inVNT Wins Two Stevie® Awards at 2013 American Business Awards Global brand communications agency recognized for innovative OnStar Family Link, General Motors Opel experiences Business Wire NEW YORK -- June 18, 2013 inVNT, a global brand communications agency that creates and produces experiences for some of the world’s largest companies and trade associations, announced today that it has won two Stevie Awards at the 2013 American Business Awards event. The first, “Best Brand Experience Event” was won for inVNT’s work with OnStar for the launch of the “Family Link” service, in New York City. The second, “Best New Product Introduction Event,” was won for inVNT’s work with General Motors International Operations to debut the Opel ADAM at the Paris Motor Show. inVNT tribe accepts Stevie Awards [from left: Jerry Deeney, Kristina McCoobery, Scott Cullather] (P ... inVNT tribe accepts Stevie Awards [from left: Jerry Deeney, Kristina McCoobery, Scott Cullather] (Photo: Business Wire) “We are thrilled to be recognized for our work with OnStar and Opel. Both are great examples of how inVNT uses a single guiding principle – Challenge Everything – to create remarkable moments that drive meaningful change for our clients,” said Scott Cullather, global managing partner for inVNT. “With a product introduction, the eyes of the world are watching, and as such, it becomes critical to cut through the noise, stand out, and strike a chord with the international press. At inVNT, we create and produce highly unique, authentic, yet disruptive experiences that communicate the essence of a brand or a product in unexpected and therefore memorable ways. We differentiate ourselves by our commitment to inspire our clients to take creative risks and challenge the status quo, and these awards are a true testament to the power of that commitment.” inVNT worked with OnStar to launch its new Family Link technology, a service that allows family members to stay connected in the car, at home and on their mobile devices. inVNT created a startlingly original piece of immersive theater that brought small groups of journalists into a Manhattan loft where they were greeted by a family and allowed to view for themselves all the ways that OnStar delivers peace of mind through connectivity and convergent technologies. The naturalistic atmosphere of the event was an integral part of what made the introduction of Family Link so compelling and effective. Likewise, inVNT’s work with General Motors on the world debut of the Opel ADAM at the 2012 Paris Motor Show was like nothing the press had ever seen before. Based on the personality of the vehicle, inVNT recommended something completely unexpected, unconventional, and unique. Journalists gathered outside cafés near Parisian landmarks and were floored as the cars roared by for the perfect shot – before being surprised with live, brand-focused slam-poetry performances and a presentation by the lead designer of the vehicle, all of which took place right on the sidewalk. By helping GM stage its press conference in this non-traditional setting, inVNT cut through the noise and seized the attention of the international press, resulting in the ADAM being one of the most covered cars at the show. About The American Business Awards The American Business Awards are the nation’s premier business awards program. All organizations and individuals in the U.S.A. are eligible to submit nominations. Since 2002 the Gold Stevie Award has been conferred for achievement in business to organizations and individuals in more than 60 nations. Each category’s gold winner, along with silver and bronze honors, was selected from elite groups of finalists by a judging panel of more than 200 top business executives. Winners were announced live on June 17 in Chicago at the ABA's traditional awards banquet. About inVNT inVNT is a global brand communications agency that collaborates with brands and organizations to create remarkable moments that stir emotions, challenge convention, mindsets, competitors and the market. Clients include PepsiCo, Merck, MetLife, General Motors, Subway and trade associations such as the Outdoor Advertising Association of America (OAAA) and the Society for Human Resource Management (SHRM). With a global reach, inVNT works to launch products, build brand allegiance and relations, create demand and align organizations with target audiences. inVNT’s offices are strategically located in New York, London, Washington, D.C., San Francisco and Detroit. For more information, visit www.invnt.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130618006755/en/ Multimedia Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50655377&lang=en Contact: Matter Communications for inVNT Erik Arvidson, 978-518-4542 inVNT@matternow.com
inVNT Wins Two Stevie® Awards at 2013 American Business Awards
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