Mustafa El-Rafey Joins QVC as Senior Vice President, Talent Management and Rewards

  Mustafa El-Rafey Joins QVC as Senior Vice President, Talent Management and

PR Newswire

WEST CHESTER, Pa., June 18, 2013

WEST CHESTER, Pa., June 18, 2013 /PRNewswire/ --QVC, the global leader in
video and e-commerce retail, announced today the appointment of Mustafa
El-Rafey to Senior Vice President of Talent Management and Rewards. El-Rafey,
who will report to Beth Rubino, Executive Vice President of Human Resources
and Workplace Services, will lead the development and implementation of a
dynamic talent management and rewards strategy for QVC.

"As QVC continues to expand into new global markets, Mustafa's experience in
building and implementing talent management strategies internationally across
large, complex businesses makes him a tremendous asset to our team," said
Rubino. "We pride ourselves on retaining the most talented people, our
greatest asset, and we're thrilled to welcome Mustafa to QVC."

In his new role, El-Rafey will focus on attracting and retaining key talent,
driving a culture of development, performance and accountability, building
leadership capabilities, and supporting careers in a way that maps to current
and future business needs. El-Rafey will be based at QVC's global
headquarters in West Chester, PA.

El-Rafey was most recently at Starbucks Coffee Companywhere he spent two
years as senior vice president of Talent Management, responsible for creating
an integrated talent management strategy to bring the company's mission to
life. Prior to working with Starbucks, El-Rafey worked at Mars, Incorporated
for more than 20 years, where he held various management positions in sales,
marketing, human resources and business development.

About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation
(NASDAQ: LINTA), is the world's leading video and e-commerce retailer. QVC is
committed to providing its customers with thousands of the most innovative and
contemporary beauty, fashion, jewelry and home products. Its programming is
distributed to approximately 250 million homes worldwide through operations in
the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China.
West Chester, Pa.-based QVC has shipped more than a billion packages in its
26-year history and the company's website,, is ranked among the top
general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered
service marks of ER Marks, Inc.


Contact: Diane Zappas, 484-701-1433,
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