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Disney Consumer Products Poised for Incremental Retail Sales Growth with Lucasfilm Licensing and Robust Content Pipeline

  Disney Consumer Products Poised for Incremental Retail Sales Growth with
  Lucasfilm Licensing and Robust Content Pipeline

  Lucasfilm Officially Welcomed Into Extensive Disney Franchise Portfolio at
                             Licensing Expo 2013

Licensing Expo 2013

Business Wire

LAS VEGAS -- June 18, 2013

Disney Consumer Products (DCP) is poised to widen the gap even further as the
world’s largest licensor with another year of strong growth tied to robust
sales of licensed Disney merchandise and the acquisition of top entertainment
company Lucasfilm Ltd. During an exclusive presentation at the annual
Licensing Expo 2013 trade show, Bob Chapek, president of Disney Consumer
Products, announced the formal inclusion of Lucasfilm licensing into DCP’s
extensive franchise portfolio. Chapek also outlined the division’s strategy of
bringing a more consumer-centric focus to DCP by aligning Disney’s expansive
library of content with each consumer segment, focusing on technology and
product innovation and on long-term franchise development.

Disney Consumer Products President, Bob Chapek, left, and Lucasfilm Executive
Vice President Howard ...

Disney Consumer Products President, Bob Chapek, left, and Lucasfilm Executive
Vice President Howard Roffman pose with Darth Vader and 20 Stormtroopers as
they take over the stage during a private Disney event at the Licensing Expo,
Monday June 17, 2013 at the Mandalay Bay Convention Center in Las Vegas. This
surprise grand finale, presented to more than 1,500 licensees, demonstrates a
new era of merchandising potential for Disney Consumer Products' robust
franchise portfolio, which now includes the Star Wars franchise. (Photo by
Eric Jamison/Invision for Disney Consumer Products/AP Images)

“The Disney brand is our most powerful asset and with the acquisition of
Lucasfilm, our franchise portfolio has never been stronger,” said Chapek. “Our
rich and diverse content slate is full of opportunities to connect with the
consumer in new and exciting ways through incredible storytelling and
compelling characters. There is simply no better time in history for licensees
and retailers to be associated with Disney.”

Headlining new content and merchandising programs in fiscal year 2014 and
beyond are: the Star Wars franchise and the Marvel franchises of Avengers and
Spider-Man; plus dynamic original programming from the leading preschool brand
Disney Junior – such as Sofia the First and Doc McStuffins,  which are
demonstrating blockbuster success with audiences and retailers alike.
Additionally, plans for new content from both Disney·Pixar and Disney’s
animation and live action studios, including Planes and Maleficent, rounds out
a stellar content line-up prime for merchandising opportunities.

“With the industry’s most extensive franchise portfolio that includes the
iconic Mickey Mouse, the mega boys franchise Marvel’s Avengers and top film
franchise Star Wars, it’s critical that we continue to focus on the consumer
and devise a strategy that aligns this rich and vast library of content with
key markets and segments,” said Josh Silverman, executive vice president,
Global Licensing, Disney Consumer Products. “Our licensees and retail
colleagues are poised for incremental growth opportunities as we drive the
development of compelling new products and retail programs that complement
each other across the spectrum.”

"We're excited to be part of The Walt Disney Company and to be able to marshal
all the resources we've never dreamt of before," said Howard Roffman,
executive vice president, Lucasfilm franchise. "There's only one place where
it made sense for Star Wars to reside and that is Disney, it is the only
entertainment company that understands long term: long term brand affinity and
franchise planning, plus the power of storytelling and compelling characters –
this is what our fans expect from Star Wars."

A look at licensing and retail opportunities ahead:

Leading the boys consumer segment with a powerful slate of content and
licensing opportunities:

LUCASFILM

As previously announced Disney and Lucasfilm are in development on all-new
Star Wars films. Acclaimed filmmaker J.J. Abrams will direct Star Wars:
Episode VII, set for 2015, the first of three films continuing the Star Wars
saga. These will alternate with standalone movies tied to key Star Wars
characters. Production has also begun on Star Wars Rebels, an exciting,
all-new animated television series based on one of the greatest entertainment
franchises of all time. Scheduled to premiere in fall 2014 as a one-hour
special telecast on Disney Channel, it will be followed by a series on Disney
XD channels around the world. This outstanding line of content presents
stellar licensing opportunities and deepens Disney’s portfolio across consumer
segments, particularly with boys and collectors, but also opens up the Star
Wars world to new fans.

MARVEL

With a pipeline of strong and compelling multi-platform support through 2013
and beyond, Marvel's Avengers will continue to build as one of the top
evergreen franchise licensing opportunities. Marvel Studios Avengers-related
films include tent-poles such as Marvel's Iron Man 3, Marvel’s Thor: The Dark
World (November 2013) and Marvel’s Captain America: The Winter Soldier (April
2014), leading up to The Avengers sequel in 2015. On the television animation
side, the Avengers will come to life on the small screen and in DVD in 2013,
as Disney XD premieres two highly anticipated series on the Marvel Universe
programming block – Marvel's Avengers Assemble and Hulk and the Agents of
S.M.A.S.H. By leveraging compelling content and synergies across publishing
and home entertainment, Marvel continues to develop a comprehensive licensing
program with exciting characters and new style guides to help unify products
that fall under both the individual films and the overall Avengers franchise.

