Budget Loves Shoppers: New Marketing Campaign Targets Travelers From Latin
PARSIPPANY, N.J., June 18, 2013 (GLOBE NEWSWIRE) -- Bargain hunters from South
America planning a trip to the United States might want to take along an empty
suitcase to take advantage of great savings from leading retailers through a
special promotion offered by Budget Car Rental and Simon Property Group,
operator of some of the most popular retail centers in Boston, Miami, New York
and Orlando, Fla.
When travelers make a Budget reservation for travel to Boston, Miami, New York
and Orlando, they will receive a shopping voucher that can be redeemed for a
package of coupons, discounts and other special offers at the following Simon
shopping destinations: Burlington Mall and Wrentham Village Premium Outlets in
Boston; Dadeland Mall, The Falls, Miami International Mall and Sawgrass Mills
in Miami; Woodbury Common Premium Outlets in New York; and The Florida Mall,
Orlando Premium Outlets (International Drive) and Orlando Premium Outlets
(Vineland Avenue) in Orlando.
"Last year, foreign tourist spending in the United States rose to a new
record, and we are seeing some of the biggest increases coming from Latin
American countries such as Brazil," said Jeannine Haas, chief marketing
officer, Avis Budget Group. "We're excited to provide additional incentives to
promote international-inbound travel, which is one of our key global strategic
The campaign will be promoted throughout Latin America via online banner
advertising, search engine advertising, travel agents and presence on Budget
websites in each country, including Argentina, Brazil, Chile, Mexico and
"Simon Property Group is excited to work with Budget to offer special savings
to its international customers visiting Boston, Miami, New York and Orlando
this summer. Simon Malls, The Mills and Premium Outlet Centers are popular
shopping stops offering a wide range of choices to visitors arriving at these
gateway cities," said Coleen Conklin, vice president of marketing for Simon's
Premium Outlets division.
Budget Car Rental is one of the world's best-known car rental brands with
approximately 3,150 locations in more than 120 countries. Budget is an
industry leader in providing vehicle rental services to value-conscious
travelers and also operates the second-largest truck rental business in the
United States, through a network of more than 2,000 locations. Budget is owned
by Avis Budget Group, Inc. (Nasdaq:CAR), which operates and licenses the brand
throughout the world. For further information, visit www.budget.com.
About Simon Property Group
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest
real estate company in the world.The company currently owns or has an
interest in 327 retail real estate properties in North America and Asia
comprising 242 million square feet. Simon Property Group is headquartered in
Indianapolis, Indiana and employs approximately 5,500 people in the U.S.For
more information, visit the Simon Property Group website at www.simon.com.
CONTACT: Alice Pereira
Budget Car Rental
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