Neolane VP of Marketing, North America, to Speak at Insurance Marketing and
Communications Association 2013 Annual Conference
Kristin Hambelton to Explore How Insurance Companies can Successfully
Integrate Mobile into the Marketing Mix
NEWTON, Mass. -- June 18, 2013
Conversational marketing technology provider Neolane, Inc. today announced
that Kristin Hambelton, VP, Marketing, North America, Neolane will present at
the Insurance Marketing and Communications Association (IMCA) 2013 Annual
Conference, being held June 23-26, 2013 in Philadelphia, PA.
IMCA is a professional industry association whose collective membership
represents the insurance and financial services industries throughout the
U.S., Canada, Mexico and Bermuda. The event will cover a range of industry,
marketing communications and creative topics.
Who: Kristin Hambelton, VP, Marketing, North America, Neolane
What: Breakout Session 7, “Mobile Marketing,” will examine how and where to
get started with mobile marketing. With adoption of smartphones and tablets
soaring, insurance marketers must evolve to meet the changing dynamics and
high demands of today’s perpetually-connected consumer. This session will
outline specific strategies, use cases and best practices for integrating
mobile into the insurance marketing mix.
This session will cover:
*The business case for mobile marketing—and customer experience
*Use cases for leveraging SMS, mobile apps, push notifications, etc.
*How to integrate mobile into cross-channel marketing strategies
When: Tuesday, June 25; 1:50 p.m. - 2:40 p.m. ET
Where: Ritz-Carlton, Philadelphia, PA
To learn more about Neolane, follow us on Twitter @neolane.
Neolane provides the only conversational marketing technology that empowers
organizations to build and sustain one-to-one lifetime dialogues, dramatically
increasing revenue and marketing efficiency. Born digital, withbest-in-class
email and inbound-outbound channel fusion capabilities architected into a
single code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to drive
the most sophisticated marketing strategies. Future proof, Neolane has a track
record of enabling its customers to adapt to new customer engagement
challenges and exploit opportunities more quickly than their
competition.Neolane is used by more than 400 of the world’s leading companies
including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and
Sony Music. Visit www.neolane.com and read our blog The Cross-Channel
Copyright © 2013 Neolane. All Rights Reserved. All other brand names, product
names, or trademarks belong to their respective holders.
PAN Communications for Neolane
Kyla Ruane, + 1 617-502-4300
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