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Eat Well, Test Well: A New Resource For People With Diabetes Developed By Bayer HealthCare And dLife Healthcare Solutions

  Eat Well, Test Well: A New Resource For People With Diabetes Developed By
               Bayer HealthCare And dLife Healthcare Solutions

Innovative Food and Nutrition Education Program Available Online at No Charge

PR Newswire

TARRYTOWN, N.Y., and WESTPORT, Conn., June 18, 2013

TARRYTOWN, N.Y., and WESTPORT, Conn., June 18, 2013 /PRNewswire-USNewswire/ --
Bayer HealthCare, makers of the CONTOUR® NEXT portfolio of blood glucose
meters, and dLife Healthcare Solutions, a leading diabetes behavior change
solution, have created and are working together to offer Eat Well, Test Well, 
a 6-week food and nutrition program for people with diabetes. The Eat Well,
Test Well program is available online at no charge and was developed to help
educate and motivate people with diabetes to make healthier mealtime choices
based on the results of blood sugar testing as a guide.

According to a January 2013 dLife/dQ&A study of over 1,300 people with Type 2
diabetes, more than 85% of respondents said they have tried to make major
changes in their food choices one or more times in the last 3 years to better
manage their diabetes, yet only one quarter report having stayed on their plan
consistently. When asked what would motivate them to change their eating
habits, the top two motivators were experiencing more diabetic complications
(92%*) or blood glucose testing results were too high (88%*.)

The online program is based on a clinically proven model that organizes
information into 6 weekly themes, including carb counting, portion control,
the impact of food on blood glucose numbers, and more — designed to help
reduce the frustration and stress that may come with making healthy mealtime
decisions. The Eat Well, Test Well program offers members support through
weekly e-newsletters, as well as articles, videos, recipes, and quizzes — all
within a personalized website experience. After completing the program,
members should have the knowledge and confidence they need to make better food
choices for their own diabetes management.

To encourage enrollment, Bayer HealthCare is offering a CONTOUR® NEXT or
CONTOUR® NEXT USB blood glucose meter to every enrollee at no charge. Bayer
meters include features, such as Auto-log technology which prompts users to
test regularly and track blood glucose numbers in conjunction with mealtimes —
enabling them to better understand how their personal food choices impact
their blood glucose numbers.

"Bayer HealthCare is continually bringing innovation to blood glucose testing,
and the CONTOUR NEXT portfolio of meters with Meal Marker technology provides
a simple and smart way for people to test and track at those crucial
mealtimes," said Dr. Brian Pflug, Global Medical Affairs, Bayer HealthCare.
"By partnering with a leader in diabetes lifestyle management like dLife, we
believe we bring the technology and education together for our customers to
have a meaningful and lasting improvement in their diabetes nutrition and
blood glucose control."

According to Sean Foster, CEO, dLife, "Food is a critical factor in blood
sugar highs and lows, and for those trying to manage their diabetes for good
control, mealtime can be an overwhelming and burdensome event. We're hoping
that simple nutritional education, coupled with state-of-the-art CONTOUR NEXT
BG meters from Bayer, will help people take control of their mealtimes and
make smarter choices — ultimately bringing more ease and joy into their daily
lives."

The Eat Well, Test Well Program is available to all people trying to actively
manage their diabetes. Enrollees can register at www.eatwell-testwell.com.

* top 4 box response on a 10 pt scale

About Bayer HealthCare
The Bayer Group is a global enterprise with core competencies in the fields of
health care, agriculture and high-tech materials. Bayer HealthCare, a subgroup
of Bayer AG with annual sales of 18.6 billion euros (2012), is one of the
world's leading, innovative companies in the healthcare and medical products
industry and is based in Leverkusen, Germany. The company combines the global
activities of the Animal Health, Consumer Care, Medical Care and
Pharmaceuticals divisions. Bayer HealthCare's aim is to discover, develop,
manufacture and market products that will improve human and animal health
worldwide. Bayer HealthCare has a global workforce of 55,300 employees (Dec
31, 2012) and is represented in more than 100 countries. For more information,
please visit www.healthcare.bayer.com.

Forward-Looking Statements
This release may contain forward-looking statements based on current
assumptions and forecasts made by Bayer Group or subgroup management. Various
known and unknown risks, uncertainties and other factors could lead to
material differences between the actual future results, financial situation,
development or performance of the company and the estimates given here. These
factors include those discussed in Bayer's public reports which are available
on the Bayer website at www.bayer.com. The company assumes no liability
whatsoever to update these forward-looking statements or to conform them to
future events or developments.

About dLife – It's YOUR Diabetes Life!
dLife is the number-one community network and resource for millions of people
with diabetes, their caregivers and healthcare providers. dLife engages this
growing population in positive and proactive self-care across a variety of
media channels. Its award-winning outlets include dLife.com, the leading
online diabetes destination, attracting more than one million unique visitors
a month, and featuring the widest and deepest variety of original content and
resources anywhere; dLifeTV, the only national TV series dedicated to people
with diabetes, airing Sundays on dLifeTV.com (7 p.m. ET); popular mobile
applications as well as consumer and professional programs driving proactive
diabetes self-management. dLife has been recognized with numerous media and
editorial awards.

dLife Healthcare Solutions applies evidence-based content and technology
solutions built specifically for health plans and healthcare providers who
want to engage their diabetes populations as consumers of their own healthcare
and owners of their own condition. dLife has demonstrated positive and direct
impact on health outcomes via a recently completed randomized trial performed
by the Geisinger Healthcare System. Utilizing its self-care engagement
platform, dLife administers diabetes education in a dosed curriculum that has
proven to yield better patient outcomes, lower costs, and higher STAR ratings.

Join dLife on Facebook or follow dLife on Twitter. Watch us on dLifeTV or
YouTube.

AboutdQ&A
dQ&A (for Diabetes Questions and Answers), is amarketresearch company
focused on diabetes and obesity. Its mission is to be a voicefor those whose
lives are touched bydiabetes and to provide insight tocompanies that provide
diabetes therapies and products. It does this principallythrough its
proprietary panels of patients and healthcare professionals.

Media Contacts:
Susan Yarin
Bayer HealthCare
914-366-1738
Susan.yarin@bayer.com

Megan Scibelli
dLife - It's YOUR Diabetes Life
203-635-1022
scibelli@dlife.com

13-11899

SOURCE dLife Healthcare Solutions