Leading Costume Manufacturer, Disguise, Ditches Printed Catalog for Native iPad App from Troy Apps Software

  Leading Costume Manufacturer, Disguise, Ditches Printed Catalog for Native
                       iPad App from Troy Apps Software

Mobile catalog application cuts printing and postage costs; creates
image-rich, interactive showcase of products

PR Newswire

SAN DIEGO, June 18, 2013

SAN DIEGO, June 18, 2013 /PRNewswire/ --Troy Apps Software, a premier
developer of native iPad catalog apps, recently completed development of an
iPad catalog for Disguise, a leading designer and manufacturer of Halloween
costumes and accessories.

(Logo: http://photos.prnewswire.com/prnh/20130516/LA15718LOGO)

The native app does not require web access for dozens of sales reps and
hundreds of retailers that sell Disguise products. It uses a custom designed
database that controls all aspects of product information and ordering
functions. From anywhere at any time, Disguise reps and retailers can browse
and order from the company's extensive portfolio of costumes for infants
through adults featuring options from Disney, Marvel, Hasbro and Sesame
Workshop.

"Troy Apps created an incredibly beautiful design and a full-featured
application that truly demonstrates the creativity and high quality of
Disguise costumes. And the cost savings of the iPad catalog app versus our
printed catalog is astounding when we account for printing and postage," said
Bernice Nesbit, Director of Marketing at Disguise. "Updates are also a real
plus. Once you send the printed catalog to press, it's essentially out of
date. With our iPad catalog we can continually update SKUs, pricing and add
new releases for our retail customers."

Disguise iPad Catalog Features:

  o1500+ costumes and products
  o2500+ product/price SKUs
  oSearch capabilities for products and categories that auto-populate as you
    type your query
  oBuilt in Help system that explains all functionality
  oIntegrated videos
  o360 degreeproduct views with embedded product information
  oBookmark any product for future review
  oUnique user number for each sales rep, which unlocks custom lists of their
    customers and billing information
  oComplete order system with detailed billing and discounting system
  oEmail quotes or estimates available for customer approval before order
    submission

The public version of the Disguise 2013 Catalog app is available for free
download on iTunes.

"Our iPad catalog apps enable our customers to sell more in the new
tablet-based world," said Troy Apps Software CEO Michael Trautt. "A native
iPad catalog enables companies to quickly capture market share. Everything is
faster and more effective – the sales team sells more efficiently, dealers and
distributors are up-to-date at all times, and end users appreciate the ease at
which they can search and purchase products on their iPad."

About Disguise

A division of JAKKS Pacific, Inc. and based in San Diego, CA, Disguise is a
leading manufacturer of innovative Halloween costumes and accessories, setting
a standard in the industry and raising the bar in design, fabrics, packaging
and retail success. www.disguise.com

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys
and consumer products with a wide range of products that feature popular
brands and children's toy licenses. JAKKS' diverse portfolio includes Action
Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids
Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products,
Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable
Environments and Tents, Impulse Toys and Pet Products sold under various
proprietary brands including JAKKS Pacific®, Creative Designs International™,
Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids
Only!®, Tollytots®, Disguise®, Moose Mountain® and Maui®. JAKKS is also the
creator of the underlying Monsuno® property and toy line. JAKKS is an
award-winning licensee of several hundred nationally and internationally known
trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting
Championship®, Hello Kitty®, Graco® and Cabbage Patch Kids®. DreamPlay Toys,
LLC is a joint venture between JAKKS Pacific, Inc. and NantWorks LLC to
develop, market and sell toys and related consumer products incorporating
NantWorks' proprietary iD image recognition technology. www.jakks.com

About Troy Apps Software

Troy Apps Software develops premier native iPad catalog apps with a combined
fluency in mobile, enterprise IT and network connectivity. For more than 20
years our team has worked with companies to evolve their print materials. Our
native iPad apps turn printed catalogs, training materials, brochures, and
presentations into rich, interactive mobile applications that increase sales,
shorten sales cycles and significantly reduce printing and marketing costs.
Troy Apps develops in Apple iOS and integrates rich images, videos,
navigation, search, zoom and more. With Troy Apps and Apple, your catalog,
training materials and presentations evolve into advanced, interactive sales
tools. www.troyapps.com. 760.930.9200

SOURCE Troy Apps Software

Website: http://www.troyapps.com
Website: http://www.disguise.com
Website: http://www.jakks.com