Snoopy’s Back: Snoopy, the World’s Most Beloved Beagle and the Longest Flying Character in Macy’s Thanksgiving Day

  Snoopy’s Back: Snoopy, the World’s Most Beloved Beagle and the Longest
  Flying Character in Macy’s Thanksgiving Day Parade® History, Returns This
  November to Delight Millions of Fans

Business Wire

NEW YORK -- June 18, 2013

The beagle’s clinched the title, no question about it, as Snoopy, the world’s
most famous companion with a wildly imaginative, supremely confident, canine
master of disguise personality, prepares for his return to the 87^th Annual
Macy’s Thanksgiving Day Parade^®. On Thursday, Nov. 28, the newest Snoopy
balloon will take flight along with his pal Woodstock marking another
record-setting stint in the holiday spectacle. The Charles M. Schulz classic
comic character will soar in his 37^th Macy’s Parade, cementing Snoopy’s
long-standing record for most appearances and most balloon versions, seven in
total since the 1960s.

Snoopy returns to the Macy's Thanksgiving Day Parade this November marking a
record 37th flight in t ...

Snoopy returns to the Macy's Thanksgiving Day Parade this November marking a
record 37th flight in the holiday spectacle (Photo: Business Wire)

“Seeing Snoopy take to the sky for his record breaking 37^th flight is truly
an incredible thrill,” said Amy Kule, executive producer of the Macy’s
Thanksgiving Day Parade. “As the many millions of Macy’s Parade fans know,
Snoopy and the Macy’s Thanksgiving Day Parade are synonymous and this seventh
iteration of this magnificent beagle and his rascally friend Woodstock will
carve an indelible image in the sky as he has ever since the late 1960s.”

“When the holiday season arrives, fans around the world immediately think of
Peanuts,” said Leigh Anne Brodsky, managing director of Peanuts Worldwide and
Iconix Entertainment. “The classic television specials are treasures for fans
of all ages, and of course Thanksgiving would not be the same without Snoopy
in the Macy’s Parade.”

Snoopy will return to the sky over New York City for a holiday trip with his
pal Woodstock perched on his head. Gliding down Manhattan, Snoopy and
Woodstock will delight more than 3.5 million spectators and more than 50
million television viewers nationwide. Designed by the artists of Macy’s
Parade Studio in collaboration with the PEANUTS team, the newest Snoopy and
Woodstock balloon giants are sure to live up to the incredible high-flying
legacy of their predecessors.

Snoopy debuted in the 1968 Macy’s Parade and has been a crowd favorite ever
since. Over the years, Snoopy has taken on a variety of roles from an
Astronaut (1969-1977) to an Ice Skater (1986-1987). From 1988 to 1994 he
appeared as Ice Skater Snoopy along with his pal Woodstock. From 1999 to 2001
he partied down Manhattan as Millennium Snoopy. His last Macy’s Parade
incarnation saw Snoopy return as the Flying Ace (1968, 1978-1985, 2006-2011),
hunting down the dreaded Red Baron.

The 87^th Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on
Thursday, Nov. 28, 2013 from 9 a.m. – Noon in all time zones.

About the Macy’s Thanksgiving Day Parade (NYSE:M):

With more than 50 million viewers across the country and more than 3.5 million
spectators that line up along the streets of New York City each year, the
Macy’s Thanksgiving Day Parade is a national icon that has grown into a
world-famous holiday event. For more than 85 years, the Macy’s Thanksgiving
Day Parade has marked the official start of the holiday season. Growing in
size and scale, the Parade proudly marches down a more than two-mile route in
New York City with more than 8,000 participants in tow including Macy’s
employees, their families, celebrities, athletes, clowns and dance groups
spreading holiday cheer. The Parade also features America’s best marching
bands, fabulous floats and Macy’s signature giant helium character balloons.
For more information on the Macy’s Parade please visit www.macys.com/parade or
call the Parade hotline at (212) 494-4495.

About Peanuts Worldwide

The PEANUTS characters and related intellectual property are owned by Peanuts
Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20%
by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns,
licenses and markets a growing portfolio of consumer brands including:
CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD
(R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR
(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R),
WAVERLY (R), ZOO YORK (R), ED HARDY (R), SHARPER IMAGE (R), UMBRO (R), LEE
COOPER (R), ECKO (R), and MARC ECKO (R). In addition, Iconix owns interests in
the ARTFUL DODGER (R), MATERIAL GIRL (R), PEANUTS (R), TRUTH OR DARE (R),
BILLIONAIRE BOYS CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), and BUFFALO
(R) brands. The Company licenses its brands to a network of leading retailers
and manufacturers that touch every major segment of retail distribution from
the luxury market to the mass market in both the U.S. and worldwide. Through
its in-house business development, merchandising, advertising and public
relations departments Iconix manages its brands to drive greater consumer
awareness and equity.

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Contact:

Macy’s Thanksgiving Day Parade:
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
or
Peanuts Worldwide
Melissa Menta, 212-293-8506
mmenta@peanuts.com
 
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