Eliminate complicated wireless set up with TI's new low-cost, easy-to-use NFC solutions in the Internet of Things

Eliminate complicated wireless set up with TI's new low-cost, easy-to-use NFC
                     solutions in the Internet of Things

New Dynamic NFC Transponder hardware simplifies Bluetooth® and Wi-Fi pairing
and NFCLink software streamlines wireless development across TI's embedded
processing portfolio

PR Newswire

DALLAS, June 18, 2013

DALLAS, June 18, 2013 /PRNewswire/ --Texas Instruments Incorporated (TI)
(NASDAQ: TXN) continues to deliver new near field communications (NFC)
innovations in its broad portfolio of solutions that make entry to NFC
development easier and lower cost. Today, TI introduces the Dynamic NFC
Transponder RF430CL330H hardware to enable uncomplicated and inexpensive
wireless set up. Also announced today, the NFCLink software is a standard NFC
library for the TRF79xx NFC transceiver family to ease NFC development on TI
embedded processors.

The new Dynamic NFC Transponder Interface RF430CL330H is low cost, bringing a
secure, simplified pairing process for Bluetooth® and Wi-Fi connections to
products, such as printers, speakers, headsets, and remote controls, as well
as wireless keyboards, mice, switches and sensors. It is the only dynamic NFC
tag device designed specifically for NFC connection handover and service
interface functions, including host diagnostics and software upgrades.

Streamlining NFC development across TI's entire embedded processing portfolio,
the NFCLink software firmware library, in partnership with Stollman E+V GmbH
and Kronegger GmbH, enables developers to quickly and easily create NFC
applications for TRF79xx NFC transceivers using TI's ultra-low-power MSP430™
microcontrollers (MCUs), Tiva™ C Series ARM® MCUs and OMAP™ processors.
Additional TI embedded processor platforms will be supported in the future.
NFC applications running on operating systems include point-of-service
devices, routers, set-top boxes, automotive infotainment and other various
consumer devices.

"As demand for NFC devices continues to proliferate, we are excited to work
with TI to offer NFCLink to ease this development for designers," said
Christian Andresen, head of the NFC business unit, Stollman E+V GmbH. "This
unique and market-leading software library is a crucial offering in easing NFC

Features and benefits of the Dynamic NFC Transponder RF430CL330H:

  oCombines a wireless NFC interface and wired SPI/I2C interface to connect
    the device to a host (classified as an NFC tag type 4 device). The data
    content is then shifted dynamically from the host into the RF430CL330H's
    SRAM and can then be transferred over the NFC interface.
  oIntegrates SPI/I2C serial communication interface, allowing reading and
    writing of NFC data exchange format (NDEF) messages stored in integrated
  oSupports data rates up to 848 KBs per second for RF data transfer
    (over-the-air firmware updates).
  oIncorporates an ISO 14443B-compliant RF interface, allowing wireless
    access of NDEF messages.
  oProvides industry's lowest standby power current, enabling battery-powered
    devices with longer battery life.
  oOffers host wakeup capability when in the NFC RF field, which combined
    with the fact that the NFC interface is passive, maximizes battery life.

Features and benefits of the NFCLink firmware library:

  oEases NFC development on TRF79xx transceivers with TI's MSP430 MCUs, Tiva
    C Series ARM MCUs and OMAP processors.
  oProvides customers with modular firmware library stacks for a flexible
    solution they can utilize to easily tailor their products to support the
    complete NFC Forum operation or only necessary parts (e.g., protocol,
    operating modes), resulting in highly optimized solutions.
  oSupports various operating systems, including Win8, Win7, Linux and
  oProvides proven software stack through partnership with Stollman E+V GmbH.
  oOffers unmatched local customer support with TI's regional field
    application engineer (FAE) presence for the NFC and embedded processor

Tools, software, pricing and availability (All prices are in U.S. dollars)

  oThe Dynamic NFC Transponder Interface RF430CL330H is available for $.85 at
    1,000 unit volumes. Developers can begin evaluating their NFC designs
    using the Dynamic NFC Transponder Interface RF430CL330H with the
    RF430CL330HTB Target Board for $19 USD. Available through TI's estore,a
    bundled evaluation solution, the Dynamic NFC Transponder Evaluation Kit,
    contains the RF430CL330HTB Target Board and the MSP-EXP430FR5739
    Experimenter Board for $54.
  oNFCLink can be downloaded now on www.ti.com/nfclink. When evaluating the
    NFCLink software, designers can utilize the TRF7970ATB Target Board for
    $49 USD. These target boards, in combination with TI MSP430 MCU, Tiva C
    Series MCU and OMAP processor development kits, provide a complete
    evaluation solution. For creating MSP430-based solutions, customers can
    purchase a bundled solution, the NFCLink Evalution Kit, containing the
    TRF7970ATB Target Board and the MSP-EXP430F5529 USB Experimenter's Board
    for $224.
  oFor evaluating the complete NFC solution with Dynamic NFC Transponder
    Interface, NFC Transceiver IC and NFCLink software, the all-in-one NFC
    Evaluation Kit, contains the TRF7970ATB Target Board, the MSP-EXP430F5529
    USB Experimenter's Board, RF430CL330HTB Target Board and the
    MSP-EXP430FR5739 Experimenter Board for $278.

About Texas Instruments
Texas Instruments Incorporated (TI) is a global semiconductor design and
manufacturing company that develops analog ICs and embedded processors. By
employing the world's brightest minds, TI creates innovations that shape the
future of technology. TI is helping more than 100,000 customers transform the
future, today. Learn more at www.ti.com.

MSP430, Tiva and OMAP are trademarks of Texas Instruments Incorporated. All
registered trademarks and other trademarks belong to their respective owners.

SOURCE Texas Instruments

Website: http://www.ti.com
Contact: Christi Davidson, GolinHarris, (972) 341-2584,
cdavidson@golinharris.com, or Randi Williams, Texas Instruments, (214)
567-4640, rwilliams@ti.com (Please do not publish these numbers or email
Press spacebar to pause and continue. Press esc to stop.