Berry Plastics and Preserve® Form Marketing Partnership to Enhance Awareness of the Recyclability of #5 Plastic

  Berry Plastics and Preserve® Form Marketing Partnership to Enhance Awareness
  of the Recyclability of #5 Plastic

Business Wire

EVANSVILLE, Ind. -- June 18, 2013

Berry Plastics Group, Inc. (NYSE: BERY), a leading global manufacturer and
marketer of value-added plastic packaging, today announced the launch of a
marketing partnership with Preserve^®, a leading producer of sustainable
consumer goods with a focus on creating closed loop products using recycled
plastic. As highlighted in the companies’ video, the partnership will focus on
enhancing the awareness of the recyclability of #5 plastic and of Preserve’s
Gimme 5 program.

Number 5 plastic, or polypropylene by its technical name, is a commonly used
material for items consumers use every day such as yogurt cups, butter tubs,
and plastic cold drink cups.

Preserve Gimme 5 is a consumer-powered recycling program that provides
expanded recycling options for #5 plastics. Through the company’s Gimme 5
program, individuals have two ways to take part in #5 plastic recycling: place
their #5 plastic in specified recycling bins at participating retail locations
or mail directly to Preserve. In turn, Preserve collects the #5 plastic, sorts
it, cleans it, tests it, recycles it, and turns it into new Preserve products.

“The avenues available for recycling polypropylene have steadily increased
through recent years, with more than 62% of Americans now having access to at
least one such alternative. Even though recycling venues have increased, at
Berry Plastics we believe it is prudent to do our part to encourage recycling
and to promote the available recycling avenues,” said Jon Rich Chairman and
CEO of Berry Plastics. “For this reason, we are extremely excited to partner
with Preserve to increase the awareness of their Gimme 5 program and the
opportunity it creates to help educate the public on a viable second life for
our products.”

Berry Plastics is one of the world's leading manufacturers and marketers of
plastic packaging, plastic film products, specialty adhesives, and coated
products. With over 13,000 customers and over 50,000 package skus, #5 plastic
is the substrate most often used by the Company. Berry Plastics’ crown logo is
an easy identifier of a package made by the Company.

Berry Plastics joins other Preserve Gimme 5 partners Stonyfield, Brita, and
Burt’s Bees to support a closed loop recycling system in which recyclable
packages and products are collected and remanufactured into new products like
Preserve^® toothbrushes and razors. Since 2008, Gimme 5 participants have
dropped off more than 250 tons of recycled yogurt cups, butter and cottage
cheese containers and other #5 plastic packages at the more than 245 Whole
Foods Market stores and select independent cooperative markets across the
United States.

“Preserve is excited and honored to have Berry Plastics join the Gimme 5
program. As one of the largest purchasers of polypropylene in the United
States, their ground-breaking sponsorship will highlight Gimme 5's innovative
efforts to recycle #5 plastics,” states Eric Hudson, Founder and CEO of
Preserve.

Read more about Preserve’s Gimme 5 program and their partnership with Berry
Plastics and watch the Berry/Preserve Partnership video.

About Berry Plastics

Berry Plastics Group, Inc. is a leading provider of value-added plastic
consumer packaging and engineered materials delivering high-quality customized
solutions to our customers with annual net sales of $4.8 billion in fiscal
2012. With world headquarters in Evansville, Indiana, the Company's common
stock is listed on the New York Stock Exchange under the ticker symbol BERY.
For additional information, visit the Company's website at
www.berryplastics.com.

About Preserve

Preserve is a leading sustainable consumer goods company and producer of
stylish 100% recycled household products. Preserve turns yogurt cups into
toothbrushes and take-out containers into tableware. Through innovations in
recycled materials and sustainable design, Preserve has been creating more
resourceful ways to make everyday products for the kitchen, table, and
bathroom since 1996. The company is powered by the recycling efforts of
individuals and companies via its Preserve Gimme 5 program. This program
accepts #5 plastics such as yogurt cups and other common household containers—
transforming them into new Preserve products. All of Preserve’s recycling and
manufacturing is done in the United States. Preserve pioneers partnerships
with premier product design, manufacturing, and sales and marketing firms to
bring together thought leaders to drive industry change. Preserve empowers
people to make everyday choices that are better for the earth while offering
real solutions without compromise. Preserve products can be found at retailers
such as Whole Foods Market, and a variety of grocery and natural food stores.
Preserve is a Certified B Corporation. Visit us online at
www.preserveproducts.com.

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Contact:

Media Contacts:
Berry Plastics Group, Inc.
Eva Schmitz, 812-306-2424
pr@berryplastics.com
or
Preserve
Christina Ramirez, 781-893-2207
christina.ramirez@preserveproducts.com
or
Investor Contact:
Berry Plastics Group, Inc.
Dustin Stilwell, 812-306-2964
dustinstilwell@berryplastics.com