Marvel’s other franchise, Spider-Man, will see a new Columbia Pictures’ film
release in The Amazing Spider-Man 2 (May 2014), which will swing into theaters
along with equally cool “web-slinging” products. The film is a key part of a
consistent web of Spider-Man focused content support for the next few years –
from the big screen to Ultimate Spider-Man on the small screen, along with
interactive games, publishing and social content.

Also coming in 2014 is the launch of Marvel’s Guardians of the Galaxy (August
2014), a new tent-pole film release showcasing the expansion of the Marvel
Cinematic Universe into the cosmic realm, introducing unique characters and
cool, galactic gear and ships.

DISNEY·PIXAR

The Cars franchise continues to benefit from a robust program across The Walt
Disney Company delivering sustained reach and frequency with new Cars Toons,
short-form content for media and digital platforms, and “Cars Land,” the
tremendously popular 12-acre addition to Disney California Adventure® Park.
DCP will also contribute to this momentum in 2013 and beyond with a wide
assortment of Cars products for kids, adults and collectors.

In May 2014 Disney·Pixar  will present The Good Dinosaur, a hilarious,
heartfelt and original tale in which giant dinosaurs never became extinct. The
innovative product line for this film brings this new Pixar world to life and
plays into the affinity boys have with dinosaurs, from collecting to
re-enacting scenes from the film.

DISNEYTOON STUDIOS

Disney’s Planes is an action-packed 3D animated comedy adventure about Dusty
(voice of Dane Cook), a plane whose high-flying dream gives a spellbound world
the inspiration to soar. The film is set to release in theaters August 9,
2013. DCP’s merchandise program for Disney’s Planes will feature a robust
lineup featuring toys, social, fashion, home and books, with broad retail
support.

A growing preschool consumer segment focus and a winning tween content slate:

DISNEY JUNIOR

As a daily programming block on Disney Channel and a 24-hour channel that
launched last spring, Disney Junior has quickly ascended to the top among
preschool and parent viewers alike with hit series Sofia the First, Doc
McStuffins and Jake and the Never Land Pirates, as well as returning favorites
Mickey Mouse Clubhouse and Minnie’s Bow-Toons. Disney Junior consumer products
are expanding and helping to grow preschool retail shelf space like never
before.

Sofia the First merchandise makes its way to mass retailers for the first time
this summer – debuting magical items from Mattel, JAKKS Pacific, Jay Franco
and more. Additionally, the Doc McStuffins collection  continues to grow and
this year expands beyond award-winning toys into apparel and home décor. Jake
and the Never Land Pirates will be launching a LEGO DUPLO line later this
summer to round out the franchise’s adventure play offerings. Disney Junior is
working closely with licensees and major retailers to grow its preschool
market presence with compelling product development and expansion into new
categories that position each of the five franchises as long-term, evergreen
properties.

DISNEY CHANNEL

Disney Channel is primed to unleash Teen Beach Movie, an exuberant song, sand
and surf fest set inside a retro beach party movie on July 19, 2013. Made for
kids age six to 14 and their families, the movie boasts a comprehensive
program of promotional partners and content extensions including a licensed
merchandise line that features tween products across apparel, home décor,
fashion dolls, school supplies and publishing. Tween programming continues to
be a priority for Disney Channel, delivering new licensing opportunities for
DCP with this coveted demographic.

DCP will also continue to support popular Disney Channel characters Phineas
and Ferb with year-round sales opportunities, age and gender demographic
expansion and new creative spotlighting their sidekick Agent P (aka Perry the
Platypus). This summer Disney Channel and Disney XD will present an epic TV
event – Phineas and Ferb: Mission Marvel – that will span across content,
products, publishing, digital platforms and more.

Entertainment and product offerings for the whole family:

WALT DISNEY STUDIOS

The Muppets will be returning to the big screen in spring 2014 with Muppets
Most Wanted. Complete with new characters and incredible guest stars, the
Muppets embark on a grand world tour only to find themselves wrapped up in an
international crime caper. Film-related products for this evergreen franchise
will be unveiled in late 2013 and into 2014 across all segments and at major
retailers.

Scheduled for release in July 2014, Maleficent is the untold story of Disney's
most beloved villain from the 1959 classic Sleeping Beauty. The film reveals
the events that hardened Maleficent’s  heart and drove her to curse baby
Aurora. Product lines will span toys, role-play and seasonal categories as
well as halo extensions that will reintroduce audiences to the confident,
independent and fearless Disney Princess, Aurora.

