VeggieTales® Expands Licensing Program With New Agreements And Retail Marketing Plans At LIMA Licensing Expo

    VeggieTales® Expands Licensing Program With New Agreements And Retail
                    Marketing Plans At LIMA Licensing Expo

Consumer Product Offerings Grow With Resources of DreamWorks Animation

PR Newswire

FRANKLIN, Tenn., June 18, 2013

FRANKLIN, Tenn., June 18, 2013 /PRNewswire/ --Big Idea Entertainment, a
leading studio and producer of children's and family programming, characters,
and brands, and its parent company DreamWorks Animation SKG, Inc. kick off
LIMA Licensing Expo with a retail and marketing campaign aimed at continuing
the expansion of its best-selling VeggieTales® brand.

(Logo: http://photos.prnewswire.com/prnh/20130618/NY33702LOGO )

Appearing under the DreamWorks Animation umbrella for the first time at this
year's Licensing Expo, VeggieTales will celebrate their 20^th Anniversary
throughout 2014 and has already inked several pivotal alliances with new
licensees across key categories including:

  oNovelty Toys: Round 2 LLC; LightUpToys.com, LLC
  oToddler/Infant Care and Accessories: Zydeco Studios; Nuby; Personal Care
    Products
  oBooks and Classroom Supplies: Group Publishing; Ideals Publications (a
    Guideposts company); Mardel (a division of Hobby Lobby)

The brand aims to continue the momentum it has seen recently in the digital
category. In the last year,three of VeggieTales digital apps haverisen to
the number one ranking on Amazon's lists of top free, paid, and educational
apps for kids. This sector of the business is an important growth area and is
bolstered by the addition of three new licensees: Cupcake Digital (deluxe
story experience apps), Fingerprint Play (educational game apps), and Story
Panda (iPad storybook platform).

"It's an exciting time to be a Veggie-tarian!" said Greg Fritz, SVP Home
Entertainment & Consumer Products for Big Idea Entertainment. "As part of the
DreamWorks Animation family, VeggieTales licensees will have an unprecedented
level of support. This, combined with our 20th Anniversary celebration and
exciting new digital, DVD and TV content forthcoming, makes the ideal time for
new partners to get on board. Together we can continue to offer young families
the widest variety of quality products to enjoy."

With numerous retail programs, two DVD releases and a planned Christmas TV
Special still to roll-out this year, there is much on the horizon for current
and potential Veggie partners in 2013.

For more information on VeggieTales, visit www.VeggieTales.com or visit the
DreamWorks Animation booth S151.

Press contacts:

Ashley Aberbach – Finn Partners for Big Idea Entertainment
Phone: (212) 715-1524
Email: ashley.aberbach@finnpartners.com
Twitter: @finnpartners

About Big Idea

Big Idea Entertainment, a division of DreamWorks Animation SKG, Inc., is a
leading studio and producer of children's and family programming, characters
and brands. Big Idea's best-selling series VeggieTales® is one of the most
recognized brands in the US with moms of pre-schoolers*. Since 1993,
VeggieTales® has sold 70 million videos, 15 million books and more than 7
million CDs. VeggieTales® enjoyed four seasons as top-rated series on NBC
Saturday mornings, Telemundo and ION TV. The studio's two theatrical
releases, Lionsgate's Jonah-A VeggieTales Movie® (2002), and Universal
Pictures' The Pirates Who Don't Do Anything®-A VeggieTales Movie® (2008), are
distinguished among the most successful faith-based films of all time. Big
Idea also maintains an extensive presence in publishing, licensing and live
entertainment arenas. For more information on Big Idea, visit:
www.VeggieTales.com.

*Spring 2012 Q-Score

SOURCE Big Idea Entertainment

Website: http://www.VeggieTales.com
 
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