IGT’s DoubleDown Casino Bets on PlayPhone

  IGT’s DoubleDown Casino Bets on PlayPhone

 World’s largest free-to-play social casino will be available on PlayPhone’s
                     global mobile social gaming network

Business Wire

SAN FRANCISCO -- June 18, 2013

PlayPhone®, Inc., a global leader in mobile social gaming, and International
Game Technology (NYSE: IGT) a global leader in gaming systems technology,
today announced that the wildly popular DoubleDown Casino will be available on
PlayPhone’s global mobile social gaming network this summer. PlayPhone powers
game stores for leading worldwide carriers and unites a global gaming
community across multiple platforms.

“Success in today’s mobile gaming environment is about pairing explosive
content with an irresistible community of other players,” John Clelland, vice
president of global marketing for IGT Interactive Group. “IGT therefore looks
for the widest possible distribution and the easiest-to-use technology to
attract and retain customers. PlayPhone’s carrier relationships, world-class
social features and direct carrier payments will entice millions of new
subscribers to experience the best Vegas casino environment outside the

With more than six million active monthly players, DoubleDown Casino is the
world's largest free-to-play social casino. Available on Facebook and mobile
devices, DoubleDown Casino provides an authentic Vegas casino gaming
experience with more than 30 different slot games, including popular slot
titles like Siberian Storm®, Wolf Run® and Cleopatra®; as well as multi-player
poker, Game King™ video poker, roulette, Blackjack, tournaments and everyone’s
favorite: Bingo.

“PlayPhone is excited to partner with DoubleDown Casino to bring their
immensely popular social casino games to our worldwide mobile gaming network,”
said Anders Evju, chief marketing officer for PlayPhone. “The deal also helps
us fulfill our commitment to carriers and other developers – by bringing back
revenue carriers have lost to app stores and by multiplying and enriching the
number of unique opportunities for the system to cross-promote individual

With partners like Verizon (NYSE: VZ), AT&T (NYSE:T) and Claro, PlayPhone’s
games stores are unparalleled in their ability to use social features to
expose the right game to the right gamer at the right time. PlayPhone enables
players to share game invites, challenges, recommendations, achievements,
rankings, brags and more, so players always know the games their friends are
playing. Also, PlayPhone’s direct carrier billing makes it easy for players to
purchase premium games or make in-game purchases without inputting a credit
card—player purchases simply appear on the player’s phone bill.

For more information on how to join the PlayPhone developers program, visit

For more information on PlayPhone, visit playphone.com, on Facebook visit
http://www.facebook.com/playphonegames, or follow us on Twitter @playphone.

About IGT
International Game Technology(NYSE: IGT) is a global leader in casino gaming
entertainment and continues to transform the industry by translating casino
player experiences to social, mobile and interactive environments for
regulated markets around the world. IGT's acquisition of DoubleDown
Interactive provides engaging social casino style entertainment to more than 6
million players monthly. More information about IGT is available atIGT.comor
connect with IGT at@IGTNewsor facebook.com/IGT. Anyone can play at
theDoubleDown Casinoby visitinghttp://apps.facebook.com/doubledowncasinoor

About PlayPhone, Inc.
PlayPhone is the world’s leading mobile social gaming network, connecting
global mobile service providers to a global gaming community. PlayPhone
enables on-network gaming app stores for leading carriers and offers
subscribers a single, engaging app to discover and play their favorite games
with friends. In addition, PlayPhone lets game developers leverage PlayPhone’s
extraordinary reach to launch and monetize games with a single integration
SDK. Based in San Francisco, Calif., PlayPhone is funded by top venture firms
Menlo Ventures, Cardinal Venture Capital, Coral Group, and Scale Venture

Game King™ All trademarks are registered trademarks or pending trademarks of
IGT in the U.S. and/or other countries. © 2013 IGT. All rights reserved.


PlayPhone, Inc.
Jeremy Crittenden, 408-891-5349
IGT Public Relations
Carrie Peters, 206-430-5760
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