ReachLocal Announces Dedicated Marketing Practice for Healthcare and Wellness Providers

  ReachLocal Announces Dedicated Marketing Practice for Healthcare and
  Wellness Providers

Company Has Worked With Thousands of Healthcare and Wellness Organizations and
                   Delivered Over Three Million Phone Calls

Business Wire

WOODLAND HILLS, Calif. -- June 18, 2013

ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions
for small- and medium-sized businesses (SMBs), today announced that it has
created a dedicated team to provide healthcare and wellness organizations the
specialized online marketing services they need to attract new patients.

Consumers are increasingly using the Internet to research and locate
healthcare and wellness providers. According to a 2013 Pew Internet Project
Health Online report, 72% of Internet users looked online for health
information in the last year and 77% of those users started on a search
engine. Therefore, an optimized Web presence is vital for healthcare and
wellness providers to reach more patients.

Since its founding, ReachLocal’s online marketing solutions have helped
thousands of healthcare and wellness clients attract potential patients from
the Internet and convert them into appointments. Led by Dr. Golda Hartman, a
Board-certified pediatrician, ReachLocal’s healthcare practice has deep
experience tailoring online marketing strategies to the unique needs of
healthcare providers from individual practitioners to large, national
healthcare systems.

“Iam excited to extend to local physicians the healthcare-specific expertise
that ReachLocal has offered to hospitals and health systems for the past five
years,” said Hartman. “This will enhance the ability of local physicians to
connect with patients in need of top-notch care, while building their patient
base. Physicians will have the option to attract patients of interest to the
subspecialty of their choice, which will lead to improved care and a healthier

ReachLocal’s online marketing solutions help healthcare and wellness providers

  *Reach more potential patients and clients on the top search engines, local
    directories and healthcare sites through search engine advertising and
    organic Web marketing to drive more ROI.
  *Build their brand with Web marketing that amplifies buzz about the
    organization, increases search discovery, engages current and prospective
    patients, and creates new patient connections.
  *Increase awareness with prospective patients in the local area through
    retargeting and display advertising on top quality news, entertainment,
    lifestyle and social sites.
  *Drive conversions through creative solutions that help boost the
    effectiveness of online marketing campaigns.
  *Measure performance with customized reports that show their return on

About ReachLocal, Inc.

ReachLocal, Inc. (NASDAQ: RLOC) develops online marketing and transaction
solutions that power local commerce for SMBs, from lead generation and lead
conversion to booking and buying.  Our global distribution network includes
local Internet marketing consultants and service professionals, along with
select third-party agencies and resellers throughout the United States,
Canada, Australia, Austria, Brazil, Czech Republic, Germany, Japan, the
Netherlands, New Zealand, Poland, Russia, Slovakia, and the United Kingdom.
ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to
ReachLocal's free newsletter to receive news, tips and other online marketing

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements. These statements
are based on the current expectations or beliefs of management of ReachLocal
and are subject to uncertainty and changes in circumstances. Actual results
may vary materially from those expressed or implied by the statements herein
due to (1) changes in economic, business, competitive, technological and/or
regulatory factors, (2) difficulties that ReachLocal may encounter as it seeks
to develop software-related and consumer-facing products, (3) failure of the
AdWords strategic relationship with Google to produce expected results; (4)
failure to compete successfully in a highly competitive and rapidly changing
marketplace, (5) failure to retain key employees, and (6) other factors
affecting the business operation of ReachLocal. More detailed information
about these and other factors that may affect current expectations may be
found in filings by ReachLocal with the U.S. Securities and Exchange
Commission. ReachLocal is under no obligation to, and expressly disclaims any
such obligation to, update or alter its forward-looking statements, whether as
a result of new information, future events, or otherwise.


Investor Relations:
The Blueshirt Group
Alex Wellins, 818-575-6840
Media Contact:
ReachLocal, Inc.
Jason Treu, 214-294-0307
Vice President of Public Relations
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