s powerful and sophisticated real-time out of stock alert system exceeds
competitive technologies which do not account for pricing, seasonality and
other factors that impact sales, or alert key personnel once out-of-stocks
occur. The system provides retailers with vital consumer buying behavior and
patterning that can help determine root causes of out-of-stock situations.

Key to dunnhumby fully leveraging the technology will be the addition of
Standard Analytics founder, Hank Vaccaro, a retail data and analytics veteran
with extensive experience in business intelligence, enterprise software,
product management and strategic partnerships. “dunnhumby understands the
customer better than anyone. The technologies we have mastered over time will
help dunnhumby be even more agile and further retail and CPG client
understanding of customer purchasing patterns and behaviors”.

About dunnhumby ltd.
dunnhumby is the world’s leading customer science company. We analyze data and
apply insights from more than 400 million customers across the globe to create
better customer experiences and build loyalty. Our insights and strategic
process help clients create competitive advantage and enjoy sustained growth.
dunnhumby employs more than 2,000 employees in offices throughout Europe, Asia
and the Americas, and serves a prestigious list of companies including Tesco,
The Kroger Co., Coca-Cola, Macy's, Procter & Gamble, PepsiCo and Shell. For
more information, please visit us atwww.dunnhumby.com.


For dunnhumby
Ann Keeling or Suzanne Blackburn, 513-381-3248
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