Neolane VP of Marketing, North America, to Speak at Insurance Marketing and Communications Association 2013 Annual Conference Kristin Hambelton to Explore How Insurance Companies can Successfully Integrate Mobile into the Marketing Mix Business Wire NEWTON, Mass. -- June 18, 2013 Conversational marketing technology provider Neolane, Inc. today announced that Kristin Hambelton, VP, Marketing, North America, Neolane will present at the Insurance Marketing and Communications Association (IMCA) 2013 Annual Conference, being held June 23-26, 2013 in Philadelphia, PA. IMCA is a professional industry association whose collective membership represents the insurance and financial services industries throughout the U.S., Canada, Mexico and Bermuda. The event will cover a range of industry, marketing communications and creative topics. Who: Kristin Hambelton, VP, Marketing, North America, Neolane What: Breakout Session 7, “Mobile Marketing,” will examine how and where to get started with mobile marketing. With adoption of smartphones and tablets soaring, insurance marketers must evolve to meet the changing dynamics and high demands of today’s perpetually-connected consumer. This session will outline specific strategies, use cases and best practices for integrating mobile into the insurance marketing mix. This session will cover: *The business case for mobile marketing—and customer experience *Use cases for leveraging SMS, mobile apps, push notifications, etc. *How to integrate mobile into cross-channel marketing strategies When: Tuesday, June 25; 1:50 p.m. - 2:40 p.m. ET Where: Ritz-Carlton, Philadelphia, PA To learn more about Neolane, follow us on Twitter @neolane. About Neolane Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, withbest-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition.Neolane is used by more than 400 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation. Copyright © 2013 Neolane. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders. Contact: PAN Communications for Neolane Kyla Ruane, + 1 617-502-4300 firstname.lastname@example.org
Neolane VP of Marketing, North America, to Speak at Insurance Marketing and Communications Association 2013 Annual Conference
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