Feld Entertainment® and Mattel Announce 5-Year Extension of Monster Jam® Licensing Program

   Feld Entertainment® and Mattel Announce 5-Year Extension of Monster Jam®
                              Licensing Program

PR Newswire

AURORA, Ill., June 18, 2013

AURORA, Ill., June 18, 2013 /PRNewswire/ --Feld Entertainment® and Mattel,
Inc. announced today the five year extension of their long-standing global
licensing agreement between Monster Jam® and Hot Wheels®. The renewal
agreement extends Mattel's exclusive, worldwide licensing rights to Monster
Jam replica die-cast, plastic, feature vehicles, accessories, and playsets
through 2018.

Monster Jam, the largest touring monster truck property in the world,
entertains over four million fans from four continents and 10 countries with
over 350 action-packed performances each year. Additionally, Monster Jam
performances are broadcasted globally with television distribution in more
than 175 countries.

"Extending the global partnership between Monster Jam and Hot Wheels is key to
continuing to build Monster Jam into a global household brand," said Mark
Abernethy, vice president of licensing and business development for Feld Motor
Sports®. "Each year, Monster Jam performs at the world's premier stadiums and
arenas in front of sold-out crowds comprised mainly of families with
children. Monster Jam and Hot Wheels consumer profiles align perfectly, which
is one reason the Monster Jam toy line has performed so strongly at retail."

Since establishing the Hot Wheels Monster Jam licensing partnership in 1999,
over 125 million Monster Jam replica vehicles have been sold around the
world. Monster Jam has secured a robust toy presence at retail and continues
to obtain incremental promotional programs annually at mass and specialty
retailers including Walmart, Toys "R" Us, Kmart, and Target. The core Hot
Wheels Monster Jam business includes the popular 1:64 and 1:24 scale authentic
die-cast vehicles, 1:43 scale motorized plastic

Rev Tredz® vehicles, and a growing line of Monster Jam-themed, TV-advertised,
playsets.

Fall 2013 marks the launch of the new Hot Wheels Monster Jam Mighty Minis™
vehicle line which features miniature versions of the world's most famous
Monster Jam trucks, an assortment of portable playsets, and the Hot Wheels
Monster Jam Mighty Minis Showdown Stadium™ feature playset which will be
supported with a six-week-long national TV campaign starting in August.

"Teaming with Monster Jam allows us to further extend our toy portfolio to
reach off-road fans around the world," said Simon Waldron vice president of
Hot Wheels marketing. "We look forward to growing our existing partnership to
continue bringing kids the thrilling vehicle experiences they have come to
expect from Hot Wheels."

The renewal also extends Mattel's title sponsorship rights to the Team Hot
Wheels® Monster Jam truck race team, which serves as a strategic Team Hot
Wheels brand extension supporting the Team Yellow marketing platform. The Team
Hot Wheels Monster Jam truck, which executed a perfect backflip at the 2013
Monster Jam World Finals(SM), is a Monster Jam fan favorite and helps
strengthen the connection between the Monster Jam touring events and the
Monster Jam Hot Wheels toy line.

About Feld Motor Sports^®

Feld Motor Sports^®, Inc. is the world leader in specialized arena and
stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions
include Advance Auto Parts Monster Jam^®, Monster Energy Supercross, AMSOIL
Arenacross, Monster Energy Cup and Nuclear Cowboyz^®. Feld Motor Sports, Inc.
is a division of Feld Entertainment, the world's largest producer of live
family entertainment. For more information on Feld Entertainment, visit
www.feldentertainment.com.

About Mattel

Mattel, Inc. (NASDAQ: MAT) is the worldwide leader in the design, manufacture
and marketing of toys and family products. The Mattel family is comprised of
such best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®,
Fisher-Price® brands, including, Little People®, Power Wheels®, as well as a
wide array of entertainment-inspired toy lines. In 2013, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year
in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100
Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif.,
Mattel employs approximately 30,000 people in 40 countries and territories and
sells products in more than 150 nations. At Mattel, we are Creating the Future
of Play. Visit us at www.mattel.com, www.facebook.com/mattel or
www.twitter.com/mattel.



SOURCE Feld Entertainment

Website: http://www.feldentertainment.com
Contact: Amy McWethy, (703) 448-4179, amcwethy@feldinc.com, Amanda Regan,
(630) 566-6323, aregan@feldinc.com
 
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