WALT DISNEY ANIMATION STUDIOS

Coming this November is Frozen, a comedy-adventure featuring the voices of
Kristen Bell and Idina Menzel. In the film, fearless optimist Anna (voice of
Bell) teams up with rugged mountain man Kristoff (voice of Jonathan Groff) and
his loyal reindeer Sven in an epic journey. Encountering Everest-like
conditions, mystical trolls and a hilarious snowman named Olaf, they race to
find Anna’s sister Elsa (voice of Menzel), whose icy powers have trapped the
kingdom of Arendelle in eternal winter.With major support companywide and a
strong theatrical marketing campaign tied to the film, DCP has developed a
broad merchandise program focusing on two princesses and two castles to create
an exquisite, beautiful product assortment for this unique and relatable
musical event film. Additional licensing opportunities exist across categories
for 2014.

DISNEY CLASSICS

Disney’s classic characters Mickey Mouse, Minnie Mouse and Winnie the Pooh
continue to reign as licensing powerhouses inspiring internationally
celebrated global franchises. As the world’s most valuable franchise
character, Mickey Mouse continues to resonate with today’s generation.
Celebrated designer Marc Jacobs featured the iconic mouse in his spring 2013
collection, which went on to grace the covers of elite fashion publications
around the world and was embraced by today’s hottest stars.

DCP’s strategy to break out Minnie Mouse as a fashion icon in her own right
has paid off. The Minnie franchise now ranks as Disney’s No. 2 girls franchise
behind only the Disney Princess franchise. Gracing the runways across
international fashion week shows from Milan to Paris and Mexico to Tokyo and
New York, Minnie Mouse-inspired collections were the buzz. Coming up in 2014
Mickey and Minnie will continue their ascent as muses for some of the biggest
names in the fashion world and will expand lifestyle offerings across apparel,
accessories, beauty, consumer electronics and home décor.

Meanwhile, Winnie the Pooh remains a favorite with parents thanks to content
and product offerings that capture the essence of simplicity and wholesome
goodness of this sweet ‘ol bear, but still make him relevant in today’s
digital world. The popular Wonder and Wander App, for example, remains a
favorite on the iTunes store.

Storytelling and role-play for girls of all ages:

DISNEY PRINCESS & DISNEY FAIRIES

With new princess character additions and through the re-releases of classic
Disney films like The Little Mermaid Diamond Edition this fall, the Disney
Princess franchise remains a leading licensing opportunity across multiple
product categories. In fall 2014, a few months after the theatrical release of
Maleficent, Walt Disney Studios will open its prestigious vault for the
release of Sleeping Beauty Diamond Edition on Blu-ray. DCP will support the
re-release of this timeless classic with a wide product assortment, which will
also be supported through television promotions, short form content,
marketing, PR and social media.

Rounding out Disney’s top franchises, Disney Fairies  continues its success at
retail.  In fall 2013 a new “Bake Off” animated short will debut followed by
the release of an all-new fairies film in spring 2014. Throughout 2014 the
franchise will be supported with retail programs, interstitials on Disney
Channel as well as vibrant new packaging. DCP will also focus on breaking out
Tinker Bell for older girls with a licensing program that will leverage
all-new artwork, fun editorial and create cohesive statements across
categories and “halo” programs that highlight Tinker Bell’s sassy, feisty
personality.

Creating magical moments with Disney right from the start:

DISNEY BABY

After its launch only two years ago as DCP’s newest brand, Disney Baby is
quickly establishing itself as the premier infant and toddler brand offering a
broad range of essential products for parents for every key moment of the day.
The Disney Baby collection leverages Disney’s robust portfolio of classic and
new characters and content with new products inspired by Winnie the Pooh,
Mickey Mouse, Minnie Mouse and Mike and Sulley from Monster’s, Inc. In
addition to showcasing innovative product offerings, the DisneyBaby.com
website has also become a leading resource for millions of parents nationwide.
Parents gather every day online to create a community of Disney Baby
ambassadors by sharing information across Disney Baby social media channels
and on DisneyBaby.com. The Disney Baby product line continues to grow with
offerings now available at Amazon.com, Babies R Us, Kmart, Target, Walmart and
more. This fall, the Disney Baby Store will celebrate its one-year birthday at
The Americana at Brand in Glendale, Calif.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney
Company (NYSE:DIS) that delivers innovative and engaging product experiences
across thousands of categories from toys and apparel to books and fine art. As
the world's largest licensor, DCP inspires the imaginations of people around
the world by bringing the magic of Disney into consumers' homes with products
they can enjoy year-round. DCP is comprised of three business units:
Licensing, Publishing and Disney Store. The Licensing business is aligned
around five strategic brand priorities: Disney Media, Classics &
Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney
Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the
world's largest publisher of children's books, magazines, and digital products
and also includes an English language learning business, consisting of over 40
Disney English learning centers across China and a supplemental learning book
program. DPW's growing library of digital products includes best-selling eBook
titles and original apps that leverage Disney content in innovative ways. The
Disney Store retail chain operates across North America, Europe and Japan with
more than 350 stores worldwide and is known for providing consumers with
high-quality, unique products. Disney's official shopping portals online are
www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please
visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at
www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and
www.Twitter.com/DisneyLiving.

*Forbes magazine 2013

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Contact:

Disney Consumer Products
Nidia Caceros, (818) 544-0399
nidia.caceros@disney.com