inVNT Wins Two Stevie® Awards at 2013 American Business Awards

  inVNT Wins Two Stevie® Awards at 2013 American Business Awards

  Global brand communications agency recognized for innovative OnStar Family
                    Link, General Motors Opel experiences

Business Wire

NEW YORK -- June 18, 2013

inVNT, a global brand communications agency that creates and produces
experiences for some of the world’s largest companies and trade associations,
announced today that it has won two Stevie Awards at the 2013 American
Business Awards event. The first, “Best Brand Experience Event” was won for
inVNT’s work with OnStar for the launch of the “Family Link” service, in New
York City. The second, “Best New Product Introduction Event,” was won for
inVNT’s work with General Motors International Operations to debut the Opel
ADAM at the Paris Motor Show.

inVNT tribe accepts Stevie Awards [from left: Jerry Deeney, Kristina
McCoobery, Scott Cullather] (P ...

inVNT tribe accepts Stevie Awards [from left: Jerry Deeney, Kristina
McCoobery, Scott Cullather] (Photo: Business Wire)

“We are thrilled to be recognized for our work with OnStar and Opel. Both are
great examples of how inVNT uses a single guiding principle – Challenge
Everything – to create remarkable moments that drive meaningful change for our
clients,” said Scott Cullather, global managing partner for inVNT. “With a
product introduction, the eyes of the world are watching, and as such, it
becomes critical to cut through the noise, stand out, and strike a chord with
the international press. At inVNT, we create and produce highly unique,
authentic, yet disruptive experiences that communicate the essence of a brand
or a product in unexpected and therefore memorable ways. We differentiate
ourselves by our commitment to inspire our clients to take creative risks and
challenge the status quo, and these awards are a true testament to the power
of that commitment.”

inVNT worked with OnStar to launch its new Family Link technology, a service
that allows family members to stay connected in the car, at home and on their
mobile devices. inVNT created a startlingly original piece of immersive
theater that brought small groups of journalists into a Manhattan loft where
they were greeted by a family and allowed to view for themselves all the ways
that OnStar delivers peace of mind through connectivity and convergent
technologies. The naturalistic atmosphere of the event was an integral part of
what made the introduction of Family Link so compelling and effective.

Likewise, inVNT’s work with General Motors on the world debut of the Opel ADAM
at the 2012 Paris Motor Show was like nothing the press had ever seen before.
Based on the personality of the vehicle, inVNT recommended something
completely unexpected, unconventional, and unique. Journalists gathered
outside cafés near Parisian landmarks and were floored as the cars roared by
for the perfect shot – before being surprised with live, brand-focused
slam-poetry performances and a presentation by the lead designer of the
vehicle, all of which took place right on the sidewalk. By helping GM stage
its press conference in this non-traditional setting, inVNT cut through the
noise and seized the attention of the international press, resulting in the
ADAM being one of the most covered cars at the show.

About The American Business Awards

The American Business Awards are the nation’s premier business awards program.
All organizations and individuals in the U.S.A. are eligible to submit
nominations. Since 2002 the Gold Stevie Award has been conferred for
achievement in business to organizations and individuals in more than 60
nations. Each category’s gold winner, along with silver and bronze honors, was
selected from elite groups of finalists by a judging panel of more than 200
top business executives. Winners were announced live on June 17 in Chicago at
the ABA's traditional awards banquet.

About inVNT

inVNT is a global brand communications agency that collaborates with brands
and organizations to create remarkable moments that stir emotions, challenge
convention, mindsets, competitors and the market. Clients include PepsiCo,
Merck, MetLife, General Motors, Subway and trade associations such as the
Outdoor Advertising Association of America (OAAA) and the Society for Human
Resource Management (SHRM). With a global reach, inVNT works to launch
products, build brand allegiance and relations, create demand and align
organizations with target audiences. inVNT’s offices are strategically located
in New York, London, Washington, D.C., San Francisco and Detroit.

For more information, visit www.invnt.com.

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Contact:

Matter Communications for inVNT
Erik Arvidson, 978-518-4542
inVNT@matternow.com
 
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