Trends Media Group Joins Tsinghua University School of Economics and
Management to Collaborate on Advanced Management Program in Fashion and Luxury
BEIJING, June 18, 2013
BEIJING, June 18, 2013 /PRNewswrie/ -- Today, a ceremony of cooperation onthe
Advanced Management Program in Fashion and Luxury (AMP) amongst Tsinghua
University School of Economics and Management (Tsinghua SEM), Institut
Francais de la Mode (IFM), Hautes Etudes Commerciales de Paris (HEC Paris),
and Trends Media Group (Trends) was held at Tsinghua SEM. Professor Qian
Yingyi, Dean of Tsinghua SEM, Mr. Liu Jiang, President of Trends, and
representatives of IFM and HEC Paris jointly announced their collaboration in
combining their best resources to create China's most prestigious course in
Fashion and Luxury.
The press conference also announced the appointment of several industry
luminaries as honorary advisors for the AMP. Honored attendees included Sergio
Bertasi, Chief Representative of Intesa SanPaolo Beijing; Tasso Von Berlepsch,
Sales Director of Chopard China; Gao Feng, President of Bottega Veneta China;
Thomas Chien, Vice President of Design, HTC; Liu Zhijuan, General
Manager,Lanvin China; Long Baijin, General Manager of Mainland China,
Scottish Development International; Mao Geping, Chairman of MGPIN Cosmetics;
and Zhao Qian, Chief Representative of Federation Francais de la Couture
With the rapid development of the Chinese economy, many fashion brands have
arrived in China. Meanwhile, Chinese domestic fashion brands have gradually
fostered their own characteristics. China is shifting from a manufacturing
powerhouse to a brand-rich nation. To help the transition, the AMP will
provide professionals in the fashion and luxury business with knowledge, a
global strategic mind-set, advanced management skills, and an extensive
business network, helping participants improve their competitiveness,
innovation and brand influence. The course will be taught through lectures,
case studies, team projects, company visits and roundtable discussions.
Professor Qian Yingyi believes the collaboration indicates an increasein
high-end, global fashion education. This will facilitate the training of
high-quality Chinese talents and seamless exchanges within the globalfashion
"After 20 years of learning, creating and accumulating, China's fashion
industry is at a new starting point. The fashion industry will only be more
important to the national economy. As China's leading fashion media group,
Trends has always led the industry and instilled a fashion sense in the
Chinese people. This is the 20 ^th anniversary of Trends and this cooperation
is a major milestone for our business," said Mr. Liu Jiang.
The new AMP curriculum will begin in September 2013.
Contact: Winston Wei, Strategy and Business Development, Trends Media Group,
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