Adobe DPS Drives 100 Million Digital Publication Downloads

  Adobe DPS Drives 100 Million Digital Publication Downloads

Top Publishers and Brands Adopt Adobe Digital Publishing Suite to Create Apps
for Tablets and Smartphones

Business Wire

SAN JOSE, Calif. -- June 18, 2013

Adobe (Nasdaq:ADBE) today announced that 100 million digital downloads –
including magazines, newspapers, corporate publications and apps, all created
with Adobe® Digital Publishing Suite (DPS) – have been delivered to readers
and customers in just over two years. Today’s top publishers, including Fast
Company, Hearst Corporation, National Geographic, Martha Stewart Living
Omnimedia, Rodale, Scientific American and Time Inc. are using DPS to publish
digital editions of their publications. With the meteoric rise in tablet
devices, brands including Renault, Sotheby’s International Realty, Stryker,
and U.S. Soccer also use Digital Publishing Suite to power their brands’
mobile applications.

According to a Pew Research Center report released this month, a third of
American adults own a tablet, giving traditional and corporate publishers a
big opportunity to reach their audiences. Continued innovation in Adobe
Digital Publishing Suite enables publishers and brands to drive readership,
commerce, and customer loyalty. The latest features of DPS are designed to
entice readers to purchase by allowing them to view publications on a website,
sample free articles within an issue, and have optimized reading experiences
on iPhone 5 and Android devices.

“Adobe’s Digital Publishing Suite is driving new business opportunities for
publishers and corporate brands,” said Nick Bogaty, senior director of
business development and marketing, Digital Publishing at Adobe. “The 100
million digital downloads powered by Adobe have made tablets and smartphones
new mediums for publishers of every type of content.”

In addition to major multinationals using Digital Publishing Suite to drive
their global businesses, new Adobe publishing customers include F+W
Media/Interweave, Foreign Affairs and The New Republic and other independents
worldwide such as Active Interest Media. Accelerated readership and readers’
propensity to pay for content is fueling growth in digital magazines, and
publishers are recognizing the potential to generate advertising dollars as
well as incremental revenue with extra content.

“Esquire's first priority on the iPad has always been to use its technological
capabilities to meet our creative potential,” said David Granger, editor in
chief of Esquire. “Since we started using Adobe Digital Publishing Suite,
we've been able to do more—more funny stuff, more crazy interactivity—in a
stable environment. And we've been able to grow—bringing our Big Black Book to
the iPad and, more important, creating Esquire Weekly, our digital-first,
tablet-only magazine. There's more to do with the tools and we look forward to
doing it.”

The growth of brands and corporations using Digital Publishing Suite to
accelerate their mobile marketing has increased 30% in the last 6 months
alone. From sales tools and training materials to brand engagement, retail
catalogs and customer communications, businesses are using mobile devices to
engage their customers and shoppers with immersive, interactive apps. These
apps deliver both immediacy and ongoing communication, drive longer engagement
times and deliver more extensive information to positively inform purchase
considerations, when compared to traditional digital channels such as the Web.

“Adobe Digital Publishing Suite allowed us to launch our new crossover SUV
with a splash, engaging our customers with app content on iPad, iPhone,
Android tablet and desktop computer,” said Boris Petrovitch Njegosh, brand
designer at Renault. “Produced in little over a month, the interactive Renault
Captur app uses audio, video, and spectacular animations that brought our
campaign to life in a new way. It is just a beginning and brings us new
opportunities for our whole publishing portfolio.”

“The digital platform we created using Adobe Digital Publishing Suite has
resulted in interactive content for the iPad that lowers production costs and
allows our network of real estate professionals to access the most up-to-date
brand information for listing presentations and deliver our brand message to
our clientele in a way that is unique in this industry,” said Wendy Purvey,
chief marketing officer of Sotheby’s International Realty Affiliates LLC.

For more detailed information about product features, pricing and language
versions, please visit www.adobe.com/digitalpublishing. Additional information
about Digital Publishing Suite is on the Digital Publishing Blog. Connect with
the team on Facebook at www.facebook.com/adobedigitalpub and on Twitter at
www.twitter.com/adobedigitalpub.

About Adobe

Adobe is changing the world through digital experiences. For more information,
visit www.adobe.com.

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe
logo are either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. All other trademarks
are the property of their respective owners.

Contact:

Adobe Systems Incorporated
Denise Styerwalt, 408-536-6393
dstyerwa@adobe.com
or
Edelman
Christine Wright, 415-385-4988
christine.wright@edelman.com
 
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