Church’s Chicken® Appoints Industry Leader Steve Davis as Chief Concept Officer

  Church’s Chicken® Appoints Industry Leader Steve Davis as Chief Concept
  Officer

Business Wire

ATLANTA -- June 18, 2013

Atlanta-based Church’s Chicken, the franchisor and operator of 1700
restaurants around the world has named senior marketing executive and industry
leader, Steve Davis as its Chief Concept Officer. President and Chief
Executive Officer, Jim Hyatt announced today, the appointment of Davis to this
newly created position. “Steve will be instrumental in strengthening our
domestic and international brand positioning and global strategy,” said Hyatt.
“With his strategic foresight working for big brands in both the retail and
restaurant industries, Steve is ideally suited to lead and further the brand’s
vision and growth.”

Steve Davis, Chief Concept Officer, Church's Chicken (Photo: Business Wire)

Steve Davis, Chief Concept Officer, Church's Chicken (Photo: Business Wire)

“I’m truly excited about working with Jim, the Church’s team and our
franchisees,” said Steve Davis. “And I’m looking forward to helping to build a
prosperous future for all Church’s stakeholders.”

In his new role, Davis is responsible for all aspects of marketing for the
brand, including the brand’s overall global strategy and positioning as well
as menu and concept innovations. Davis is a member of Church’s Executive Team
and reports directly to Jim Hyatt.

Most recently, Steve was a senior marketing consultant for The Einstein Noah
Restaurant Group helping the company to develop a comprehensive brand
strategy. Prior to his work at Einstein, Davis was the Chief Marketing Officer
for Arby’s Restaurant Group and served as the President of Arby’s Franchisee
Association. While there, he created and led a turnaround plan that
dramatically improved sales performance.

Earlier in his career, Steve held senior positions working with a variety of
powerhouse brands. At Heineken North America, Davis served for more than ten
years as the Chief Marketing Officer, where he led dramatic growth, almost
tripling the size of the business during his tenure. Prior to Heineken, Davis
served in senior positions for over ten years at PepsiCo in both their
restaurant division at Pizza Hut as Vice President of National Marketing and
the beverage division as Vice President of New Business.

Steve Davis is a graduate of the Babcock Graduate School of Management, Wake
Forest University where he received his Master of Business Administration and
Bachelor of Arts.

ABOUT CHURCH’S CHICKEN

Founded in San Antonio, TX in 1952, Church’s Chicken® is a highly recognized
brand name in the Quick Service Restaurant sector and is one of the largest
quick service chicken concepts in the world. Church’s serves up a rich
tradition of gracious Southern hospitality and freshly prepared, high quality,
authentic Southern-style fare, to help people provide affordable, complete
meals for their families. Church’s menu includes flavorful chicken both
Original and Spicy, Tender Strips™ and chicken sandwiches with classic sides
and hand-made from scratch honey-butter biscuits. The Church’s system consists
of more than 1700 locations in 25 countries and system-wide sales of more than
$1 billion. For more information on Church’s Chicken, visit www.churchs.com.

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Contact:

Church’s Chicken
Bonnie Warschauer, 770-350-3833
BWarschauer@churchs.com
 
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